Design Business and Innovation Course powerpoint

462 views
184 views

Published on

Published in: Economy & Finance, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
462
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Design Business and Innovation Course powerpoint

  1. 1. U.S unveils plan for cars of the future http://money.cnn.com/2014/02/03/ autos/vehicle-to-vehicle- communication/index.html?iid=SF _BN_LN Caitlin Chuck Professor Klinkowstein
  2. 2. Caitlin Chuck Professor Klinkowstein
  3. 3. • New life- saving technology • Reliable over human reflexes Caitlin Chuck Professor Klinkowstein • Vehicle- to- Vehicle communication
  4. 4. Cars communicate directly with other cars on the road preventing accidents and maintaining traffic flow Caitlin Chuck Professor Klinkowstein
  5. 5. Ethnographic Research Will this new vehicle-to-vehicle technology make commuting easier? Caitlin Chuck Professor Klinkowstein
  6. 6. Observation 1 Observed students, who I do not know, in commuter lounge - Asked what their needs are as a student who commutes to school? Caitlin Chuck Professor Klinkowstein
  7. 7. Caitlin Chuck Professor Klinkowstein
  8. 8. What the Commuters Said Difficulties of a commuter: -Long breaks in between classes -Being tired while driving -Could do other things while driving Caitlin Chuck Professor Klinkowstein
  9. 9. Observation 2 Spoke to a friend to get the “average” persons opinion - How would the new technology benefit you? Caitlin Chuck Professor Klinkowstein
  10. 10. Caitlin Chuck Professor Klinkowstein Benefits: -Would make traveling easier -Convenience -No distracted drivers
  11. 11. Observation 3 Talked to a self proclaimed car fanatic - What do you think about the new technology? Caitlin Chuck Professor Klinkowstein
  12. 12. Caitlin Chuck Professor Klinkowstein
  13. 13. He Said New technology is: -New inventive technology -Still a little skeptical -Prototype shows future possibilities Caitlin Chuck Professor Klinkowstein
  14. 14. Ethnographic Research Findings • New technology makes commuting easier • Time can be used doing other things • Safer travels/ less accidents • Cars do not have distractions like people Caitlin Chuck Professor Klinkowstein
  15. 15. Additional Research Caitlin Chuck Professor Klinkowstein
  16. 16. Additional Research: “Disruptions: How Driverless Cars Could Reshape Cities” By: Nick Bilton Summary: Lists things people can do while communing in driverless cars, like working out; the car would become an extension of the home. Caitlin Chuck Professor Klinkowstein
  17. 17. Additional Research “Data Shows Google’s Robot Cars Are Smoother, Safer Drivers Than You or I” By: Tom Simonite Summary: Technology provided by driverless cars lead to fewer accidents, the Google car cameras collect data from is surroundings and can keep records of who is responsible for an accident. Caitlin Chuck Professor Klinkowstein
  18. 18. Additional Research: “Driverless Cars Will Transform The Consumer Relationship With Businesses” By: Anand Savani Summary: Connecting the car to every aspect of life, like running errands, the car would remember that on the way home you need to pick up dry cleaning, something you might have forgotten. Caitlin Chuck Professor Klinkowstein
  19. 19. Proposal for an Innovative Business Caitlin Chuck Professor Klinkowstein
  20. 20. Proposal for an Innovative Business: Use the interior of the self driving cars as a malleable extension of the home. Caitlin Chuck Professor Klinkowstein
  21. 21. Proposal for an Innovative Business: Personalization and custom designs of self driving cars will become another industry. Caitlin Chuck Professor Klinkowstein
  22. 22. Proposal for an Innovative Business: The space could be used for things like relaxation, a gym, or personal office. Caitlin Chuck Professor Klinkowstein
  23. 23. Tagline Study Caitlin Chuck Professor Klinkowstein
  24. 24. Tagline Study Existing Taglines BMW: The ultimate driving machine Disneyland: The happiest place on earth L'Oreal- Because I’m worth it Caitlin Chuck Professor Klinkowstein
  25. 25. Tagline Study Image Research Caitlin Chuck Professor Klinkowstein
  26. 26. Tagline Study Image Research Caitlin Chuck Professor Klinkowstein
  27. 27. Tagline Study Image Research Caitlin Chuck Professor Klinkowstein
  28. 28. Tagline Study Image Research 4 Caitlin Chuck Professor Klinkowstein
  29. 29. Tagline Study Image Research 5 Caitlin Chuck Professor Klinkowstein
  30. 30. Tagline Study Image Research 6 Caitlin Chuck Professor Klinkowstein
  31. 31. Tagline Study New Tagline: Extension of Home Caitlin Chuck Professor Klinkowstein
  32. 32. Tagline Study Manipulated Background Image for Tagline Caitlin Chuck Professor Klinkowstein
  33. 33. Tagline Study Final Tagline Study Caitlin Chuck Professor Klinkowstein
  34. 34. Workings and Output -Cluttered Space -Unused near- future driverless car interior -Purpose and theme of empty space -Contents and arrangement -Final new room in unused car space (driverless car) Caitlin Chuck Professor Klinkowstein
  35. 35. Diagram Sketches 1 Caitlin Chuck Professor Klinkowstein
  36. 36. Diagram Sketches 2 Caitlin Chuck Professor Klinkowstein
  37. 37. Diagram Sketches 3 Caitlin Chuck Professor Klinkowstein
  38. 38. Final Diagram Black and White Caitlin Chuck Professor Klinkowstein
  39. 39. Final Diagram Color Caitlin Chuck Professor Klinkowstein

×