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There is a Hole in the Bucket
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There is a Hole in the Bucket

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People keep trying to stick me into a bucket, but we are all so diverse that it doesn't work. Marketers need to begin to realize this and think outside of the bucket.

People keep trying to stick me into a bucket, but we are all so diverse that it doesn't work. Marketers need to begin to realize this and think outside of the bucket.

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There is a Hole in the Bucket There is a Hole in the Bucket Presentation Transcript

  • THERE’S A HOLE IN THE BUCKET C.C. CHAPMAN Campfire Creative Director Inbound Marketing Summit Boston - October 2009
  • CHRIS BROGAN HATES ME
  • CREATIVE DIRECTOR - CAMPFIRE FOUNDER - DIGITAL DADS HOST - MANAGING THE GRAY & ACCIDENT HASH
  • BUCKETS ARE SIMPLE AND EASY NOT EVERYTHING FITS IN A BUCKET
  • CAMPAIGNS DO IT AGENCIES DO IT YOU DO IT I DO IT
  • CC.CHAPMAN@GMAIL.COM @CC_CHAPMAN CAMPFIRENYC.COM CC-CHAPMAN.COM