CC in the Creative Sectors, Emerging Business Models, and How to use CC - Application, Search and Attribution
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CC in the Creative Sectors, Emerging Business Models, and How to use CC - Application, Search and Attribution

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"Creative Commons in the Creative Sectors, Emerging Business Models, and How to Use CC licences" presented by Cheryl Foong as seminar 2 of 4 in the Creative Commons and the Digital Economy series, ...

"Creative Commons in the Creative Sectors, Emerging Business Models, and How to Use CC licences" presented by Cheryl Foong as seminar 2 of 4 in the Creative Commons and the Digital Economy series, 2012. For full details see event page at http://creativecommons.org.au/events/digitaleconomy

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  • CC BY 3.0 Au Legal Code: 4B Attribution and Notice Requirementsa. When You Distribute or publicly perform the Work or any Derivative Work or Collection You must keep intact all copyright notices for the Work.b. When You Distribute or publicly perform the Work or any Derivative Work or Collection You must provide, in a manner reasonable to the medium or means You are using: i. the name or pseudonym (if provided) of the Original Author and/or of any other party (such as a sponsor institute, publishing entity or journal) that the Original Author or Licensor has requested be attributed (such as in the copyright notice or terms of use). In this clause 4B these parties are referred to as "Attribution Parties";ii. the title of the Work (if provided); andiii. to the extent reasonably practicable, any Uniform Resource Identifier (such as a web link) that the Licensor specifies should be associated with the Work that refers to the copyright notice or licensing information for the Work.c. For any Derivative Work You Distribute or publicly perform, You must take reasonable steps to clearly identify that changes were made to the Work. For example, a translation could be marked "The original work was translated from English to Spanish".
  • Online -Concise attribution
  • http://www.flickr.com/photos/35468148654@N01/509789392
  • Print/offline document – links in full
  • Vast pool of CC licensed material available
  • http://www.flickr.com/creativecommons/
  • Licences and conditions are machine-readable and searchable More and more innovative search tools emerging
  • http://labs.ideeinc.com/multicolr/
  • Searches across 10 million of the most “interesting” CC licensed images on FlickrCheck the particular licence
  • http://www.flickr.com/photos/12836528@N00/4464019859
  • Clip art: ‘Warning Notification’ byeastshores
  • http://www.microsoft.com/en-us/download/details.aspx?id=13303 More at http://www.microsoft.com/en-us/download/search.aspx?q=creative%20commons
  • http://extensions.services.openoffice.org/project/ccooo
  • http://sourceforge.net/projects/licmanager/http://licmanager.sourceforge.net/http://www.oaklaw.qut.edu.au/node/73.html
  • http://www.flickr.com/photos/upload/
  • See Kay Kremerskothen, ‘6,000,000,000’, Flickr Blog, 4 August 2011, available at http://blog.flickr.net/en/2011/08/04/6000000000/. See Kay Kremerskothen, ‘200 million Creative Commons photos and counting!’, Flickr Blog, 5 October 2011, available at http://blog.flickr.net/en/2011/10/05/200-million-creative-commons-photos-and-counting/
  • http://www.freesound.org/people/thanvannispen/sounds/9432/
  • http://www.mosman.nsw.gov.au/events/2704/living-mosman-photography-competition
  • Best Young Entrant (15 and under)http://www.flickr.com/photos/mosmancouncil/5759666895/in/set-72157626806744276
  • http://www.flickr.com/photos/mosmancouncil/5840512889/
  • http://www.flickr.com/photos/mosmancouncil/5841565752/
  • http://pool.abc.net.au/projects/building-blocks-re-usable-raw-materials
  • http://pool.abc.net.au/media/about-my-tribe
  • Sources:http://ghosts.nin.com/main/more_info; http://creativecommons.org/weblog/entry/11947; http://wiki.creativecommons.org/Case_Studies/Nine_Inch_Nails_Ghosts_I-IV; http://wiki.creativecommons.org/Case_Studies/Nine_Inch_Nails_The_Slip
  • Innovate – move beyond the constraints of conventional business model of pre-digital media industries
  • Digital reproduction and the internet have altered the intellectual property landscape. Where creative content can be recorded in digital form, the cost of reproduction and distribution no longer poses as a substantial cost …. C Foong, “Sharing with Creative Commons: a business model for content creators” (2010) Platform: Journal of Media and Communication 64, http://eprints.qut.edu.au/40800/ (references omitted)E.g. Music does not have to be embodied / encased in a physical cassette or CD – seen less as a commodity / good
  • Essentially, CwF relies on the fact that using an information good that one has created may cause its users seek out a relationship with the creator. The creator then charges for the relationship, not for the information. Consequently, “content as product” gives way to “content as service”.C Foong, “Sharing with Creative Commons: a business model for content creators” (2010) Platform: Journal of Media and Communication 64, http://eprints.qut.edu.au/40800/(citing YochaiBenkler, The Wealth of Networks, Yale University Press, New Haven and London, 2006, p 45)
  • http://wiki.creativecommons.org/Case_Studies/Cory_Doctorow
  • http://magnatune.com/
  • http://magnatune.com/artists/albums/tokyo-tokyoinst/
  • https://magnatune.com/artists/license/project;http://magnatune.com/info/model
  • http://www.jamendo.com/en/creativecommons
  • http://wiki.creativecommons.org/CCPlus
  • http://www.starwreck.com/index.php
  • Full timeline available at http://www.starwreck.com/distribution.php
  • http://www.ironsky.net/site/support/how-to-support/

