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Design Business and Innovation Course powerpoint

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  • 1. U.S unveils plan for cars of the future http://money.cnn.com/2014/02/03/ autos/vehicle-to-vehicle- communication/index.html?iid=SF _BN_LN Caitlin Chuck Professor Klinkowstein
  • 2. Caitlin Chuck Professor Klinkowstein
  • 3. • New life- saving technology • Reliable over human reflexes Caitlin Chuck Professor Klinkowstein • Vehicle- to- Vehicle communication
  • 4. Cars communicate directly with other cars on the road preventing accidents and maintaining traffic flow Caitlin Chuck Professor Klinkowstein
  • 5. Ethnographic Research Will this new vehicle-to-vehicle technology make commuting easier? Caitlin Chuck Professor Klinkowstein
  • 6. Observation 1 Observed students, who I do not know, in commuter lounge - Asked what their needs are as a student who commutes to school? Caitlin Chuck Professor Klinkowstein
  • 7. Caitlin Chuck Professor Klinkowstein
  • 8. What the Commuters Said Difficulties of a commuter: -Long breaks in between classes -Being tired while driving -Could do other things while driving Caitlin Chuck Professor Klinkowstein
  • 9. Observation 2 Spoke to a friend to get the “average” persons opinion - How would the new technology benefit you? Caitlin Chuck Professor Klinkowstein
  • 10. Caitlin Chuck Professor Klinkowstein Benefits: -Would make traveling easier -Convenience -No distracted drivers
  • 11. Observation 3 Talked to a self proclaimed car fanatic - What do you think about the new technology? Caitlin Chuck Professor Klinkowstein
  • 12. Caitlin Chuck Professor Klinkowstein
  • 13. He Said New technology is: -New inventive technology -Still a little skeptical -Prototype shows future possibilities Caitlin Chuck Professor Klinkowstein
  • 14. Ethnographic Research Findings • New technology makes commuting easier • Time can be used doing other things • Safer travels/ less accidents • Cars do not have distractions like people Caitlin Chuck Professor Klinkowstein
  • 15. Additional Research Caitlin Chuck Professor Klinkowstein
  • 16. Additional Research: “Disruptions: How Driverless Cars Could Reshape Cities” By: Nick Bilton Summary: Lists things people can do while communing in driverless cars, like working out; the car would become an extension of the home. Caitlin Chuck Professor Klinkowstein
  • 17. Additional Research “Data Shows Google’s Robot Cars Are Smoother, Safer Drivers Than You or I” By: Tom Simonite Summary: Technology provided by driverless cars lead to fewer accidents, the Google car cameras collect data from is surroundings and can keep records of who is responsible for an accident. Caitlin Chuck Professor Klinkowstein
  • 18. Additional Research: “Driverless Cars Will Transform The Consumer Relationship With Businesses” By: Anand Savani Summary: Connecting the car to every aspect of life, like running errands, the car would remember that on the way home you need to pick up dry cleaning, something you might have forgotten. Caitlin Chuck Professor Klinkowstein
  • 19. Proposal for an Innovative Business Caitlin Chuck Professor Klinkowstein
  • 20. Proposal for an Innovative Business: Use the interior of the self driving cars as a malleable extension of the home. Caitlin Chuck Professor Klinkowstein
  • 21. Proposal for an Innovative Business: Personalization and custom designs of self driving cars will become another industry. Caitlin Chuck Professor Klinkowstein
  • 22. Proposal for an Innovative Business: The space could be used for things like relaxation, a gym, or personal office. Caitlin Chuck Professor Klinkowstein
  • 23. Tagline Study Caitlin Chuck Professor Klinkowstein
  • 24. Tagline Study Existing Taglines BMW: The ultimate driving machine Disneyland: The happiest place on earth L'Oreal- Because I’m worth it Caitlin Chuck Professor Klinkowstein
  • 25. Tagline Study Image Research Caitlin Chuck Professor Klinkowstein
  • 26. Tagline Study Image Research Caitlin Chuck Professor Klinkowstein
  • 27. Tagline Study Image Research Caitlin Chuck Professor Klinkowstein
  • 28. Tagline Study Image Research 4 Caitlin Chuck Professor Klinkowstein
  • 29. Tagline Study Image Research 5 Caitlin Chuck Professor Klinkowstein
  • 30. Tagline Study Image Research 6 Caitlin Chuck Professor Klinkowstein
  • 31. Tagline Study New Tagline: Extension of Home Caitlin Chuck Professor Klinkowstein
  • 32. Tagline Study Manipulated Background Image for Tagline Caitlin Chuck Professor Klinkowstein
  • 33. Tagline Study Final Tagline Study Caitlin Chuck Professor Klinkowstein
  • 34. Workings and Output -Cluttered Space -Unused near- future driverless car interior -Purpose and theme of empty space -Contents and arrangement -Final new room in unused car space (driverless car) Caitlin Chuck Professor Klinkowstein
  • 35. Diagram Sketches 1 Caitlin Chuck Professor Klinkowstein
  • 36. Diagram Sketches 2 Caitlin Chuck Professor Klinkowstein
  • 37. Diagram Sketches 3 Caitlin Chuck Professor Klinkowstein
  • 38. Final Diagram Black and White Caitlin Chuck Professor Klinkowstein
  • 39. Final Diagram Color Caitlin Chuck Professor Klinkowstein