Communications for the Digital AgeTuesday, July 26, 2011 – Notre Dame Cathedral Latin HSSponsored by the Sisters of Notre DameChardon, OhioWEB 2.0 AND SOCIAL MEDIATOOLS
Web 1.0 was CommerceWeb 2.0 is People - Ross Mayfield Web 2.0 seems to be like Pink Floyd lyrics: It can mean different things to different people, depending upon your state of mind. - Kevin Maney
Introduction• The concept of "Web 2.0" began with a conference brainstorming session between OReilly and MediaLive International in 2004• The phrase "Web 2.0" hints at an improved form of the World Wide Web• Emphasizing tools and platforms that enable the user to Tag, Blog, Comment, Modify, Augment, Rank, etc.• The more explicit synonym of "Participatory Web"
No Products but Services “There are no products, only solutions”• Not what customer wants but why they want• A problem solving approach• Simple Solutions
Customization• Every individual is unique• Some people want to be different• Allow him to choose instead of forcing him to use what you have made• Make her feel at homee.g. – My yahoo, Google Homepage, myspace – Firefox extensionse.g. (This slide is better for reading online)
Focus on the “Long Tail”• Reach out to the entire web• To the edges and not just to the centre, to the long tail and not just the head• Leverage customer-self service e.g. Google, StumbleUpon, orkut
Harnessing Collective IntelligenceNetwork effects from user contribution arethe key to market dominance in Web 2.0 eraThe Wisdom of crowds – Users add value– Amazon, ebay - User reviews, similar items, most popular,– Wikipedia – content can be added/edited by any web user,– Flickr – tagging images– Cloudmark – Spam emails
Harnessing Collective Intelligence..Some systems,designed to encourageparticipation– Pay for people to do it – „gimme five‟– Get volunteers to perform the same task • Inspired by the open source community– Mutual benefits e.g. P2P sharing
Harnessing Collective Intelligence• But only a small percentage of users will go to the trouble of adding value to your applications via explicit means.• Therefore web 2.0 companies set inclusive defaults for aggregating user data and building value as side effect of ordinary use of the application.• It requires radical experiment in trust“with enough eyeballs, all bugs are shallow” - Eric Raymond
Benefits of Web 2.0Recruitment: Due to the cutting-edge underlying technologies and usability-focused interfaces (the „cool‟ factor) Organizations adopting Web 2.0 tend to attract sophisticated, high-caliber technical candidates.Reduced cost: Not only are Web 2.0 offerings low-cost, but the same techniques can also be applied to existing (non-Web 2.0) products and services, lowering costs. For example, wikis can enable your users to build documentation and knowledge base systems, with relatively little investment from yourself.
Benefits of Web 2.0Loyalty The open, participatory Web 2.0 environment encourages user contribution, enhancing participant loyalty and lifespan.Marketing/PR. By taking advantage of the aforementioned benefits, marketing and PR teams can implement low-cost, wide- coverage, viral strategies.Search Engine Optimization (SEO) Web 2.0 delivery mechanisms - such as Blogs and RSS - significantly enhance search engine exposure through their distributed nature
On May 29, 2006, Joe Drumgoole, anentrepreneur who creates softwarestartups, posted at his Copacetic blog(http://joedrumgoole.com/blog/2006/05/29/web-20-vs-web-10/ )
We are dealing Today CULTURE LANGUAGE CULTURE LANGUAGE CULTURE LANGUAGE
QUESTION Whatdoes your Digital Footprintlook like?
MindShiftOne goal is to help expand ourunderstanding of communicationstechnology by exploring ideasoutside of the dominant worldviewand assist you in waking up fromwhat can be called “The TranceState," an unconscious butprofound detachment from innerand outer reality. http://126.96.36.199/cgi-bin/blind/ger/research/fields/recent/brainshift/
Brain FreezeBrain freeze is your brain with all ofthe new technology … kind of likewhat happens when you eat icecream too fast. It is delicious, butcauses a brief headache.Peace, love and blessings incyberspace, - Pam Emery
Summing Up• Participatory Culture• Users add value• Specialized Database• Perpetual Beta• Networking a value• Marketing and PR are changing• Communication is changing