Missionary Disciples and New Media - Part I


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Missionary Disciples and New Media - Part I

  1. 1. Forming Missionary Disciples in a Digital AgeTuesday, August 9, 2011Sponsored by CSCCEmmaus Retreat Centre – Port of Spain, TrinidadMISSIONARY DISCIPLES ANDNEW MEDIA – PART I
  2. 2. Part I Focus Some Media History What is New Media? Stages of Social Media Adoption Facebook and LinkedInThe Challenge of Social Media Policies
  3. 3. Once upon a time, long, long ago … • There was, in a land far away …A Handsome Print(s) 9 August 2011 New Media
  4. 4. Meet the Handsome Print(s)• Print(s) is the oldest ruler of Medialand• He was born around 1450, when Gutenberg invented the printing press• At first he was a “high brow” ruler, courting and pleasing the gentry only (bibles, academic texts, etc)• Later in his career he embraced the masses, making literature and news widely and cheaply available• He is intellectual, proud, sometimes stuffy, though a generally popular leader. He’s not afraid to buck authority, is sometimes mischievous, and like, the rest of us, is fallible. Yes, he can get stuff wrong.9 August 2011 New Media
  5. 5. Print Definition• Definition of print media: – “Printed [media], as distinguished from broadcast or electronically transmitted communications, includes all newspapers, newsletters, booklets, pamphlets, magazines, and other printed publications, especially those that sell advertising space as a means of raising revenue.” – (http://www.answers.com/topic/print-media)9 August 2011 New Media
  6. 6. Print Timeline • 618 to 906: T’ang Dynasty - the first printing is done in China, using ink on carved wooden blocks. • 1423: In Europe, block printing is used to print books. • 1452: In Europe, metal plates are first used in printing. Gutenberg begins printing the Bible, which he finishes in 1456. • 1476: William Caxton begins using a Gutenberg printing press in England. • 1605: First weekly newspaper published in Antwerp. • 1702: Multi-colored engraving invented by German Jakob Le Blon. The first English language daily newspaper is published called the Daily Courant. • 1800: Iron printing presses invented. • 1846: Cylinder press invented by Richard Hoe. Cylinder press can print 8,000 sheets an hour. • 1891: Printing presses can now print and fold 90,000 4-pg papers an hour. • 1903: The first tabloid style newspaper, the Daily Mirror is published. Gutenberg, 1398 - 1468 • 1933: A war breaks out between the newspaper and radio industries. American newspapers try to force the Associated Press to terminate news service to radio stations. • 1954: There are more radios than there are daily newspapers. • 1967: Newspapers use digital production processes and began using computers for operations. (http://inventors.about.com/od/pstartinventions/a/printing_3.htm)9 August 2011 New Media
  7. 7. Now, enter another character …• She’s new, she’s cool, she’s rocking the world… She’s Princess Broadcast!9 August 2011 New Media
  8. 8. Meet the lady of the show, the Sassy Princess of Broadcast• Her date of birth is unclear (a lady never tells): Morse code and telegraphs of the C19th are types of broadcasting, too, but our princess rose to prominence in the 20th century with the rise of radio and TV• She was a popular leader from the beginning, ruling by appealing to the masses, providing entertainment, and breaking down barriers• She is brassy, bold, AMBITIOUS, sexy, alluring, accessible, dominant, and able to tap into popular culture.9 August 2011 New Media
  9. 9. Broadcast Definitions1. To transmit (a radio or television programme) for public or general use.2. To send out or communicate, especially by radio or television3. To make known over a wide area4. To send a transmission or signal; transmit. (http://www.thefreedictionary.com/broadcast)9 August 2011 New Media
  10. 10. Broadcast Timeline• 1906 :Reginald Fessenden invents wireless telephony, a means for radio waves to carry signals a significant distance.• 1923: Vladimir Kosma Zworykin patents the iconoscope, the first television transmission tube.• Radio broadcasting begins in South Africa.• 1925: Radios The Smith Family introduces the soap opera format.• 1927: Philo Farnsworth transmits the first all-electronic television image.• 1928: John Baird beams a television image from England to the United States.• 1931: There are nearly 40,000 television sets in the United States; 9,000 of them are in New York City alone.• 1936: The British Broadcasting Corporation (BBC) debuts the worlds first television service with three hours of programming a day.• The SABC is formed.• 1944: The first instance of network censorship occurs. The sound is cut off on the Eddie Cantor and Nora Martin duet, “Were Having a Baby, My Baby and Me.”• 1945: The FCC creates the commercial broadcasting spectrum of 13 channels, and 130 applications for broadcast licenses follow.• 1951: Colour television introduced in the U.S.• 1956: The Wizard of Oz has its first airing on TV.• 1971: TV finally allowed in SA• 1975: First national TV broadcasts in SA• 1980: Ted Turner launches CNN, the first all-news network.• 1992: There are 900-million television sets in use around the world; 201-million are in the United States.• 2000: Reality TV mania hits the world. http://www.infoplease.com/ipea/A0151956.html and http://en.wikipedia.org/wiki/South_African_Broadcasting_Corporation9 August 2011 New Media
