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MOCK REPORT                                                                           Global Toy Market Estimates         ...
Table of ContentsMethodology                              Page 32007-2010 Global Results                 Page 4Top 20     ...
MethodologyNPD is currently operating toy tracking services in 11 markets (listed in descending size) and actual marketsiz...
2011 Global Toy Market Estimates Report                                                        2007-2010 GLOBAL RESULT    ...
2011 Global Toy Market Estimates Report                                                                            2007-20...
2011 Global Toy Market Estimates Report          Top 20 Countries            Ranked by $ Share                            ...
Country Name                                                                           MOCK DATA                          ...
2011 Global Toy Market Estimates Report                                          SUMMARY of NPD TRACKED COUNTRIES         ...
2011 Global Toy Market Estimates Report                                                                                   ...
2011 Global Toy Market Estimates Report                                                                                   ...
2011 Global Toy Market Estimates Report                                                                                   ...
2011 Global Toy Market Estimates Report                                                                                   ...
For questions or additional informationplease contact your account representativeIf you are not a current client, please c...
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Mock File 2011 Global Toy Market Estimates Report

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Transcript of "Mock File 2011 Global Toy Market Estimates Report"

  1. 1. MOCK REPORT Global Toy Market Estimates 2011 Edition Released June 2011 Proprietary and ConfidentialCopyright 2011. The NPD Group, Inc. All Rights Reserved. Proprietary and Confidential: All materials are the property of The NPD Group, Inc. and its affiliates, are provided for the confidential use of NPD clients This NPD Report (including any attachments) is the property of The NPD Group, Inc. and contains confidential and proprietary information. This report is licensed and intended solely for the individual or entity to which it was addressed. If you are not the intended recipient, and if you have not licensed this NPD Report, any interception, copying, distribution, disclosure or use of this NPD Report or any information contained in it is strictly prohibited and may be subject to criminal and civil penalties. If you are interested in licensing a copy of this NPD Report, please contact Charles Camaroto at The NPD Group, Inc. at +1.866.444.1411
  2. 2. Table of ContentsMethodology Page 32007-2010 Global Results Page 4Top 20 Page 6Country Charts 1 - Country Name Page 7 2 - Country Name Page 8 3 - Country Name Page 9 4 - Country Name Page 10 5 - Country Name Page 11 6 - Country Name Page 12 7 - Country Name Page 13 8 - Country Name Page 14 9 - Country Name Page 15 10 - Country Name Page 16 11 - Country Name Page 17 12 - Country Name Page 18 13 - Country Name Page 19 14 - Country Name Page 20 15 - Country Name Page 21 16 - Country Name Page 22 17 - Country Name Page 23 18 - Country Name Page 24 19 - Country Name Page 25 20 - Country Name Page 26Summary - NPD tracked countries Page 27Appendices Appendix A: Country Population by Age Appendix B: Gross Domestic Product per Capita
