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Increasingly, marketers have looked to infiltrate schools to gain access  to a captive audience .
Channel One is shown in over 12,000 schools to more than 8 million students.
94% of high schools, 84% of middle schools, and 58% of elementary schools allow the sale of soda or other sugar-laden drinks on their premises.
Delivering pizzas for Domino's Pizza Day at North Hills Junior High School .
Corporate-sponsored classroom materials.
 
“ Free” textbook covers for students.
There is a growing movement to restrict marketing in schools.
 
Viewing entertainment violence can lead to increases in aggressive attitudes, values and behavior. ,[object Object],[object Object],[object Object]
Children’s media are fraught with violence. ,[object Object],[object Object],[object Object]
Grand Theft Auto 3
3-year-olds at war
INCREDIBLE! for 5-year-olds.
Toys from R-Rated movies for 7-year-olds.
 
 
Children are bombarded with sexual content and messages ,[object Object],[object Object],[object Object]
Sex sells milk.
. . . and soda
Bratz dolls – for children 5 and up
Abercombie and Fitch’s thong underwear for 10-year-old girls.
Ad in  Young Miss  magazine.
Ad in Teen People
 
 
Concerns about body type and eating disorders are prevalent among girls. ,[object Object],[object Object],[object Object]
Marketing is a factor in eating disorders. ,[object Object],[object Object],[object Object]
A life-size Barbie would have a 16-inch waist.
Almost half of models are malnourished according to World Health Organization standards.
From Young Miss Magazine
“ Playing off teen insecurities is a proven strategy.” From  Marketing Tools,  “The Quality of Cool”  
 
 
Underage drinking is extremely prevalent and has serious consequences for youth. ,[object Object],[object Object],[object Object]
Alcohol marketing has a significant impact on youth decisions to drink. ,[object Object],[object Object],[object Object]
The Budweiser frogs, popular with 9-11 year-olds.
A popular PG-13 rated James Bond movie sponsored by Finlandia Vodka.
From  Stuff , a magazine popular with adolescent boys. Youth see more alcohol advertising  than adults in magazines.
Sweetened “alcopops” are targeted to youth.
Sex and hip-hop used to market alcohol to African-American youth.
Kid Rock Coors Light Television Commercial Teens see more ads for alcohol on TV than they do for jeans, sneakers, or potato chips.
Alcohol brands sponsor concerts and sporting events popular with youth.
Almost three-quarters of parents fault alcohol companies for the amount of ads that teens see and hear.
 
“ Today’s teenager is tomorrow’s potential regular customer, and the overwhelming majority of smokers first begin to smoke while still in their teens. . . The smoking patterns of teenagers are particularly important to Philip Morris.”
“ The base of our business is  the high school student.”    ~  Lorrilard Tobacco “ Cherry Skoal is for somebody who likes the taste of candy, if you know what I’m saying”  ~ U.S. Tobacco
The tobacco industry still markets their product to kids. ,[object Object],[object Object],[object Object]
The impact of tobacco marketing on kids. ,[object Object],[object Object],[object Object]
Hip-hop sells tobacco to youth.
From  Stuff , a magazine popular with adolescent boys .
Sex and rebellion sell cigarettes to youth.
Tobacco marketing next to the candy and cashier.
Adolescents who own a tobacco promotional item are more likely to become smokers.
There have been many important victories in the battle to protect children from the tobacco companies . . . …but there is still more  work to be done.

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CCFC Part 2 of 2