  11. 11. Now, meet the most memorable character of them all … • He’s ugly but he’s cute • He’s popular and one of us • He has weird ears and magical powers …Super-quickHumungousRoughEver-evolvingKoolAnd his name is NEW MEDIA. 9 August 2011 New Media
  12. 12. The Birth of the Internet• 1989: Tim Berners-Lee completes the original software for the World Wide Web (WWW). He envisions the WWW as a shared information space within which people communicate with each other and with computers.• From 1991 to 1994 use of the original WWW server grows by a factor of ten each year as the world begins to take note of a new information phenomenon.• The Internet does not consist of a physical network. It is a loose system of connections between different computers, located all over the world.• The seed of “new media” is planted.9 August 2011 New Media
  13. 13. New Media Ogre• He is a huge, new, popular king of Medialand, born at the same time as the internet• He is the champion of the “every man and woman”.• He is a growing power, largely accessible, popular, fractured, and many voiced.• He empowers his users to define their own news agendas.• Some say he’s just a buffoon.9 August 2011 New Media
  14. 14. New Media Definition• New media is a catch-all term for all forms of electronic communication that have appeared or will appear since the original mainly text-and-static picture forms of online communication. New media usually includes any and all of these: Online news, streaming video and streaming audio, 3-D and virtual reality environments and effects, highly interactive user interfaces, mobile presentation and computing capabilities, CD and DVD media, telephone and digital data integration, online communities, live Internet broadcasting Source: http://searchsoa.techtarget.com/sDefinition/0,,sid26_gci213507,00.html9 August 2011 New Media
  15. 15. Stages of “Swimming” in Social Networking Denial Fear Resistance Reluctant Swimming Toe-Dipping Dog Paddling Immersion
  16. 16. Rogers Adoption Curve• 2% Innovators• 14% Early Adapters• 34% Early Majority• 34% Late Majority• 16% LaggardsAdapting new technologyScot Landry, “Innovative Shepherding: New Media in the Diocese,” The Church andNew Media, Our Sunday Visitor, 2011, pg. 1169 August 2011 New Media
  17. 17. MESSAGE OF THE HOLY FATHER BENEDICT XVI FOR THE 43rd WORLD COMMUNICATIONS DAY"New Technologies, New Relationships. Promoting a Culture of Respect, Dialogue and Friendship.“
  18. 18. Facebook9 August 2011 New Media
  19. 19. Facebook• One of the most popular social networking services in the world: over 700-million people have joined Facebook!• Networks: Regional, national and interest group based. Eg: South Africa, Wits University, TAC support group, fans of “Freshly Ground”• Uses:1. Search for groups related to your story2. Put you in touch with sources3. Search for events9 August 2011 New Media
  20. 20. Value of Facebook• Provides a single place to gather.• One-stop shop for: blogging, media, calendaring, communication, sharing ideas, work together.• Keep in touch with family and friends.• Used to make announcements.• Organize groups (e.g., Peace Song)9 August 2011 New Media
  21. 21. http://www.youtube.com/watch?v=jea2-jGUbRs9 August 2011 New Media
  22. 22. Facebook Tutorials• http://www.allfacebook.com/facebook- tutorials/facebook-profile-tutorial9 August 2011 New Media
  23. 23. FB Help http://www.facebook.com/help/9 August 2011 New Media
  24. 24. LinkedIn9 August 2011 New Media
  25. 25. LinkedIn• World’s largest professional network• Over 100 million members• Trusted Contacts• Exchange Knowledge, ideas, and opportunities9 August 2011 New Media
  26. 26. Value of LinkedInhttp://blog.guykawasaki.com/2007/01/ten_ways_to_use.html#axzz1T4yvUqTK
  27. 27. http://learn.linkedin.com/what-is-linkedin/9 August 2011 New Media
  28. 28. Saint Petersburg Diocese http://bit.ly/lwzAci9 August 2011 New Media
  29. 29. Social Media Policy a ChallengeSt. Petersburg Times, Saturday, July 16, 2011, Pg. 11F.• In US – Law isn’t always clear• High profile case of Connecticut woman fired from her job as an ambulance driver after calling boss a name on Facebook – ambulance company wound up agreeing to change its policy, which restricted employees from discussing work when not on the clock.
  30. 30. Questions9 August 2011 New Media
  31. 31. Social Media Resources• Use http://www.youtube.com and search for facebook tutorial, facebook privacy settings, facebook• http://www.facebook.com/help/• To learn more about facebook - http://www.delicious.com/ccerveny/facebook• Saint Petersburg Diocesan Guidelines - http://home.catholicweb.com/dosp/files/Res ources/SocialMediaPolicy.pdf9 August 2011 New Media
  32. 32. Credits• Introduction to New Media - http://www.slideshare.net/kate.thompson.sa/ introduction-to-new-media-presentation9 August 2011 New Media