Creative Commons licensing: application, search and attribution (2013)


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"Creative Commons licensing: application, search and attribution", presented by Professor Anne Fitzgerald at the Museums Australia National Conference, Canberra, Australia, 17 May 2013

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  • CC BY 3.0 Au Legal Code: 4B Attribution and Notice Requirementsa. When You Distribute or publicly perform the Work or any Derivative Work or Collection You must keep intact all copyright notices for the Work.b. When You Distribute or publicly perform the Work or any Derivative Work or Collection You must provide, in a manner reasonable to the medium or means You are using: i. the name or pseudonym (if provided) of the Original Author and/or of any other party (such as a sponsor institute, publishing entity or journal) that the Original Author or Licensor has requested be attributed (such as in the copyright notice or terms of use). In this clause 4B these parties are referred to as "Attribution Parties";ii. the title of the Work (if provided); andiii. to the extent reasonably practicable, any Uniform Resource Identifier (such as a web link) that the Licensor specifies should be associated with the Work that refers to the copyright notice or licensing information for the Work.c. For any Derivative Work You Distribute or publicly perform, You must take reasonable steps to clearly identify that changes were made to the Work. For example, a translation could be marked "The original work was translated from English to Spanish".
  • Online -Concise attribution
  • Print/offline document – links in full
  • Vast pool of CC licensed material available
  • Licences and conditions are machine-readable and searchable More and more innovative search tools emerging
  • Aimed at aspiring and professional photographers
  • Searches across 10 million of the most “interesting” CC licensed images on FlickrCheck the particular licence
  • Clip art: ‘Warning Notification’ byeastshores <>
  • Free to use available on the web no transactions fees
  • More at
  • See Kay Kremerskothen, ‘6,000,000,000’, Flickr Blog, 4 August 2011, available at See Kay Kremerskothen, ‘200 million Creative Commons photos and counting!’, Flickr Blog, 5 October 2011, available at
  • Best Young Entrant (15 and under)
  • 1 - Link to the licence There is no link to the CC BY-NC-SA licence. Providing a direct link to, for e.g., means that the licence terms are just one click away. I note that this comment would also apply to your social media policy at - your reference to the CC BY-NC-SA 3.0 unported licence does not have a link to the licence. I would also note that the Australian version of the licence, as opposed to the unported licence, would be more suitable for an Australian department or agency as it is drafted in accordance with Australian law. 2 - Ability to Download and Visual only licensed under CC It appears from your licensing statement that only the visual aspects of the video are CC licensed. The video, however, appears to be on YouTube only. The YouTube platform does not readily allow downloads, which makes it difficult for someone who wishes to use the visual aspects of the video in accordance with the licence. Perhaps you could provide a download link to the video (minus the audio) and license this file under CC.
  • For more see
  • Creative Commons licensing: application, search and attribution (2013)

