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Social Business and ROI


A few slides on Social Business and ROI, some use case examples, and finally a kick in the _ _ _ for Leaders to start experimenting, if they truly would like to understand ROI. …

A few slides on Social Business and ROI, some use case examples, and finally a kick in the _ _ _ for Leaders to start experimenting, if they truly would like to understand ROI.

Presented at Grundfos, Bjerringbro, Denmark, on March 26th, 2013.

Please reach out to me if any questions, comments, etc. at

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  • 1. Social Business and ROIChristian Carlsson | Lead Consultant | Global Working CulturePresented at Grundfos, Bjerringbro, March 26th, 2013
  • 2. Social Business and ROI: start with the Person ROIThe success starts with having the engagement of people. And the drivers for engagement is very personal. Understandingthis, must be the bottom-up approach in understanding the over all ROI of a Social Business investment. Example model for determining the SocBiz objectives linked WHAT WE ROI to Business and Organization Objectives for calculating ROI. GIVE (WORTH) (INVESTMENT ) Business • Improve financial Objective performance BENEFIT COST S • Improve sales Organization by winning Objective competitive accounts PERSON WHAT WE • Create aWHAT I GIVE? GET Social Business 360 PersonalWHAT I GET? (RETURN) model Traditional ROI Objective degree objective MY ”ROI”? Additional “Social” ROI’s client view Source: Adopted from Resource Management Systems, Inc. (2002) Source: Adopted from Altimeter Group (2012)
  • 3. Social Business Use Cases (examples) Source: R Wang & Insider Associates, LLC (2011)
  • 4. Collaboration “E-mail is where knowledge goes to die” Source: Bill French (1999)
  • 5. Collaboration
  • 6. On Boarding
  • 7. On Boarding
  • 8. Ideation
  • 9. Ideation
  • 10. Experts
  • 11. ExpertsIndividuals drive trust & credibility Source: Nielsen Global Trust in Advertising Survey, Q3 2011 Source: Edelman Trust Barometer 2013
  • 12. Experts Traditional digital Experts digital marketing tactics engagements Reach and amplification Conversion rate 4% 12% Call to action 16% 44% Lead Source: IBM (2012)
  • 13. Listening and Engaging “Water Sustainability” Source: Unknown
  • 14. Listening and EngagingSource, image: Pixabay Source, tweets: IBM(2009)
  • 15. What you need to succeedPeople Leadershi p Culture Behavior Technology
  • 16. Leadership Leadership Adoption in the• Triangle, my experience organization• Perhaps with rag status? Yellow, Red, Green “48% of organizations• Quote from IBM study and MIT indicate that they have C-level; Executives support from C- Middle Mgmnt Suite, only 22% believed that managers are prepared to incorporate social Grass root business into their daily practices.” IBM (2012)
  • 17. Books aregood…
  • 18. Books are but doing is better!good… Source:
  • 19. +45-21 54 17 71 ccarlsson@grundfos.comSource: