IBM and Reverse Mentoring, presentation for Odense Kommun, May 10th 2010

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How we use Reverse Mentoring in IBM.

How we use Reverse Mentoring in IBM.

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  • 1. Reverse Mentoring – Leaders on a Smart Planet Reverse Mentoring for Business Leaders and Executives Leaders on a Smart Planet Christian Carlsson Digital Marketing Strategist Social Software Evangelist 1
  • 2. Reverse Mentoring – Leaders on a Smart Planet Introduction + Reverse Mentoring 2
  • 3. Reverse Mentoring – Leaders on a Smart Planet About Reverse Mentoring ”Based on old paradigm mentoring where a more senior person (in terms of age, position or experience) mentors a junior, reverse mentoring places the more junior person as the mentor. Usually used when executives need to understand operations or technology that can be shared by shop floor, front-line or tech-savvy employees. The key to success in reverse mentoring is the ability to create and maintain an attitude of openness to the experience and dissolve the barriers of status, power and position. Source: Ann Rolfe, Mentoring Works, http://mentoring-works.com/reverse_mentoring.html ”Alan Webber, co-founder of Fast Company describes reverse mentoring: "It’s a situation where the ‘old fogies’ in an organization realize that by the time you’re in your forties and fifties, you’re not in touch with the future the same way the young twenty-something’s. They come with fresh eyes, open minds, and instant links to the technology of our future". Jack Welch, Chairman of GE, has ordered his top 600 managers to reach down into their ranks for Internet junkies and become their students.” Source: Matt M. Starcevich, Ph.D. http://www.coachingandmentoring.com ”Reverse mentoring relationships are developed to gain technical expertise and a different perspective.” 3
  • 4. Reverse Mentoring – Leaders on a Smart Planet Why for the mentee? 4
  • 5. Reverse Mentoring – Leaders on a Smart Planet True, executives use the web, but speed of change is quicker than fast! 5
  • 6. Reverse Mentoring – Leaders on a Smart Planet Office Traditionalists vs. Generation Collaborative 6
  • 7. Reverse Mentoring – Leaders on a Smart Planet Bombarded in media… Source: http://www.dr.dk/Nyheder/Politik/2010/05/08/222907.htm 7
  • 8. Reverse Mentoring – Leaders on a Smart Planet Global competition…. Source: http://registrarism.files.wordpress.com/2009/06/globe-europe.jpg 8
  • 9. Reverse Mentoring – Leaders on a Smart Planet Personal Branding Source: Jane Scandurra, April, 2010 “Putting your strengths and personal branding to work in a socially connected world” 9
  • 10. Reverse Mentoring – Leaders on a Smart Planet Why for the mentor? 10
  • 11. Reverse Mentoring – Leaders on a Smart Planet Personal Branding Source: Jane Scandurra, April, 2010 “Putting your strengths and personal branding to work in a socially connected world” 11
  • 12. Learn to formulate business value “The connections in social media is like ‘dark matter’ in the universe – we know it’s out there but we can’t quite see it all yet” Source: Rob Key, Converseon 12
  • 13. Reverse Mentoring in IBM 13
  • 14. Reverse Mentoring – Leaders on a Smart Planet Challenge Is this private or How do I How can I more business? select my effectively help How about information change the way we LinkedIn? I get so sources? work in IBM? many requests all the time! Is Facebook How do I really for communicate me? Why are we not better at effectively with using technology in a How can I keep up my team? business setting? with all new technologies? Should I use Lotus Should I? Must I? Connections, If so, what? Cattail, Wiki, or....? The business leader, executive The front-line, tech savvy employee Recognizes the needs to be in touch with ‘new’ ways of Passionate front-line or tech working and using savvy employees who daily technology in a business uses technology (like social setting. software) in a private and business setting. 14
  • 15. Reverse Mentoring – Leaders on a Smart Planet To be addressed by Reversed Mentoring Information is exploding and it is in silos How can we take advantage of the wealth of information available real-time from a multitude of sources to make more intelligent choices? Everything is moving faster How does one keep up with the development of technology, and its usage in business? How do we make our organizations and systems just as dynamic as today's business climate? 15
  • 16. Reverse Mentoring – Leaders on a Smart Planet Proposed process, high level Mentees and Mentor pairing Reversed Mentoring Agreement Scheduling of monthly meetings (or more often if agreed) Mentoring meetings take place. To do’s, discussion topics, follow-up, etc. are collected and worked on using Lotus Connections Activities (taking our own medicine). Between each meeting the mentee should then try out or use the discussed tools or concepts. Evaluate progress based on Agreement. 16
  • 17. Reverse Mentoring – Leaders on a Smart Planet Hints and Tips 17
  • 18. Reverse Mentoring – Leaders on a Smart Planet 1. Read up on Mentoring 18
  • 19. Reverse Mentoring – Leaders on a Smart Planet 1. Read up on Mentoring 2. Have a Contract 19