    1. 1. Professor Anne FitzgeraldQueensland University of TechnologyCreative Commons AustraliaMuseums Australia National ConferenceNational Museum of AustraliaCanberra17 May 2013
    2. 2. How to…(1) Use CC licensed content:a) Find CC licensed contentb) Attribute CC licensed content(2) Apply a CC licence to your content(3) Practical examples
    3. 3. Attribution (BY) Copyright notice - Keep notices that refer to theLicence or Disclaimers Name of author and other Attribution parties Source and Title of the work Licence URL/hyperlink In a Derivative Work, identify the changes made to theoriginal No suggestion of endorsement “In a manner reasonable to the medium you are using”
    4. 4. Attribution1. Title of Work (if provided)2. Creator’s Name or Other AttributionParties3. Source of Work (URL/hyperlink)4. Copyright Notice, Licence(URL/hyperlink)5. Changes to the source work (if any)
    5. 5. AttributionWhoWhatWhere
    6. 6. AttributionWho is the author/creator?What CC licence is it availableunder? What is the name of the work? What changes have been made?Where can you find it?
    7. 7. Attribution• “In a manner reasonable to the medium youare using” If you were the copyright owner, how would you wishto be attributed?
    8. 8.
    9. 9.’sname/pseudonym(nickname)Licence + URLSource URL
    10. 10.
    11. 11. Event flyer
    12. 12. Attribution Image: crop of SparkFun by Jared Tarbell<> available under Creative CommonsAttribution (CC BY) 2.0 Generic licence<>.
    13. 13. *Who+ Creator’s name Image: crop of SparkFun by Jared Tarbell<> available under Creative CommonsAttribution (CC BY) 2.0 Generic licence<>.
    14. 14. [What] Licence + URL Image: crop of SparkFun by Jared Tarbell<> available under Creative CommonsAttribution (CC BY) 2.0 Generic licence<>.
    15. 15. [What] Title Image: crop of SparkFun by Jared Tarbell<> available under Creative CommonsAttribution (CC BY) 2.0 Generic licence<>.
    16. 16. [What] Changes Image: crop of SparkFun by Jared Tarbell<> available under Creative CommonsAttribution (CC BY) 2.0 Generic licence<>.
    17. 17. [Where] Source of work (URL) Image: crop of SparkFun by Jared Tarbell<> available under Creative CommonsAttribution (CC BY) 2.0 Generic licence<>.
    18. 18. Licence + URLWhat titleWho’s the licensorWhere to find
    19. 19. What Licence + URLWhat titleWho’s the licensorWhere to find
    20. 20. Creative Commons, The Power of Open, available at, licensed under CCBY, CC licensed material
    21. 21. 4.5 million YouTube videos licensedunder CC BY
    22. 22. million of 8 billion photoslicensed under CC
    23. 23. Generic 2.0 ‘Self-conscious robot’ by NASARobonaut (Kris Kehe),
    24. 24. Photos Flickr Browse Advanced search 500px Idée Inc. Multicolr Search Lab 2.0 ‘Everyone needs a getaway’ by kennymatic (Kenny Louie),
    25. 25.
    26. 26.
    27. 27. 500 px
    28. 28.
    29. 29.
    30. 30.
    31. 31.
    32. 32. Music SoundCloud Browse: Search: Free Sound Archive Opsound ccMixter Magnatune Jamendo 2.0 ‘Elvis!’ by Kevin Dooley,
    33. 33. Soundcloud - select ‘Show advanced search options’
    34. 34.  Vimeo YouTube 2.0 ‘Afghan Air Force and Afghan National Army Combine Combat Training Exercises’ by isafmedia ,
    35. 35.
    36. 36.
    37. 37.  Always check the usage rights Do not assume that the search filters are perfect
    38. 38. a. CC licence selectorb. Software licence injectorsc. Platform upload settings
    39. 39. Generic 2.0 ‘The Best Things in Life Are…’ by LASZLO ILYES,
    40. 40. SimpleCheryl Foong
    41. 41. More information© 2012 Cheryl Foong. This work is licensed under a CreativeCommons Attribution-NonCommercial 3.0 Australia License.
    42. 42. Even more information© 2012 Cheryl Foong, licensed under a Creative Commons Attribution Non-Commercial3.0 Australia licence. may use this photo for non-commercial purposes only. For further permissionscontact Cheryl at attribute this photo as “© 2012 Cheryl Foong, licensed under CC BY NC”
    43. 43. Website copyright policies/licensing statements Unless otherwise specified … Except for third party material … … content on this website is licensed under a CreativeCommons Attribution 3.0 Australia licence. Content that does not originate from Joe Bloggs doesnot fall within the scope of this licence. Best practice – CC badge on each individual item
    44. 44. CC Licence Selector
    45. 45.
    46. 46.
    47. 47. Generic 2.0 ‘Betamax’ by Steve Jurvetson,
    48. 48.
    49. 49. Wordpress example
    50. 50. Software licence injector
    51. 51.
    52. 52. ABS
    53. 53. Social Media Platform settings
    54. 54. And many more…QUT ePrints
    55. 55.
    56. 56.
    57. 57. • licensor• licensee / user• facilitating CC use
    58. 58. Generic 2.0 Andy in the VAB by adactio,
    59. 59. CC BY SAMost of Wikipedias text and many of its images are dual-licensed under the Creative Commons Attribution-Sharealike 3.0 Unported License (CC-BY-SA) and the GNUFree Documentation License (GFDL)The small print:“ Text is available under the Creative CommonsAttribution-Share Alike License; additional termsmay apply. See Terms of Use for details ....”Information for text contributors to WikimediaprojectsTo grow the commons of free knowledge and freeculture, all users contributing to Wikimedia projects arerequired to grant broad permissions to the general publicto re-distribute and re-use their contributions freely, aslong as the use is attributed and the same freedom to re-use and re-distribute applies to any derivative works.Therefore, for any text you hold the copyrightto, by submitting it, you agree to license it underthe Creative Commons Attribution-ShareAlike3.0 Unported License. For compatibility reasons, youare also required to license it under the GNU FreeDocumentation License. Re-users can choose the license(s)they wish to comply with. Please note that these licensesdo allow commercial uses of yourcontributions, as long as such uses are compliantwith the terms.As an author, you agree to be attributed in any of thefollowing fashions: a) through a hyperlink (where possible)or URL to the article or articles you contributed to, b)through a hyperlink (where possible) or URL to analternative, stable online copy which is freelyaccessible, which conforms with the license, and whichprovides credit to the authors in a manner equivalent tothe credit given on this website, or c) through a list of allauthors. (Any list of authors may be filtered to exclude verysmall or irrelevant contributions.)
    60. 60.
    61. 61.
    62. 62.
    63. 63.
    64. 64. Queensland GovernmentData - links to OpenKnowledge Definition (just a definition – not alicence) - have toscroll down to footer “copyright” page to find CCinformation Compare:
    65. 65. 500px
    66. 66. Attribution (BY)
    67. 67. CC is a tool Standardised Copyright license Free to use Now you know how to use it!
    68. 68. • More examples of how CC is being used:•• Other resources (fact sheets etc.):• On business models, see further Cheryl Foong, “Sharing withCreative Commons: a business model for content creators” (2010)Platform: Journal of Media and Communication 64, available at• My publications are available at,_Cheryl.html)
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