• Save
Making Media As Marketing
Upcoming SlideShare
Loading in...5
×
 

Making Media As Marketing

on

  • 2,606 views

Given at the MarketingProfs Digital Marketing Mixer in Phoenix Arizona on October 23, 2008 by C.C. Chapman

Given at the MarketingProfs Digital Marketing Mixer in Phoenix Arizona on October 23, 2008 by C.C. Chapman

Statistics

Views

Total Views
2,606
Views on SlideShare
2,552
Embed Views
54

Actions

Likes
6
Downloads
0
Comments
0

5 Embeds 54

http://www.cc-chapman.com 49
http://www.linkedin.com 2
http://blog.gonewmarketing.com 1
http://cc-chapman.com 1
http://www.slideshare.net 1

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Making Media As Marketing Making Media As Marketing Presentation Transcript

  • Making Media as Marketing C.C. Chapman – The Advance Guard MarketingProfs Digital Marketing Mixer October 23, 2008
  • WHO WOULD WANT MORE CHANNELS?
  • I WANT MY MTV
  • THE AUDIENCE ! HAS CHANGED!
  • THAT WAS THEN
  • THIS IS NOW
  • WHERE,WHEN ! AND HOW ! WE WATCH HAS CHANGED!
  • WE WATCH HERE
  • BUT WE ALSO WATCH HERE
  • THE POWERFUL ! CABLE HAS CHANGED!
  • FROM THIS
  • TO THIS
  • I’M IN THE! ________ BUSINESS. WHY SHOULD I CARE! ABOUT VIDEO?!
  • BECAUSE WE’VE ALWAYS LOVED VISUALS
  • I KNOW WHAT! THIS MEANS!
  • WE NEED A VIRAL VIDEO!!
  • NO YOU DON’T!!
  • YOU NEED! EFFECTIVE AND ENTERTAINING ! CONTENT!
  • •  April 26, 2002 Premiere •  11 million views (4 months) •  2 million sign ups (4 months) •  Sales up 12% from year before •  100 million total views (4 years)
  • BUT, C.C. VIDEO COSTS TOO MUCH!
  • IT DOESN’T HAVE TO
  • FORGET VIRAL! FOCUS ON RESULTS!
  • MEET TEDDY
  • SOME FINAL TIPS!
  • FIND THE PERFECT LENGTH
  • WORK WITH PEOPLE ALREADY DOING IT
  • HYPER SYNDICATE YOUR CONTENT
  • INVOLVE THE AUDIENCE
  • MEASURE RESULTS
  • DON’T BE SCARED TO EXPERIMENT
  • CC@TheAdvanceGuard.com CC-Chapman.com ManagingTheGray.com @CC_Chapman