U.S unveils plan for
cars of the future
http://money.cnn.com/
2014/02/03/autos/vehicle-to-
vehicle-communication/
index.ht...
Caitlin Chuck Professor Klinkowstein
•  New life- saving technology 
•  Reliable over human reflexes 
	
  
Caitlin Chuck Professor Klinkowstein
•  Vehicle- to- ...
Cars communicate directly
with other cars on the road
preventing accidents and
maintaining traffic flow
Caitlin Chuck Profess...
Ethnographic Research 
Will this new vehicle-to-
vehicle technology make
commuting easier?
Caitlin Chuck Professor Klinkow...
Observation 1


Observed students, who I do not
know, in commuter lounge
	
  
- Asked what their needs are as a
student wh...
Caitlin Chuck Professor Klinkowstein
What the Commuters Said
Difficulties of a commuter:

-Long breaks in between classes 
-Being tired while driving
-Could do o...
Observation 2


Spoke to a friend to get the
“average” persons opinion
	
  
- How would the new
technology benefit you?
Cai...
Caitlin Chuck Professor Klinkowstein
	
  
Benefits:

-Would make
traveling easier 
-Convenience 
-No distracted
drivers
Observation 3


Talked to a self proclaimed 
car fanatic
	
  
- What do you think about the
new technology?
Caitlin Chuck ...
Caitlin Chuck Professor Klinkowstein
He Said
New technology is:

-New inventive technology 
-Still a little skeptical 
-Prototype shows future
possibilities
Ca...
Ethnographic Research
Findings
•  New technology makes
commuting easier 
•  Time can be used doing other
things 
•  Safer ...
Additional Research
Caitlin Chuck Professor Klinkowstein
Additional Research:

“Disruptions: How Driverless
Cars Could Reshape Cities”

By: Nick Bilton
Summary: Lists things peopl...
Additional Research 

“Data Shows Google’s Robot
Cars Are Smoother, Safer Drivers
Than You or I”

By: Tom Simonite
Summary...
Additional Research:

“Driverless Cars Will Transform
The Consumer Relationship With
Businesses”

By: Anand Savani
Summary...
Proposal for an
Innovative Business
Caitlin Chuck Professor Klinkowstein
Proposal for an Innovative
Business: 

Use the interior of the
self driving cars as a
malleable extension of
the home.
Cai...
Proposal for an Innovative

Business: 

Personalization and
custom designs of self
driving cars will become
another indust...
Proposal for an Innovative
Business:

The space could be
used for things like
relaxation, a gym, or
personal office. 
Caitli...
Tagline Study 
Caitlin Chuck Professor Klinkowstein
Tagline Study 
Existing Taglines
BMW: The ultimate driving
machine 
Disneyland: The happiest place
on earth 
L'Oreal- Beca...
Tagline Study
Image Research 

Caitlin Chuck Professor Klinkowstein
Tagline Study
Image Research 

Caitlin Chuck Professor Klinkowstein
Tagline Study
Image Research 

Caitlin Chuck Professor Klinkowstein
Tagline Study
Image Research 4
Caitlin Chuck Professor Klinkowstein
Tagline Study
Image Research 5
Caitlin Chuck Professor Klinkowstein
Tagline Study
Image Research 6
Caitlin Chuck Professor Klinkowstein
Tagline Study
New Tagline:

Extension of Home
Caitlin Chuck Professor Klinkowstein
Tagline Study
Manipulated Background Image
for Tagline

Caitlin Chuck Professor Klinkowstein
Tagline Study 
Final Tagline Study
Caitlin Chuck Professor Klinkowstein
Workings and Output
-Cluttered Space
-Unused near- future driverless car interior
-Purpose and theme of empty space
-Conte...
Diagram Sketches
1

Caitlin Chuck Professor Klinkowstein
Diagram Sketches
2

Caitlin Chuck Professor Klinkowstein
Diagram Sketches
3

Caitlin Chuck Professor Klinkowstein
Final Diagram 
Black and White
Caitlin Chuck Professor Klinkowstein
Cluttered Space
Unused near- future
driverless car int...
Final Diagram 
Color
Caitlin Chuck Professor Klinkowstein
Cluttered Space
Unused near- future
driverless car interior
Purp...
Imagined Product/ Service 

In Situ Visualization
Selected Environment and User Image
Caitlin Chuck Professor Klinkowstein
Imagined Product/ Service 

In Situ Visualization
Selected Device Image
Caitlin Chuck Professor Klinkowstein
Imagined Product/ Service 

“In Situ” Visualization
Caitlin Chuck Professor Klinkowstein
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Transcript of "Course powerpoint final 42 slides"

