Podcasting in 30 Minutes or Less

Podcasting In 30 Minutes or Less

What’s Going On
In 2005 Apple sold 14 million iPods in the 4 th quarter of 2005.
Knight Ridder Tribune Business News 1/19/2006
Apple has a 70% share of the MP3 player market
New York Post 7/25/2006

What’s Going On
Apple sold more than 8 million iPods in the 2 nd quarter, up 32 per cent from one year ago.
Financial Times 7/20/2006

What’s the Big Deal?
Time shifted communication
Personal
Repeatable
Subscription-based

Who’s Doing It?
The growth in popularity of podcasting has accelerated this year. Some 9.2 million U.S. web users - or 6.6 percent of the U.S. adult online population - have recently downloaded an audio podcast, and 4.0 percent, or 5.6 million people, have recently downloaded a video podcast, according to Nielsen//NetRatings.
PR Newswire 7/27/2006

Podcasting is…
New, but not a fad
A communication tool that empowers the user
Gives the institution a presence in a new space
Simple and relatively inexpensive

Podcasting in 30 Minutes or Less

by Louisville Presbyterian Theological Seminary on Nov 15, 2006

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