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Become a Social Business, use your second most valuable resource

Become a Social Business, use your second most valuable resource



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    Become a Social Business, use your second most valuable resource Become a Social Business, use your second most valuable resource Presentation Transcript

    • #becomesocial @chris_carlsson Become a Social Business: Use your second most valuable resources Christian Carlsson | Digital Leader, IBM | Social Business PractitionerSource: Christian Carlsson (2012)
    • #becomesocial @chris_carlsson A first person perspective Trends in a marketing perspective:  Commercial messages soaring  People critically plan, select and deselect media consumption  Relationship Marketing and Personal Connectivity grows more important  Work and private life converges – “ease” is contagious  Decision processes increasingly driven by Social Media09:20
    • #becomesocial @chris_carlsson Professional me Sharing is caring, and caring is the most effective way for building ANY type of relationship #becomesocial #socbizSource: IBM
    • #becomesocial @chris_carlsson Private meSource: http://3.bp.blogspot.com/-fHokwdRDLR0/T0RqScDYyAI/AAAAAAAAJvs/CFo0cJeZ04Y/s1600/MS_SC_05.jpg
    • #becomesocial @chris_carlsson People Technology Culture Change Behavior LeadershipSource: http://4.bp.blogspot.com/-_-UzpGnCmCI/TqSyP9IxCyI/AAAAAAAAAS0/cabykwyFtLc/s1600/DSC_0142+copy.jpg
    • #becomesocial @chris_carlsson Key characteristics of a Social Business Engaging Transparent Nimble deeply connecting removing boundaries to speeding up people, including information, experts business with customers, and assets, helping information employees, and people align every and insight to partners, to be action to drive business anticipate and involved in results. address productive, evolving efficient ways. opportunities.Source: IBM (2011)
    • #becomesocial @chris_carlsson Engaging Transparent NimbleSource: Thanks to Jacob Bøtter for an excellent Social Business example; www.threadless.com (2012)
    • #becomesocial @chris_carlsson E-mail is where knowledge goes to die... #becomesocial #socbizSource: Bill French (1999)
    • #becomesocial @chris_carlsson Knowledge transferSource: Illustration, Christian Carlsson (2012)
    • #becomesocial @chris_carlsson Classic: Please update the spreadsheet...Source: Illustration, Christian Carlsson (2012)
    • #becomesocial @chris_carlsson ExpertsSource: Illustration, Christian Carlsson (2012)
    • #becomesocial @chris_carlssonTrust and Credibility in Spokespeople
    • #becomesocial @chris_carlssonWhy and howYour customers don’t listen to marketing gibberishanymore than you do.Don’t have 1 person do 100%.Have 100 people do 1%.Use your second most valuable resource.
    • #becomesocial @chris_carlssonEvery employee can be an expert at something  Distributing or publishing content on social channels  Connecting experts and building relationships  Leading expert communities  Providing thought leadership on a particular topics
    • #becomesocial @chris_carlssonExpert point of views /smarterplanet Mobile app Sponsored media
    • #becomesocial @chris_carlssonChallenges Finding the right balance between Corporate Presence vs. Personal Presence Personal Presence can “run off” And if so, who owns the network? Lack of Executive Leadership
    • #becomesocial @chris_carlsson Come on people… it is 5 minutes past 2012! #becomesocial #socbizSource: Image, http://www.leatherbeaten.com/whip_cat.jpg
    • #becomesocial @chris_carlsson twitter.com/chris_carlsson linkedin.com/in/christiancarlsson christian.carlsson@dk.ibm.com +45-28 80 45 53Source: http://www.flickr.com/photos/joe_relic37/5908678673/sizes/o/in/photostream/