Communication for Rural Development

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Communication is a strategic asset for human, social and economic empowerment. At the heart of Communication for Development (ComDev) is participation and ownership by communities and individuals most affected by poverty and other development issues.

This presentation by FAO ComDev team provides an introduction to the key principles and functions of communication for rural development, accompanied by concrete examples from field experience.

Communication for Rural Development

  1. 1. Office for Communication, Partnerships and Advocacy Subdirección de Investigación y Extensión Food and Agriculture Organization of the United Nations Communication for Rural Development (ComDev) Office for Communication, Partnerships and Advocacy – OCP FAO Rome, 2013 1
  2. 2. Office for Communication, Partnerships and Advocacy Food and Agriculture Organization of the United Nations Outline  What is ComDev? • Key principles & role • Methodologies and media  ComDev in the UN • UN Roundtables • World Congress • ComDev in FAO  ComDev in action • Field projects • Partnerships and platforms 2
  3. 3. Food and Agriculture Organization of the United Nations Office for Communication, Partnerships and Advocacy What is ComDev? “Communication for Development (ComDev) is a social process based on dialogue using a broad range of tools and methods. ComDev is about seeking change at different levels including listening, establishing trust, sharing knowledge and skills, building policies, debating and learning for sustained and meaningful change”. World Congress on Communication for Development, Rome 2006 3
  4. 4. Food and Agriculture Organization of the United Nations Office for Communication, Partnerships and Advocacy Key ComDev Principles Convergence and local appropriation of technologies Fostering dialogue and mediation Strengthening local knowledge and communication processes 4
  5. 5. Office for Communication, Partnerships and Advocacy Food and Agriculture Organization of the United Nations ComDev Role  Facilitate access to knowledge and information  Promote peoples’ participation and collaborative action  Strengthen peoples’ capability to share knowledge and manage horizontal communication processes  Enhance mutual learning  Improve linkages and strengthen dialogue between policy makers, institutions and small farmers / local communities  Bridge the gap between global information and local knowledge co-creation of knowledge 5
  6. 6. Food and Agriculture Organization of the United Nations Office for Communication, Partnerships and Advocacy ComDev Methodologies 6
  7. 7. Food and Agriculture Organization of the United Nations Office for Communication, Partnerships and Advocacy THE P - PROCESS Steps in ComDev Planning Piotrow, et al. 1997. Health Communication: Lessons from Family Planning and Reproductive Health. 7
  8. 8. Office for Communication, Partnerships and Advocacy Food and Agriculture Organization of the United Nations ComDev Media  Community Rural Radio  Audiovisual Pedagogy and Participatory Video  Local appropriation of ICTs (Information and Communication Technologies)  Traditional and Local Media  Face to face meetings 8
  9. 9. Food and Agriculture Organization of the United Nations Office for Communication, Partnerships and Advocacy Communication Pathways  Communication is a strategic asset for the development and the empowerment of rural communities  Many institutions and communitybased organizations use ComDev  ComDev experiences Communication pathways 9
  10. 10. Food and Agriculture Organization of the United Nations Office for Communication, Partnerships and Advocacy UN Roundtables on ComDev In 1996, the UN General Assembly Resolution A/Res/50/130 acknowledged “the pivotal role of communication in the successful implementation of development programs and the improvement of the interaction among actors in development, namely the agencies, organizations, funds and programs of the UN system, Governments and NGOs”.  UN Roundtables are biannual inter-agency meetings on ComDev reporting to the UN General Assembly  A forum for exchanging ideas, experiences and strategies on harnessing communication to achieve more equitable and sustainable development  FAO hosted the 3rd (1991) and 9th (2004) and will host the next in 2014 10
  11. 11. Food and Agriculture Organization of the United Nations Office for Communication, Partnerships and Advocacy World Congress on ComDev  Organized by FAO, World Bank and Communication Initiative - Rome, 2006  Large scale event gathering 900 participants from all over the world  E-conferences, regional studies and consultations leading to the congress THEMATIC STRANDS 1. Health 2. Governance 3. Sustainable Development 4. Communication Labs Main Goals  discuss how to increase the impact of development programs through a widespread use of communication  position and promote ComDev in the international cooperation agenda 11
