Final Presentation

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Final Presentation

  1. 1. Public Relations Writing: The Real Deal Cinnamon Cameron
  2. 2. Public Relations Writing has been… <ul><li>A learning experience </li></ul><ul><li>A realization of available technology </li></ul><ul><li>A lesson in deadlines </li></ul><ul><li>And…. A little stressful at times! </li></ul>
  3. 3. #1: The ‘beloved’ AP Style <ul><li>Newspapers use it and now so do we! </li></ul><ul><li>A whole new ball game compared to traditional styles of writing </li></ul><ul><li>I was reminded how to use my trusty AP Style Book! </li></ul>
  4. 4. #2: Press Releases <ul><li>Format, format, format! </li></ul><ul><li>Content must be short and to the point </li></ul><ul><ul><li>Journalistic writing style (strength) </li></ul></ul>
  5. 5. #3: Tools on the Web <ul><li>New found knowledge about helpful websites </li></ul><ul><li>Helpful to my client </li></ul><ul><li>(Weakness) </li></ul>
  6. 6. #4: Connection to PRs <ul><li>Introduction to ways to contact PR professionals </li></ul><ul><ul><li>Networking </li></ul></ul><ul><li>Also a way to connect with other PR students! </li></ul>
  7. 7. #5: A little tough at times… <ul><li>Never a dull week! </li></ul><ul><li>Deadlines!! </li></ul><ul><li>Welcome to the ‘Real World’ </li></ul>
  8. 8. #6: Media Contact List <ul><li>“Its not about what you know; its about who you know!” </li></ul><ul><li>Need connections </li></ul><ul><li>Know your media </li></ul><ul><ul><li>Know which ones work best for particular audiences </li></ul></ul>
  9. 9. #7: Say Cheese! <ul><li>Importance of ‘good’ pictures </li></ul><ul><ul><li>Rule of Thirds </li></ul></ul><ul><ul><li>No ‘overly-posed’ pictures </li></ul></ul><ul><ul><li>Utilizing black and white, color, or partial color </li></ul></ul>
  10. 10. #8: Taking it to the radio <ul><li>Broadcast news releases </li></ul><ul><ul><li>Written in a different style than that of a press release </li></ul></ul><ul><ul><ul><li>More conversational </li></ul></ul></ul><ul><li>Personal weakness… </li></ul><ul><ul><li>Improving on it by researching the web and listening to news reported on radio </li></ul></ul>
  11. 11. #9: Flyers! <ul><li>A method to the madness! </li></ul><ul><li>More than just pictures and words on a page </li></ul><ul><ul><li>Proper formatting </li></ul></ul><ul><ul><li>“ White Space” </li></ul></ul><ul><ul><li>Too much color </li></ul></ul><ul><ul><li>Simplicity </li></ul></ul>
  12. 12. #10: Listening . . . <ul><li>How to listen . . . </li></ul>“ Listening Matters”

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