Given at the MarketingProfs Digital Marketing Mixer in Phoenix Arizona on October 23, 2008 by C.C. Chapman

1. Making Media as Marketing
C.C. Chapman – The Advance Guard
MarketingProfs Digital Marketing Mixer October 23, 2008

3. WHO WOULD WANT MORE CHANNELS?

4. I WANT MY MTV

5. THE AUDIENCE !
HAS CHANGED!

6. THAT WAS THEN

7. THIS IS NOW

8. WHERE,WHEN !
AND HOW !
WE WATCH HAS
CHANGED!

9. WE WATCH HERE

10. BUT WE ALSO WATCH HERE

11. THE POWERFUL !
CABLE HAS
CHANGED!

12. FROM THIS

13. TO THIS

14. I’M IN THE!
________
BUSINESS. WHY
SHOULD I CARE!
ABOUT VIDEO?!

15. BECAUSE
WE’VE ALWAYS
LOVED VISUALS

16. I KNOW WHAT!
THIS MEANS!

17. WE NEED A
VIRAL VIDEO!!

18. NO YOU DON’T!!

19. YOU NEED!
EFFECTIVE AND
ENTERTAINING !
CONTENT!

21. • April 26, 2002 Premiere
• 11 million views (4 months)
• 2 million sign ups (4 months)
• Sales up 12% from year before
• 100 million total views (4 years)

22. BUT, C.C. VIDEO
COSTS TOO MUCH!

23. IT DOESN’T HAVE TO

24. FORGET VIRAL!
FOCUS ON RESULTS!

25. MEET TEDDY

28. SOME FINAL TIPS!

29. FIND THE PERFECT LENGTH

30. WORK WITH PEOPLE ALREADY DOING IT

31. HYPER SYNDICATE YOUR CONTENT

32. INVOLVE THE AUDIENCE

33. MEASURE RESULTS

34. DON’T BE SCARED TO EXPERIMENT

35. CC@TheAdvanceGuard.com
CC-Chapman.com
ManagingTheGray.com
@CC_Chapman