  • 20. Reverse Mentoring – Leaders on a Smart Planet Reverse Mentoring Agreement Mentoring Agreement Roles and Responsibilities The following agreement outlines the mentoring partnership between The primary role of the mentor is to inspire and coach the mentee. Also ____________________ (mentee) and __________________ (mentor) practical advise on how to get started with new tools are expected. The primary role of the mentee is to execute actions as agreed on This agreement will begin ______________. Estimated completion meetings and documented in the action plan. date______________. Measuring Success General Objectives Success will be measured by the following: This mentor/mentee relationship falls into the Expert/Skills transfer • Mentor/mentee has created and published an article regarding the category, and we call it "Leaders on a Smart Planet". The objective is to mentor relationship and outcome on w3 in _____. leverage of the mentors insight into internet technologies and modern • Mentee has a clear plan for how to evaluate and embrace future new communication, networking, marketing/sales tools, etc. The objective for technologies. the mentee, a business leader, is to quickly get skills and practice in using • Mentor has at least one more Executive Manager as mentee by the new technologies and tools and taking these into use. Questions to be end of ____. addressed are Meetings Information is exploding and it is in silos - how can we take advantage of The mentee will schedule regular meetings (monthly) the wealth of information available real-time from a multitude of sources to make more intelligent choices? Relationship The relationship must be build on openness and trust. The relationship Everything is moving faster - how do we make our organizations and can be stopped at anytime by both parties by stating the reason for this. systems just as dynamic as today's business climate? It will be a mutual benefit for the mentor and the mentee to get a better The relationship will be determined as "off track" if i.e. understanding of how new innovations can be used effectively in a • Mentee/mentor does not execute agreed actions business environment. • Mentee neglect to book next meetings or cancels booked meetings without a reschedule Skills Objectives • Mentor/mentee finds outcome of the meetings unsatisfactory Mentee skills to be developed: • Use of Web 2.0 tools - understand feasibility, benefits and risks • Use IBM internal productivity tools- understand feasibility, benefits and risks • Establish a working habit, where new tools and developments are quickly evaluated and taken into use, if relevant. Source: Professionally prepared and kindly provided • Build and manage personal network by Kirsten Thygesen, 2008 • Act as role model/pilot for other leaders 20
  • 21. Reverse Mentoring – Leaders on a Smart Planet 1. Read up on Mentoring 2. Have a Contract 3. Focus on their challenges 21
  • 22. Reverse Mentoring – Leaders on a Smart Planet Focus on business challenges, something they can relate to and find valuable; research 22
  • 23. Reverse Mentoring – Leaders on a Smart Planet 1. Read up on Mentoring 2. Have a Contract 3. Focus on their challenges 4. Experiment 23
  • 24. Reverse Mentoring – Leaders on a Smart Planet It is very personal Source: FredCavazza.net from http://www.flickr.com/photos/fredcavazza/3428921418/ 24
  • 25. Reverse Mentoring – Leaders on a Smart Planet 1. Read up on Mentoring 2. Have a Contract 3. Focus on their challenges 4. Experiment 5. Use what you teach 25
  • 26. Reverse Mentoring – Leaders on a Smart Planet Use what you teach in between meetings 26
  • 27. Reverse Mentoring – Leaders on a Smart Planet 1. Read up on Mentoring 2. Have a Contract 3. Focus on their challenges 4. Experiment 5. Use what you teach 6. Use all free stuff 27
  • 28. Reverse Mentoring – Leaders on a Smart Planet Use all free, good stuff! Source: http://www.slideshare.net/juntajoe/twitter-basics-for-business 28
  • 29. Reverse Mentoring – Leaders on a Smart Planet 1. Read up on Mentoring 2. Have a Contract 3. Focus on their challenges 4. Experiment 5. Use what you teach 6. Use all free stuff 7. Track progress 29
  • 30. Reverse Mentoring – Leaders on a Smart Planet Track progress 30
  • 31. Reverse Mentoring – Leaders on a Smart Planet 1. Read up on Mentoring 2. Have a Contract 3. Focus on their challenges 4. Experiment 5. Use what you teach 6. Use all free stuff 7. Track progress 8. Mentor or Consultant? 31
  • 32. Reverse Mentoring – Leaders on a Smart Planet Mentor or Consultant? 32
  • 33. Reverse Mentoring – Leaders on a Smart Planet contact | christian.carlsson@dk.ibm.com www.linkedin.com/in/christiancarlsson 33
  • 34. Reverse Mentoring – Leaders on a Smart Planet Back-up, appendices 34
  • 35. Reverse Mentoring – Leaders on a Smart Planet IBM social computing guidelines In the spring of 2005, IBMers used a wiki to create a set of guidelines for all IBMers who wanted to blog. These guidelines aimed to provide helpful, practical advice—and also to protect both IBM bloggers and IBM itself, as the company sought to embrace the blogosphere. Since then, many new forms of social media have emerged. So we turned to IBMers again to re-examine our guidelines and determine what needed to be modified. The effort has broadened the scope of the existing guidelines to include all forms of social computing. Below are the current and official "IBM Social Computing Guidelines," which continue to evolve as new technologies and social networking tools become available. http://www.ibm.com/blogs/zz/en/guidelines.html 35