  3. 3. MethodologyNPD is currently operating toy tracking services in 11 markets (listed in descending size) and actual marketsize data was used in this estimation:US, UK, France, Germany, Australia, Italy, Spain, Belgium, Poland, Austria, Portugal.Models were developed to estimate market size for countries where NPD doesn’t operate. The concept behindthe estimation models is that the primary factors which drive toy and game market consumption include childpopulation and GDP per capita. - The richer the county the higher the average expenditure in Toys per child. - The richer the country, the higher the proportion of consumers age 15 and older per country.Therefore changes in population (by age groups) and changes in GDP per capita will drive changes in marketsize factors that drive the changes in consumption.The market size estimates included in this report were based on data provided by the following internationalbodies: -Population trends from the US Census Bureau International Database (extraction Feb. 2011) -GDP figures from the IMF, World Economic Outlook (extraction March 2011)Exchange rates were used as of December 31st. Page 3
  4. 4. 2011 Global Toy Market Estimates Report 2007-2010 GLOBAL RESULT 2007 2008 2009 2010 2008 vs. 2009 vs. 2010 vs. 2007 2008 2009 Value (million $) % Value Value (million $) % Value Value (million $) % Value Value (million $) % ValueWorld Toy MarketAfrica Eastern Africa Middle Africa Northern Africa Southern Africa South Africa Western Africa NigeriaAsia Eastern Asia China Hong Kong SAR Japan Korea, South Taiwan South-central Asia India South-eastern Asia Indonesia Western Asia Israel Saudi Arabia Turkey United Arab EmiratesEurope Eastern Europe Poland Russia Northern Europe Denmark Finland Ireland Norway Sweden United Kingdom Page 4
  5. 5. 2011 Global Toy Market Estimates Report 2007-2010 GLOBAL RESULT 2007 2008 2009 2010 2008 vs. 2009 vs. 2010 vs. 2007 2008 2009 Value (million $) % Value Value (million $) % Value Value (million $) % Value Value (million $) % Value Southern Europe Italy Portugal Spain Western Europe Austria Belgium France Germany Netherlands SwitzerlandLatin America and the Caribbean Central America Mexico South America Argentina Brazil Colombia VenezuelaNorthern America Canada United States of AmericaOceania Australia/New Zealand Australia New Zealand Melanesia Micronesia PolynesiaExchange Rates are as of December 31st of the year Page 5
  6. 6. 2011 Global Toy Market Estimates Report Top 20 Countries Ranked by $ Share 2009 2010 1 Country Name 5% 5% 2 Country Name 5% 5% 3 Country Name 5% 5% 4 Country Name 5% 5% 5 Country Name 5% 5% 6 Country Name 5% 5% 7 Country Name 5% 5% 8 Country Name 5% 5% 9 Country Name 5% 5%10 Country Name 5% 5%11 Country Name 1% 1%12 Country Name 1% 1%13 Country Name 1% 1%14 Country Name 1% 1%15 Country Name 1% 1%16 Country Name 1% 1%17 Country Name 1% 1%18 Country Name 1% 1%19 Country Name 1% 1%20 Country Name 1% 1% TOP 10 50% 50% TOP 20 60% 60% Page 6