  12. 12. Food and Agriculture Organization of the United Nations Office for Communication, Partnerships and Advocacy The Rome Consensus/1 Communication is essential to human, social and economic development. At the heart of ComDev is participation and ownership by communities and individuals most affected by poverty and other development issues. Recommendations 1. Overall national development policies should include specific ComDev components. 2. Development organizations should include ComDev as a central element at the inception of programs. 3. Strengthen the ComDev capacity within countries and organizations at all levels. This includes communities, ComDev specialists and other staff, and the further development of training courses and academic programs. 12
  13. 13. Food and Agriculture Organization of the United Nations Office for Communication, Partnerships and Advocacy The Rome Consensus/2 4. Expand the level of financial investment to ensure adequate, coordinated financing of the core elements of ComDev 5. Adopt and implement policies and legislation that provide an enabling environment for ComDev – including free and pluralistic media, the right to information and to communicate. 6. Development communication programs should identify and include appropriate M&E indicators and methodologies throughout the process 7. Strengthen partnerships and networks at international, national and local levels to advance ComDev and improve development outcomes 8. Move towards a rights based approach to communication for development 13
  14. 14. Office for Communication, Partnerships and Advocacy Food and Agriculture Organization of the United Nations ComDev in FAO 1. Natural Resources Management, Climate Change Adaptation and Disaster Risk Reduction 2. Food and Nutrition Security 3. Agricultural Innovation Mandate • • • • • Policy Advice Technical Assistance Capacity Development Knowledge Sharing Advocacy 14
  15. 15. Food and Agriculture Organization of the United Nations Office for Communication, Partnerships and Advocacy ComDev in Action: Community Rural Radio in Bangladesh Set-up of Krishi Radio FM 98.8 My Radio, My Voice  Daily programming in local languages on agriculture, livestock, fisheries, science, women, children, youth, indigenous communities  500 RCS-CRR posters and leaflets, folk song, station call sign, promo jingle, program signature music, etc.  5 training workshops with CRR staff and 20 volunteers (300 applicants)  Hundreds of local farmers regularly tune in and participate in live discussions 15
  16. 16. Food and Agriculture Organization of the United Nations Office for Communication, Partnerships and Advocacy ComDev in Action: Local Communication Plans in Bolivia National ComDev Plan (MDRT-INIAF) Objectives  Design, validate and implement ComDev strategies and services  Strengthen ComDev capacities at local and national level  Info and knowledge management for agricultural innovation -TECA Local Level  Participatory appraisal of communication needs and local knowledge  PLICs: local communication plans for agricultural innovation  Audiovisual Pedagogy: 500 producers, 52 organizations, 160 facilitators 16
  17. 17. Food and Agriculture Organization of the United Nations Office for Communication, Partnerships and Advocacy ComDev in Action: Food Security Programme in West Africa Overall objective Build capacity among farmers organizations to increase sustainable production and food security, mainly through improving agricultural processes and marketing 7 countries: The Gambia, Guinea, Guinea Bissau, Liberia, Mali, Senegal and Sierra Leone FSCA/PISA ComDev component  Support knowledge and information sharing on new practices, technologies, lessons learned  Enable farmers to articulate their needs in the context of local community development [rural radio, participatory video, village gatherings] www.fcsa-pisa.org 17
  18. 18. Food and Agriculture Organization of the United Nations Office for Communication, Partnerships and Advocacy ComDev in action: Rural Communication Network in Egypt Objective Strengthen communication links among rural actors, to benefit farmers and agribusinesses at village level Internet-based, community-oriented agricultural knowledge system active in Egypt since 2004 Results  50 resource-poor communities, 96 extension centers, 52 research institutes and 5 faculties of agriculture covered  115 facilitators trained to engage local communities in generating and sharing knowledge through the system  online and offline support provided to facilitators by a network of mentors and subject matter experts www.radcon.sci.eg 18
  19. 19. Office for Communication, Partnerships and Advocacy Food and Agriculture Organization of the United Nations Partnerships and Platforms  Collaborative Change Communication Learning and sharing in communication for rural development  Onda Rural Promoting the use of community rural radio in Latin America  ComDev Asia Documenting good ComDev practices in Asia Pacific  ComDev Africa 19
  20. 20. Food and Agriculture Organization of the United Nations Office for Communication, Partnerships and Advocacy Links and Contacts • FAO ComDev www.fao.org/oek/communication-for-development/en • CCComDev Learning Platform www.cccomdev.org • CSDI project www.csdinitiative.org • Onda Rural www.onda-rural.net • ComDev Asia asia.cccomdev.org MAIL: comdev@fao.org Mario Acunzo FAO Communication for Development Officer mario.acunzo@fao.org Marzia Pafumi FAO Communication for Development Consultant marzia.pafumi@fao.org 20
  21. 21. Food and Agriculture Organization of the United Nations Office for Communication, Partnerships and Advocacy Thank you! 21

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