CC in the Creative Sectors, Emerging Business Models, and How to use CC - Application, Search and Attribution CC in the Creative Sectors, Emerging Business Models, and How to use CC - Application, Search and Attribution Presentation Transcript

  • Cheryl Foong Creative Commons AustraliaCreative Commons and the Digital Economy Seminar 2 of 4 19 October 2012
  • How to… (1) Use CC licensed content: a) Find CC licensed content b) Attribute CC licensed content (2) Apply a CC licence to your content
  • Attribution1. Title of Work (if provided)2. Creator’s Name or Other Attribution Parties3. Source of Work (URL/hyperlink)4. Copyright Notice, Licence (URL/hyperlink)5. Changes to the source work (if any)
  • AttributionWhoWhatWhere
  • AttributionWho is the author/creator?What CC licence is it available under?  What is the name of the work?  What changes have been made?Where can you find it?
  • Attribution• “In a manner reasonable to the medium you are using” If you were the copyright owner, how would you wish to be attributed?
  • http://www.zoo-m.com/flickr-storm/
  • Source URL Licence + URL Creator’s name/pseudonym (nickname) http://www.zoo-m.com/flickr-storm/
  • http://www.flickr.com/photos/35468148654@N01/509789392
  • Event flyer
  • Attribution Image: crop of SparkFun by Jared Tarbell <http://www.flickr.com/photos/35468148654@N01 /509789392> available under Creative Commons Attribution (CC BY) 2.0 Generic licence <http://creativecommons.org/licenses/by/2.0/dee d.en>.
  • *Who+ Creator’s name Image: crop of SparkFun by Jared Tarbell <http://www.flickr.com/photos/35468148654@N01 /509789392> available under Creative Commons Attribution (CC BY) 2.0 Generic licence <http://creativecommons.org/licenses/by/2.0/dee d.en>.
  • [What] Licence + URL Image: crop of SparkFun by Jared Tarbell <http://www.flickr.com/photos/35468148654@N01 /509789392> available under Creative Commons Attribution (CC BY) 2.0 Generic licence <http://creativecommons.org/licenses/by/2.0/dee d.en>.
  • [What] Title Image: crop of SparkFun by Jared Tarbell <http://www.flickr.com/photos/35468148654@N01 /509789392> available under Creative Commons Attribution (CC BY) 2.0 Generic licence <http://creativecommons.org/licenses/by/2.0/dee d.en>.
  • [What] Changes Image: crop of SparkFun by Jared Tarbell <http://www.flickr.com/photos/35468148654@N01 /509789392> available under Creative Commons Attribution (CC BY) 2.0 Generic licence <http://creativecommons.org/licenses/by/2.0/dee d.en>.
  • [Where] Source of work (URL) Image: crop of SparkFun by Jared Tarbell <http://www.flickr.com/photos/35468148654@N01 /509789392> available under Creative Commons Attribution (CC BY) 2.0 Generic licence <http://creativecommons.org/licenses/by/2.0/dee d.en>.
  • Find CC licensed materialCreative Commons, The Power of Open, available at http://thepowerofopen.org/, licensed under CC BY,http://creativecommons.org/licenses/by/3.0/.
  • 200 million of 6 billion photos licensed under CC http://www.flickr.com/creativecommons/
  • Generic 2.0 ‘Self-conscious robot’ by NASARobonaut (Kris Kehe), http://www.flickr.com/photos/nasarobonaut/5161876882/
  • Photos  Flickr  Browse http://www.flickr.com/creativecommons/  Advanced search http://www.flickr.com/search/advanced/  Flickr-Storm  http://www.zoo-m.com/flickr-storm/  Idée Inc. Multicolr Search Lab  http://labs.ideeinc.com/multicolr/ Generic 2.0 ‘Everyone needs a getaway’ by kennymatic (Kenny Louie), http://www.flickr.com/photos/99472898@N00/3875936992
  • http://www.flickr.com/search/advanced/
  • http://www.flickr.com/search/advanced/
  • http://www.zoo-m.com/flickr-storm/
  • http://labs.ideeinc.com/multicolr/
  • http://labs.ideeinc.com/multicolr/
  • http://labs.ideeinc.com/multicolr/