  7. 7. Country Name MOCK DATA $300 2007 Toy Market Size Estimate (MM) 2008 $400 2009 $500 2010 $600 2011 (est.) $700Projections* 2009 2010 2011* 2012* 2013* 2014* Toy Market Size Estimate (MM)GDP per capita $4,000 $4,500 $5,000 $5,500 $6,000 $6,500 $700Population by age (MM) $600 0-4 years old 4.6 4.6 4.7 4.7 4.8 4.8 $500 5-9 years old 4.6 4.6 4.7 4.7 4.8 4.8 $400 10-14 years old 4.6 4.6 4.7 4.7 4.8 4.8 $300 2009 2010Toy market (MM) $500 $600% in world toy market 50.0% 50.0% 50.0% 2007 2008 2009 2010 2011 (est.)$ per kid $37 $46Total population (MM) 49 49Kids population (MM) 14 14 Population by ageKids in total population 28.9% 28.6% 4.9Toy market by age and gender % $ % $ 4.8 Boys 0-4 years old 14.0% $100 14.0% $100 Population (MM) Boys 5-9 years old 14.0% $200 14.0% $200 4.8 Boys 10-14 years old 14.0% $100 14.0% $100 4.7 Girls 0-4 years old 14.0% $200 14.0% $200 4.7 Girls 5-9 years old 14.0% $100 14.0% $100 Girls 10-14 years old 14.0% $200 14.0% $200 4.6 15 years old and over 14.0% $100 14.0% $100 4.6Toy Expenditure per kid Boys Girls Boys Girls 4.5 0-14 years old $40 $40 $40 $40 2009 2010 2011* 2012* 2013* 2014* 0-4 years old $50 $50 $50 $50 0-4 years old 4.6 4.6 4.7 4.7 4.8 4.8 5-9 years old $60 $60 $60 $60 5-9 years old 4.6 4.6 4.7 4.7 4.8 4.8 10-14 years old $70 $70 $70 $70 10-14 years old 4.6 4.6 4.7 4.7 4.8 4.8 % in world toy 2010 Toy expenditure/kid 2010 Toy market by age and gender market $80 $70 $70 $70 Boys 0-4 years old $60 $60 $60 14% 15% Boys 5-9 years old $50 $50 $50 $40 $40 Boys 10-14 years old 50% 50% $40 Boys 14% 15% Girls 0-4 years old $30 Girls Girls 5-9 years old $20 14% 14% Girls 10-14 years old $10 15 years old and over 14% $0 0-14 years old 0-4 years old 5-9 years old 10-14 years old Page 7 - Prioprietary Confidential
  8. 8. 2011 Global Toy Market Estimates Report SUMMARY of NPD TRACKED COUNTRIES Source Currency Tracked Market Size (LC) Coverage 2007 2008 2009 2010 2007 2008 2009 2010Australia CST AUDAustria PoS EuroBelgium PoS EuroFrance Consumer EuroGermany Consumer EuroItaly Consumer EuroPoland PoS ZlotyPortugal PoS EuroSpain Consumer EuroUK Consumer PoundUSA Consumer USD Source Country Market Size (LC) Exchange Rate 2007 2008 2009 2010 2007 2008 2009 2010Australia CSTAustria PoSBelgium PoSFrance ConsumerGermany ConsumerItaly ConsumerPoland PoSPortugal PoSSpain ConsumerUK ConsumerUSA Consumer Country Market Size Source (USD) - Constant 2009 % NPD countries % NPD countries % NPD countries % Chg % Chg % Chg ER 2007 2008 2009 2010 07 v. 08 08 v. 09 09 v. 10Australia CSTAustria PoSBelgium PoSFrance ConsumerGermany ConsumerItaly ConsumerPoland PoSPortugal PoSSpain ConsumerUK ConsumerUSA Consumer Page 8
  9. 9. 2011 Global Toy Market Estimates Report POPULATION BY AGE without gender distinction 0- 4 year olds 5- 9 year olds 10-14 year olds 2007 2008 2009 2010 2011 2012 2007 2008 2009 2010 2011 2012 2007 2008 2009 2010 2011 2012Afghanistan, Rep. of.AlbaniaAlgeriaAmerican SamoaAndorraAngolaAnguillaAntigua and BarbudaArgentinaArmeniaArubaAustraliaAustriaAzerbaijanBahamas, TheBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBoliviaBosnia and HerzegovinaBotswanaBrazilBrunei DarussalamBulgariaBurkina FasoBurmaBurundiCambodiaCameroonCanadaCape VerdeCayman IslandsCentral African RepublicChadChileChinaColombiaComorosCongo, Republic ofCongo, Democratic Republic ofCook IslandsCosta RicaCôte d’IvoireCroatiaCubaCyprusCzech RepublicDenmarkDjiboutiDominicaDominican RepublicEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEthiopiaFaroe IslandsFijiFinlandFranceFrench PolynesiaGabonGambia, TheGaza StripGeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenada Appendix A