  1. 1. U.S unveils plan for cars of the future http://money.cnn.com/ 2014/02/03/autos/vehicle-to- vehicle-communication/ index.html?iid=SF_BN_LN Caitlin Chuck Professor Klinkowstein
  2. 2. Caitlin Chuck Professor Klinkowstein
  3. 3. •  New life- saving technology •  Reliable over human reflexes   Caitlin Chuck Professor Klinkowstein •  Vehicle- to- Vehicle communication
  4. 4. Cars communicate directly with other cars on the road preventing accidents and maintaining traffic flow Caitlin Chuck Professor Klinkowstein
  5. 5. Ethnographic Research Will this new vehicle-to- vehicle technology make commuting easier? Caitlin Chuck Professor Klinkowstein
  6. 6. Observation 1
 Observed students, who I do not know, in commuter lounge   - Asked what their needs are as a student who commutes to school? Caitlin Chuck Professor Klinkowstein
  7. 7. Caitlin Chuck Professor Klinkowstein
  8. 8. What the Commuters Said Difficulties of a commuter: -Long breaks in between classes -Being tired while driving -Could do other things while driving Caitlin Chuck Professor Klinkowstein
  9. 9. Observation 2
 Spoke to a friend to get the “average” persons opinion   - How would the new technology benefit you? Caitlin Chuck Professor Klinkowstein
  10. 10. Caitlin Chuck Professor Klinkowstein   Benefits: -Would make traveling easier -Convenience -No distracted drivers
  11. 11. Observation 3
 Talked to a self proclaimed car fanatic   - What do you think about the new technology? Caitlin Chuck Professor Klinkowstein
  12. 12. Caitlin Chuck Professor Klinkowstein
  13. 13. He Said New technology is: -New inventive technology -Still a little skeptical -Prototype shows future possibilities Caitlin Chuck Professor Klinkowstein
  14. 14. Ethnographic Research Findings •  New technology makes commuting easier •  Time can be used doing other things •  Safer travels/ less accidents •  Cars do not have distractions like people Caitlin Chuck Professor Klinkowstein
  15. 15. Additional Research Caitlin Chuck Professor Klinkowstein
  16. 16. Additional Research:
 “Disruptions: How Driverless Cars Could Reshape Cities”
 By: Nick Bilton Summary: Lists things people can do while communing in driverless cars, like working out; the car would become an extension of the home. Caitlin Chuck Professor Klinkowstein
  17. 17. Additional Research 
 “Data Shows Google’s Robot Cars Are Smoother, Safer Drivers Than You or I”
 By: Tom Simonite Summary: Technology provided by driverless cars lead to fewer accidents, the Google car cameras collect data from is surroundings and can keep records of who is responsible for an accident. Caitlin Chuck Professor Klinkowstein
  18. 18. Additional Research:
 “Driverless Cars Will Transform The Consumer Relationship With Businesses”
 By: Anand Savani Summary: Connecting the car to every aspect of life, like running errands, the car would remember that on the way home you need to pick up dry cleaning, something you might have forgotten. Caitlin Chuck Professor Klinkowstein
  19. 19. Proposal for an Innovative Business Caitlin Chuck Professor Klinkowstein
  20. 20. Proposal for an Innovative Business: 
 Use the interior of the self driving cars as a malleable extension of the home. Caitlin Chuck Professor Klinkowstein
  21. 21. Proposal for an Innovative
 Business: 
 Personalization and custom designs of self driving cars will become another industry. Caitlin Chuck Professor Klinkowstein
  22. 22. Proposal for an Innovative Business:
 The space could be used for things like relaxation, a gym, or personal office.  Caitlin Chuck Professor Klinkowstein
  23. 23. Tagline Study Caitlin Chuck Professor Klinkowstein
  24. 24. Tagline Study Existing Taglines BMW: The ultimate driving machine Disneyland: The happiest place on earth L'Oreal- Because I’m worth it Caitlin Chuck Professor Klinkowstein
  25. 25. Tagline Study Image Research Caitlin Chuck Professor Klinkowstein
  26. 26. Tagline Study Image Research Caitlin Chuck Professor Klinkowstein
  27. 27. Tagline Study Image Research Caitlin Chuck Professor Klinkowstein
  28. 28. Tagline Study Image Research 4 Caitlin Chuck Professor Klinkowstein
  29. 29. Tagline Study Image Research 5 Caitlin Chuck Professor Klinkowstein
  30. 30. Tagline Study Image Research 6 Caitlin Chuck Professor Klinkowstein
  31. 31. Tagline Study New Tagline: Extension of Home Caitlin Chuck Professor Klinkowstein
  32. 32. Tagline Study Manipulated Background Image for Tagline Caitlin Chuck Professor Klinkowstein
  33. 33. Tagline Study Final Tagline Study Caitlin Chuck Professor Klinkowstein
  34. 34. Workings and Output -Cluttered Space -Unused near- future driverless car interior -Purpose and theme of empty space -Contents and arrangement -Final new room in unused car space (driverless car) Caitlin Chuck Professor Klinkowstein
  35. 35. Diagram Sketches 1 Caitlin Chuck Professor Klinkowstein
  36. 36. Diagram Sketches 2 Caitlin Chuck Professor Klinkowstein
  37. 37. Diagram Sketches 3 Caitlin Chuck Professor Klinkowstein
  38. 38. Final Diagram Black and White Caitlin Chuck Professor Klinkowstein Cluttered Space Unused near- future driverless car interior Purpose and theme of empty space Contents and arrangement Final new room in unused car space (driverless car)
  39. 39. Final Diagram Color Caitlin Chuck Professor Klinkowstein Cluttered Space Unused near- future driverless car interior Purpose and theme of empty space Contents and arrangement Final new room in unused car space (driverless car)
  40. 40. Imagined Product/ Service 
 In Situ Visualization Selected Environment and User Image Caitlin Chuck Professor Klinkowstein
  41. 41. Imagined Product/ Service 
 In Situ Visualization Selected Device Image Caitlin Chuck Professor Klinkowstein
  42. 42. Imagined Product/ Service 
 “In Situ” Visualization Caitlin Chuck Professor Klinkowstein
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