Podcasting In 30 Minutes or Less

What’s Going On In 2005 Apple sold 14 million iPods in the 4 th quarter of 2005. Knight Ridder Tribune Business News 1/19/2006 Apple has a 70% share of the MP3 player market New York Post 7/25/2006

In 2005 Apple sold 14 million iPods in the 4 th quarter of 2005.

Knight Ridder Tribune Business News 1/19/2006

Apple has a 70% share of the MP3 player market

New York Post 7/25/2006

What’s Going On Apple sold more than 8 million iPods in the 2 nd quarter, up 32 per cent from one year ago. Financial Times 7/20/2006

Apple sold more than 8 million iPods in the 2 nd quarter, up 32 per cent from one year ago.

Financial Times 7/20/2006

What’s the Big Deal? Time shifted communication Personal Repeatable Subscription-based

Time shifted communication

Personal

Repeatable

Subscription-based

Who’s Doing It? The growth in popularity of podcasting has accelerated this year. Some 9.2 million U.S. web users - or 6.6 percent of the U.S. adult online population - have recently downloaded an audio podcast, and 4.0 percent, or 5.6 million people, have recently downloaded a video podcast, according to Nielsen//NetRatings. PR Newswire 7/27/2006

The growth in popularity of podcasting has accelerated this year. Some 9.2 million U.S. web users - or 6.6 percent of the U.S. adult online population - have recently downloaded an audio podcast, and 4.0 percent, or 5.6 million people, have recently downloaded a video podcast, according to Nielsen//NetRatings.

PR Newswire 7/27/2006

Podcasting is… New, but not a fad A communication tool that empowers the user Gives the institution a presence in a new space Simple and relatively inexpensive

New, but not a fad

A communication tool that empowers the user

Gives the institution a presence in a new space

Simple and relatively inexpensive