  10. 10. 2011 Global Toy Market Estimates Report POPULATION BY AGE without gender distinction 0- 4 year olds 5- 9 year olds 10-14 year olds 2007 2008 2009 2010 2011 2012 2007 2008 2009 2010 2011 2012 2007 2008 2009 2010 2011 2012GuamGuatemalaGuernseyGuineaGuinea-BissauGuyanaHaitiHondurasHong Kong SARHungaryIcelandIndiaIndonesiaIran, Islamic Republic ofIraqIrelandIsle of ManIsraelItalyJamaicaJapanJerseyJordanKazakhstanKenyaKiribatiKorea, NorthKorea, SouthKosovoKuwaitKyrgyz RepublicLao Peoples Democratic RepublicLatviaLebanonLesothoLiberiaLibyaLiechtensteinLithuaniaLuxembourgChina, Macao SARMacedonia, Former Yugoslav Republic ofMadagascarMalawiMalaysiaMaldivesMaliMaltaMarshall IslandsMauritaniaMauritiusMayotteMexicoMicronesia (Federated States of)MoldovaMonacoMongoliaMontenegroMontserratMoroccoMozambiqueNamibiaNauruNepalNetherlandsNetherlands AntillesNew CaledoniaNew ZealandNicaraguaNigerNigeriaNorthern Mariana IslandsNorwayOmanPakistanPalauPanamaPapua New Guinea Appendix A
  11. 11. 2011 Global Toy Market Estimates Report POPULATION BY AGE without gender distinction 0- 4 year olds 5- 9 year olds 10-14 year olds 2007 2008 2009 2010 2011 2012 2007 2008 2009 2010 2011 2012 2007 2008 2009 2010 2011 2012ParaguayPeruPhilippinesPolandPortugalPuerto RicoQatarRomaniaRussiaRwandaSaint BarthelemySt. HelenaSt. Kitts and NevisSt. LuciaSaint MartinSaint-Pierre-et-MiquelonSt. Vincent and the GrenadinesSamoaSan MarinoSao Tome and PrincipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSlovak RepublicSloveniaSolomon IslandsSomaliaSouth AfricaSpainSri LankaSudanSurinameSwazilandSwedenSwitzerlandSyrian Arab RepublicTaiwanTajikistanTanzaniaThailandTimor-Leste, Dem. Rep. ofTogoTongaTrinidad and TobagoTunisiaTurkeyTurkmenistanTurks and Caicos IslandsTuvaluUgandaUkraineUnited Arab EmiratesUnited KingdomUnited StatesUruguayUzbekistanVanuatuVenezuelaVietnamBritish Virgin IslandsUnited States Virgin IslandsWallis and Futuna IslandsWest BankWestern SaharaYemen, Republic ofZambiaZimbabweGrand Total Appendix A
  12. 12. 2011 Global Toy Market Estimates Report GROSS DOMESTIC PRODUCT PER CAPITA Current Prices Units 2009 2010 2011 2012 2013 2014 Units 2009 2010 2011 2012 2013 2014Afghanistan, Rep. of. U.S. Dollars Latvia U.S. DollarsAlbania U.S. Dollars Lebanon U.S. DollarsAlgeria U.S. Dollars Lesotho U.S. DollarsAngola U.S. Dollars Liberia U.S. DollarsAntigua and Barbuda U.S. Dollars Libya U.S. DollarsArgentina U.S. Dollars Lithuania U.S. DollarsArmenia U.S. Dollars Luxembourg U.S. DollarsAustralia U.S. Dollars Macedonia, Former Yugoslav Republic of U.S. DollarsAustria U.S. Dollars Madagascar U.S. DollarsAzerbaijan U.S. Dollars Malawi U.S. DollarsBahamas, The U.S. Dollars Malaysia U.S. DollarsBahrain U.S. Dollars Maldives U.S. DollarsBangladesh U.S. Dollars Mali U.S. DollarsBarbados U.S. Dollars Malta U.S. DollarsBelarus U.S. Dollars Mauritania U.S. DollarsBelgium U.S. Dollars Mauritius U.S. DollarsBelize U.S. Dollars Mexico U.S. DollarsBenin U.S. Dollars Moldova U.S. DollarsBhutan U.S. Dollars Mongolia U.S. DollarsBolivia U.S. Dollars Montenegro U.S. DollarsBosnia and Herzegovina U.S. Dollars Morocco U.S. DollarsBotswana U.S. Dollars Mozambique U.S. DollarsBrazil U.S. Dollars Burma U.S. DollarsBrunei Darussalam U.S. Dollars Namibia U.S. DollarsBulgaria U.S. Dollars Nepal U.S. DollarsBurkina Faso U.S. Dollars Netherlands U.S. DollarsBurundi U.S. Dollars New Zealand U.S. DollarsCambodia U.S. Dollars Nicaragua U.S. DollarsCameroon U.S. Dollars Niger U.S. DollarsCanada U.S. Dollars Nigeria U.S. DollarsCape Verde U.S. Dollars Norway U.S. DollarsCentral African Republic U.S. Dollars Oman U.S. DollarsChad U.S. Dollars Pakistan U.S. DollarsChile