U.S unveils plan for
cars of the future
http://money.cnn.com/2014/02/03/
autos/vehicle-to-vehicle-
communication/index.htm...
Caitlin Chuck Professor Klinkowstein
•  New life- saving technology 
•  Reliable over human
reflexes 
	
  
Caitlin Chuck Professor Klinkowstein
•  Vehicle- to- ...
Cars communicate
directly with other cars on
the road preventing
accidents and maintaining
traffic flow
Caitlin Chuck Profess...
Ethnographic Research 
Will this new vehicle-to-vehicle
technology make commuting
easier?
Caitlin	
  Chuck	
  	
   Profess...
Observation 1


Observed students, who I do not
know, in commuter lounge
	
  
- Asked what their needs are as a
student wh...
Caitlin	
  Chuck	
  	
   Professor	
  Klinkowstein	
  
What	
  the	
  Commuters	
  Said	
  
Difficul:es	
  of	
  a	
  commuter:	
  
-­‐Long	
  breaks	
  	
  in	
  between	
  class...
Observation 2


Spoke to a friend to get the
“average” persons opinion
	
  
- How would the new technology
benefit you?
Cai...
Caitlin	
  Chuck	
  	
   Professor	
  Klinkowstein	
  
	
  
Benefits:

-Would make
traveling easier 
-Convenience 
-No dist...
Observation 3


Talked to a self proclaimed car
fanatic
	
  
- What do you think about the
new technology?
Caitlin Chuck P...
Caitlin	
  Chuck	
  	
   Professor	
  Klinkowstein	
  
He	
  Said	
  
New	
  technology	
  is:	
  
-­‐New	
  inven:ve	
  technology	
  	
  
-­‐S:ll	
  a	
  liEle	
  skep:cal	
  ...
Ethnographic	
  Research	
  Findings	
  
•  New	
  technology	
  makes	
  
commu:ng	
  easier	
  	
  
•  Time	
  can	
  be...
Additional Research
Caitlin Chuck Professor Klinkowstein
“Disruptions: How Driverless
Cars Could Reshape Cities”

By: Nick Bilton
Summary:	
  Lists	
  things	
  people	
  can	
  d...
“Data Shows Google’s Robot
Cars Are Smoother, Safer
Drivers Than You or I”

By: Tom Simonite
Summary: Technology provided ...
“Driverless Cars Will Transform
The Consumer Relationship With
Businesses”

By: Anand Savani
Summary: Connecting the car t...
Proposal for an
Innovative Business
Caitlin Chuck Professor Klinkowstein
Treat	
  the	
  interior	
  of	
  the	
  
self	
  driving	
  cars	
  as	
  a	
  
malleable	
  extension	
  of	
  
the	
  h...
Personaliza:on	
  and	
  
custom	
  designs	
  of	
  self	
  
driving	
  cars	
  will	
  become	
  
another	
  industry.
C...
The	
  space	
  could	
  be	
  used	
  
for	
  things	
  like	
  
relaxa:on,	
  a	
  gym,	
  or	
  
personal	
  office.	
  
...
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  1. 1. U.S unveils plan for cars of the future http://money.cnn.com/2014/02/03/ autos/vehicle-to-vehicle- communication/index.html? iid=SF_BN_LN Caitlin Chuck Professor Klinkowstein
  2. 2. Caitlin Chuck Professor Klinkowstein
  3. 3. •  New life- saving technology •  Reliable over human reflexes   Caitlin Chuck Professor Klinkowstein •  Vehicle- to- Vehicle communication
  4. 4. Cars communicate directly with other cars on the road preventing accidents and maintaining traffic flow Caitlin Chuck Professor Klinkowstein
  5. 5. Ethnographic Research Will this new vehicle-to-vehicle technology make commuting easier? Caitlin  Chuck     Professor  Klinkowstein  
  6. 6. Observation 1
 Observed students, who I do not know, in commuter lounge   - Asked what their needs are as a student who commutes to school? Caitlin Chuck Professor Klinkowstein
  7. 7. Caitlin  Chuck     Professor  Klinkowstein  
  8. 8. What  the  Commuters  Said   Difficul:es  of  a  commuter:   -­‐Long  breaks    in  between  classes     -­‐Being  :red  while  driving   -­‐Could  do  other  things  while  driving   Caitlin  Chuck     Professor  Klinkowstein  
  9. 9. Observation 2
 Spoke to a friend to get the “average” persons opinion   - How would the new technology benefit you? Caitlin Chuck Professor Klinkowstein
  10. 10. Caitlin  Chuck     Professor  Klinkowstein     Benefits: -Would make traveling easier -Convenience -No distracted drivers
  11. 11. Observation 3
 Talked to a self proclaimed car fanatic   - What do you think about the new technology? Caitlin Chuck Professor Klinkowstein
  12. 12. Caitlin  Chuck     Professor  Klinkowstein  
  13. 13. He  Said   New  technology  is:   -­‐New  inven:ve  technology     -­‐S:ll  a  liEle  skep:cal     -­‐Prototype  shows  future  possibili:es   Caitlin  Chuck     Professor  Klinkowstein  
  14. 14. Ethnographic  Research  Findings   •  New  technology  makes   commu:ng  easier     •  Time  can  be  used  doing  other   things     •  Safer  travels/  less  accidents   •  Cars  do  not  have  distrac:ons  like   people       Caitlin  Chuck     Professor  Klinkowstein  
  15. 15. Additional Research Caitlin Chuck Professor Klinkowstein
  16. 16. “Disruptions: How Driverless Cars Could Reshape Cities”
 By: Nick Bilton Summary:  Lists  things  people  can  do   while  communing  in  driverless  cars,  like   working  out;  the  car  would  become  an   extension  of  the  home. Caitlin Chuck Professor Klinkowstein
  17. 17. “Data Shows Google’s Robot Cars Are Smoother, Safer Drivers Than You or I”
 By: Tom Simonite Summary: Technology provided by driverless cars lead to fewer accidents, the Google car cameras collect data from is surroundings and can keep records of who is responsible for an accident. Caitlin Chuck Professor Klinkowstein
  18. 18. “Driverless Cars Will Transform The Consumer Relationship With Businesses”
 By: Anand Savani Summary: Connecting the car to every aspect of life, like running errands, the car would remember that on the way home you need to pick up dry cleaning, something you might have forgotten. Caitlin Chuck Professor Klinkowstein
  19. 19. Proposal for an Innovative Business Caitlin Chuck Professor Klinkowstein
  20. 20. Treat  the  interior  of  the   self  driving  cars  as  a   malleable  extension  of   the  home. Caitlin Chuck Professor Klinkowstein
  21. 21. Personaliza:on  and   custom  designs  of  self   driving  cars  will  become   another  industry. Caitlin Chuck Professor Klinkowstein
  22. 22. The  space  could  be  used   for  things  like   relaxa:on,  a  gym,  or   personal  office.   Caitlin Chuck Professor Klinkowstein

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