  • 36. Reverse Mentoring – Leaders on a Smart Planet Internet Survey Results: A larger number of executives responding to the survey could change this conclusion. It is interesting to The advice they would give the younger mentor: twenty-eight percent said both What is Unique about speculate why so few executives responded to the survey, since this is the target population. Are they not "patience" and "being open to your partner". The advice they would give the older partner: Reverse Mentoring, engaged in reverse mentoring relationships; don’t have time to complete surveys; or, don’t surf the internet? forty-one percent said "have an open mind and attitude". Thirty-three percents said "listen Survey Results What is the purpose of a reverse mentoring and learn". relationship? Summary Matt M. Starcevich, Ph.D. (2001) Forty-one percent selected "To gain technical expertise" Reverse mentoring relationships are developed to gain and 25% selected "To gain a younger perspective". This technical expertise and a different perspective. They are supports the notion of capitalizing on the technical not a younger to older person thing for this group it was knowledge base and younger perspective of the mentor. more a peer-to-peer relationship where both people An intense relationship is indicated by fifty-two percent have a lot to teach and lot to learn. In line with our Alan Webber, co-founder of Fast Company describes stating they met once a week with an additional forty- earlier survey, planning and management of the reverse mentoring: "It’s a situation where the ‘old fogies’ one percent meeting once a month. Although twenty- relationship are critical. A commitment of time, having a in an organization realize that by the time you’re in your five percent expect the relationship to last 1-5 months game plan/goal and rules of engagement as well as forties and fifties, you’re not in touch with the future the and twenty-percent expect it to last longer than a year. listening, being open minded and patient seem to be same way the young twenty-something’s. They come central ingredients for any mentoring relationship not with fresh eyes, open minds, and instant links to the What is the satisfaction level with the reverse just a reverse relationship. These results indicate that technology of our future". Jack Welch, Chairman of GE, mentoring relationship? there is nothing unique about reverse mentoring. These has ordered his top 600 managers to reach down into There were two groups of people, twenty percent said same challenges need to be managed in any mentoring their ranks for Internet junkies and become their they were "very dissatisfied" and sixty-eight percent said relationship. The operative word is mentoring. students. What if anything is unique about a reverse they were either "satisfied" or "very satisfied". Did how mentoring relationships? Fifty-nine people responded to the reverse mentoring relationship occur affect their (http://coachingandmentoring.com/mentsurvey.htm) an on-line survey during the first quarter of 2001. Thirty- satisfaction? No, although fifty-two percent were seven were mentors (the person doing the mentoring) assigned while forty-eight percent sought out either the About the Author and twenty-two were partners (the person being mentor or partner—being assigned or freely choosing a Matt M. Starcevich, Ph.D. CEO, Center for Coaching & mentored). They were from such diverse organizations mentor or partner did not make a difference in the Mentoring has over twenty years experience in training as Government, Consulting, and Financial Services. satisfaction level of the respondents. and organization development, as an internal change Only 9% were Executives while 40% were Middle agent and external consultant. For comments or Managers, 25% First Level Managers and 26% What would make the reverse mentoring additional information email Matt from the selection Individual Contributors. The results are based on the relationship more satisfying? below. limitation that this was a voluntary survey, with no Fifty-three percent-said "a clear game plan" while attempt to obtain a representative sample. Although we twenty-two percent felt "clear rules of engagement". did not control for gender or racial differences no Clarity on what we will accomplish, our commitment, respondents chose as the biggest challenge in making a how we will go about it and how we will relate to one reverse mentoring relationship productive, "getting over another emerge as clear indicators of a satisfying our gender differences" and only one chose "getting mentoring relationships. This conclusion is supported by over our racial differences". Subsequent inquires from answers to other questions in the survey: journalists about the survey results suggests that there Thirty-three percent felt "finding time to meet", may be some challenges in these areas and worthy of twenty-eight percent "opening up and further study. considering different ideas/perspectives" and Is it a young to old thing? twenty-five percent "listening without forming http://www.coachingan judgments" were the biggest challenges in No, fifty percent of both the mentors and partners were 26-35 years of age with none over age 55. For this making the reverse mentoring relationship productive. dmentoring.com/revers group reverse mentoring appears to be a peer-to-peer relationship not one for the ‘old fogies’. If they could start anew, fifty-two percent stated that "having a game plan and goal" ementoringresults.htm would be what they would do differently to improve the reverse mentoring relationship. 36