U.S. Dollars Panama U.S. DollarsChina U.S. Dollars Papua New Guinea U.S. DollarsColombia U.S. Dollars Paraguay U.S. DollarsComoros U.S. Dollars Peru U.S. DollarsCongo, Democratic Republic of U.S. Dollars Philippines U.S. DollarsCongo, Republic of U.S. Dollars Poland U.S. DollarsCosta Rica U.S. Dollars Portugal U.S. DollarsCôte d’Ivoire U.S. Dollars Qatar U.S. DollarsCroatia U.S. Dollars Romania U.S. DollarsCyprus U.S. Dollars Russia U.S. DollarsCzech Republic U.S. Dollars Rwanda U.S. DollarsDenmark U.S. Dollars Samoa U.S. DollarsDjibouti U.S. Dollars Sao Tome and Principe U.S. DollarsDominica U.S. Dollars Saudi Arabia U.S. DollarsDominican Republic U.S. Dollars Senegal U.S. DollarsEcuador U.S. Dollars Serbia U.S. DollarsEgypt U.S. Dollars Seychelles U.S. DollarsEl Salvador U.S. Dollars Sierra Leone U.S. DollarsEquatorial Guinea U.S. Dollars Singapore U.S. DollarsEritrea U.S. Dollars Slovak Republic U.S. DollarsEstonia U.S. Dollars Slovenia U.S. DollarsEthiopia U.S. Dollars Solomon Islands U.S. DollarsFiji U.S. Dollars South Africa U.S. DollarsFinland U.S. Dollars Spain U.S. DollarsFrance U.S. Dollars Sri Lanka U.S. DollarsGabon U.S. Dollars St. Kitts and Nevis U.S. DollarsGambia, The U.S. Dollars St. Lucia U.S. DollarsGeorgia U.S. Dollars St. Vincent and the Grenadines U.S. DollarsGermany U.S. Dollars Sudan U.S. DollarsGhana U.S. Dollars Suriname U.S. DollarsGreece U.S. Dollars Swaziland U.S. DollarsGrenada U.S. Dollars Sweden U.S. DollarsGuatemala U.S. Dollars Switzerland U.S. DollarsGuinea U.S. Dollars Syrian Arab Republic U.S. DollarsGuinea-Bissau U.S. Dollars Taiwan U.S. DollarsGuyana U.S. Dollars Tajikistan U.S. DollarsHaiti U.S. Dollars Tanzania U.S. DollarsHonduras U.S. Dollars Thailand U.S. DollarsHong Kong SAR U.S. Dollars Timor-Leste, Dem. Rep. of U.S. DollarsHungary U.S. Dollars Togo U.S. DollarsIceland U.S. Dollars Tonga U.S. DollarsIndia U.S. Dollars Trinidad and Tobago U.S. DollarsIndonesia U.S. Dollars Tunisia U.S. DollarsIran, Islamic Republic of U.S. Dollars Turkey U.S. DollarsIraq U.S. Dollars Turkmenistan U.S. DollarsIreland U.S. Dollars Uganda U.S. DollarsIsrael U.S. Dollars Ukraine U.S. DollarsItaly U.S. Dollars United Arab Emirates U.S. DollarsJamaica U.S. Dollars United Kingdom U.S. DollarsJapan U.S. Dollars United States U.S. DollarsJordan U.S. Dollars Uruguay U.S. DollarsKazakhstan U.S. Dollars Uzbekistan U.S. DollarsKenya U.S. Dollars Vanuatu U.S. DollarsKiribati U.S. Dollars Venezuela U.S. DollarsKorea, South U.S. Dollars Vietnam U.S. DollarsKuwait U.S. Dollars Yemen, Republic of U.S. DollarsKyrgyz Republic U.S. Dollars Zambia U.S. DollarsLao Peoples Democratic Republic U.S. Dollars Zimbabwe U.S. DollarsGross domestic product per capita, current pricesGDP is expressed in current U.S. dollars per person. Data are derived by first converting GDP in national currency to U.S. dollars and then dividing it by total population. Appendix B
  13. 13. For questions or additional informationplease contact your account representativeIf you are not a current client, please contact: In U.S.: Nicole.Sangari@npd.com 1-323-851-8800 In Europe: Alexander.Weber@npdgroup.com +49-911-8918-333 General: Jane.Zimmy@npd.com +1-516-625-2226Copyright 2011. The NPD Group, Inc. All Rights Reserved. This presentation is Proprietary and Confidential andmay not be disclosed in any manner, in whole or in part, to any third party without the express written consent of NPD.
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