Forming Missionary Disciples in a Digital AgeTuesday, August 9, 2011Sponsored by CSCCEmmaus Retreat Centre – Port of Spain, TrinidadMISSIONARY DISCIPLES ANDNEW MEDIA-PART II
Part II Focus Web 2.0 Background Comparison of 1.0 and 2.0 MediaMajor Characteristics of New Media The Digital Footprint
Web 1.0 was CommerceWeb 2.0 is People - Ross Mayfield Web 2.0 seems to be like Pink Floyd lyrics: It can mean different things to different people, depending upon your state of mind. - Kevin Maney
Introduction• The concept of "Web 2.0" began with a conference brainstorming session between OReilly and MediaLive International in 2004• The phrase "Web 2.0" hints at an improved form of the World Wide Web• Emphasizing tools and platforms that enable the user to Tag, Blog, Comment, Modify, Augment, Rank, etc.• The more explicit synonym of "Participatory Web"
No Products but Services “There are no products, only solutions”• Not what customer wants but why they want• A problem solving approach• Simple Solutions
Customization• Every individual is unique• Some people want to be different• Allow him to choose instead of forcing him to use what you have made• Make her feel at homee.g. – My yahoo, Google Homepage, myspace – Firefox extensionse.g. (This slide is better for reading online)
Focus on the “Long Tail”• Reach out to the entire web• To the edges and not just to the centre, to the long tail and not just the head• Leverage customer-self service e.g. Google, StumbleUpon, orkut
Harnessing Collective IntelligenceNetwork effects from user contribution arethe key to market dominance in Web 2.0 eraThe Wisdom of crowds – Users add value– Amazon, ebay - User reviews, similar items, most popular,– Wikipedia – content can be added/edited by any web user,– Flickr – tagging images– Cloudmark – Spam emails
Harnessing Collective Intelligence..Some systems,designed to encourageparticipation– Pay for people to do it – „gimme five‟– Get volunteers to perform the same task • Inspired by the open source community– Mutual benefits e.g. P2P sharing
Harnessing Collective Intelligence• But only a small percentage of users will go to the trouble of adding value to your applications via explicit means.• Therefore web 2.0 companies set inclusive defaults for aggregating user data and building value as side effect of ordinary use of the application.• It requires radical experiment in trust“with enough eyeballs, all bugs are shallow” - Eric Raymond
Benefits of Web 2.0Recruitment: Due to the cutting-edge underlying technologies and usability-focused interfaces (the „cool‟ factor) Organizations adopting Web 2.0 tend to attract sophisticated, high-caliber technical candidates.Reduced cost: Not only are Web 2.0 offerings low-cost, but the same techniques can also be applied to existing (non-Web 2.0) products and services, lowering costs. For example, wikis can enable your users to build documentation and knowledge base systems, with relatively little investment from yourself.
Benefits of Web 2.0Loyalty The open, participatory Web 2.0 environment encourages user contribution, enhancing participant loyalty and lifespan.Marketing/PR. By taking advantage of the aforementioned benefits, marketing and PR teams can implement low-cost, wide- coverage, viral strategies.Search Engine Optimization (SEO) Web 2.0 delivery mechanisms - such as Blogs and RSS - significantly enhance search engine exposure through their distributed nature
On May 29, 2006, Joe Drumgoole, anentrepreneur who creates softwarestartups, posted at his Copacetic blog(http://joedrumgoole.com/blog/2006/05/29/web-20-vs-web-10/ )
We are dealing Today CULTURE LANGUAGE CULTURE LANGUAGE CULTURE LANGUAGE
QUESTION Whatdoes your Digital Footprintlook like?
Applicants face social-media background check• New companies, e.g., Social Intelligence• Scrapes the Internet for everything prospective employees may have said or done online in the past seven years.• Dossier assembled: examples of professional honors and charitable work.• And…
Applicants face social-media background check• Negative information that meets specific criteria: – Online evidence of racists remarks – Reference to drugs – Sexually explicit photos – Text messages or Videos – Flagrant displays of weapons or bombs – Clearly identifiable violent activity St. Petersburg Times, Sunday, July 24, 2011, pg. D1.
Watch Your e-mouth• Email• Voice Mail• Facebook• MySpace• Google+• And….social media in General
Things To Consider• When angry or frustrated – Wait!• Consider how phrases like, “I am telling you to…,” “You are instructed to…” sound bossy!• All Capital Letters – Sparingly• If a negative message, do not name individuals or specific groups• Erasing emails – Will always be somewhere! St. Petersburg Times, Monday, April 16, 2011, pg. 1F
MindShiftOne goal is to help expand ourunderstanding of communicationstechnology by exploring ideasoutside of the dominant worldviewand assist you in waking up fromwhat can be called “The TranceState," an unconscious butprofound detachment from innerand outer reality. http://126.96.36.199/cgi-bin/blind/ger/research/fields/recent/brainshift/
Brain FreezeBrain freeze is your brain with all ofthe new technology … kind of likewhat happens when you eat icecream too fast. It is delicious, butcauses a brief headache.Peace, love and blessings incyberspace, - Pam Emery
New Media Characteristics• Participatory Culture• Users add value• Specialized Database• Perpetual Beta• Networking a value• Marketing and PR are changing• Communication is changing