WWF Intl Climate Witness Greenaccord November2009

by Claire Carlton on Jul 21, 2010

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Presentation given at Greenaccord Conference Italy November 2009 by Claire Carlton Manager of World Wide Fund for Nature Intl Climate Witness Programme

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Presentation given at Greenaccord Conference Italy November 2009 by Claire Carlton Manager of World Wide Fund for Nature Intl Climate Witness Programme

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WWF Intl Climate Witness Greenaccord November2009 — Presentation Transcript

Climate Witness in Action What is it and what can it offer you? Claire Carlton Manager Climate Witness Programme WWF International [email_address] www.panda.org/climatewitness

Content

Overview

Content

Examples

WWF’s Mission

WWF's mission is to stop the degradation of the planet's natural environment and to build a future in which humans live in harmony with nature

-> WWF is as much a ‘people organisation’ as a ‘nature organisation’

Vision

Goals

Provide a voice

Engage people to take action

Develop tools and resources

Underpinned by current science

From abstract to concrete

stories people can relate to

A panel of over 130 scientists volunteer to review the stories

connected to science

“ The Climate Witness programme is a wonderful step in the right direction, since only by understanding what’s happening on the ground will we be in a position to help people adapt and build their resilience to climate change” Dr Alton Byers, Mountain Institute “ People often recognise subtleties about what’s happening that scientists who are looking at the longer-range and larger-scale changes just don’t pick up. Yet these finer scale responses can be very important when thinking about impacts." Dr Mike MacCracken, US Climate Institute “ [Climate Witness] allows you to put a physical picture in people’s minds, rather than just a theoretical picture of what might happen. And I think that is a really important role to play.” Dr Guy Midgley, South African National Biodiversity Institute

People taking action

Climate Witness in Action is a tool to engage people around the world in sharing their stories about how climate change impacts them and what they are doing to take action towards solutions

We have great content

Using Social Networking

Video

Belize

Kenya

Uganda

Russia

Bulgaria

Australia

Nepal

Fiji

Germany

Japan

India

Norway

Switzerland

Spain

Italy

Mexico

Most video content on YouTube Broll material available Video content from around the world:

Images

A large collection of high quality images

Audio slideshows

Using audio slideshows is another way to create engaging online content

Audio slideshows

Miami Herald did something similar to illustrate a story they did on climate change impacts in Peru.

Case Studies of Communications Successes

Three Approaches to Education & Awareness

Public approach -> public engagement, education & awareness

Community approach -> resilience education

Policy approach -> raising awareness

WWF Italy

Encourage strong action by Italian Government at G8 Summit Japan, 2008

WWF partnered with largest agricultural farming association

Good media angle and 5 national TV news programmes broadcast CW story

WWF Japan

Climate change most important issue of G8 summit Japan 2008

Coincided with launch of scientific climate change report

Wide pick up of CW material by Japanese media during G8 Summit

WWF Central America

Facilitate development of adaptation strategies for Mesoamerican Reef

Work closely with communities in Belize, Guatemala, Mexico, & Honduras.

Produced 4 videos.

C Ws became climate change advocates.

Climate Witness

www.panda.org/climatewitness

WWF Intl Climate Witness Greenaccord November2009

by Claire Carlton on Jul 21, 2010

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WWF Intl Climate Witness Greenaccord November2009 — Presentation Transcript