  • Music SoundCloud  Browse: http://soundcloud.com/creativecommons  Search: http://soundcloud.com/tracks/search Free Sound Archive  http://www.freesound.org/ Opsound  http://opsound.org/index.php ccMixter  http://ccmixter.org/ Magnatune  http://magnatune.com/ Jamendo  http://www.jamendo.com/en Generic 2.0 ‘Elvis!’ by Kevin Dooley, http://www.flickr.com/photos/12836528@N00/4464019859
  • Soundcloud http://soundcloud.com/tracks/search - select ‘Show advanced search options’
  • Video Vimeo  http://vimeo.com/search YouTube  http://www.youtube.com/editor Generic 2.0 ‘Afghan Air Force and Afghan National Army Combine Combat Training Exercises’ by isafmedia , http://www.flickr.com/photos/29456680@N06/5413482056
  • http://vimeo.com/search
  • http://www.google.com.au/advanced_search
  •  Always check the usage rights Do not assume that the search filters are perfect
  • a. CC licence selectorb. Software licence injectorsc. Platform upload settings
  • Generic 2.0 ‘The Best Things in Life Are…’ by LASZLO ILYES, http://www.flickr.com/photos/laszlo-photo/437476999/
  • Simple Cheryl Foong
  • More information © 2012 Cheryl Foong. This work is licensed under a Creative Commons Attribution-NonCommercial 3.0 Australia License.
  • Even more information © 2012 Cheryl Foong, licensed under a Creative Commons Attribution Non-Commercial 3.0 Australia licence. http://creativecommons.org/licenses/by-nc/3.0/au/. You may use this photo for non-commercial purposes only. For further permissions contact Cheryl at cheryl.foong@gmail.com. Please attribute this photo as “© 2012 Cheryl Foong, licensed under CC BY NC http://creativecommons.org/licenses/by-nc/3.0/au/”
  • Website copyright policies/licensing statements Unless otherwise specified … Except for third party material …  … content on this website is licensed under a Creative Commons Attribution 3.0 Australia licence. Content that does not originate from Joe Bloggs does not fall within the scope of this licence. Best practice – CC badge on each individual item
  • CC Licence Selector http://creativecommons.org.au/
  • http://creativecommons.org/choose/
  • http://creativecommons.org/choose/
  • Generic 2.0 ‘Betamax’ by Steve Jurvetson, http://www.flickr.com/photos/jurvetson/489257240/
  • http://creativecommons.org/choose/
  • Wordpress example
  • Software licence injectorhttp://www.microsoft.com/en-us/download/search.aspx?q=creative%20commons
  • http://extensions.services.openoffice.org/project/ccooo
  • ABS http://sourceforge.net/projects/licmanager/
  • Social Media Platform settings http://www.flickr.com/photos/upload/
  • And many more… QUT ePrints
  • http://creativecommons.org/choose/
  • http://wiki.creativecommons.org/Publish
  • Collaboration / remix ‘gros bon ange’ by jacinda espinosa (Boulder, US)  CC BY-NC http://ccmixter.org/files/jacindae/19234 ‘Hear Us Now (poptastic mix)’ by scottaltham (Amsterdam, Netherlands)  CC BY-NC http://ccmixter.org/files/scottaltham/20747 ‘gros bon ange (life after lofi mix)’ by khidir (Singapore)  CC BY-NC http://ccmixter.org/files/khidir/19278
  • Children of Men (2006)
  • Iron Man (2008)
  • Generic 2.0 Andy in the VAB by adactio, http://flickr.com/adactio/301112397
  • CC BY SAMost of Wikipedias text and many of its images are dual-licensed under the Creative Commons Attribution-Sharealike 3.0 Unported License (CC-BY-SA) and the GNUFree Documentation License (GFDL)The small print:“ Text is available under the Creative Commons Attribution-Share Alike License; additional terms may apply. See Terms of Use for details ....”Information for text contributors to Wikimedia projectsTo grow the commons of free knowledge and free culture,all users contributing to Wikimedia projects are requiredto grant broad permissions to the general public to re-distribute and re-use their contributions freely, as long asthe use is attributed and the same freedom to re-use andre-distribute applies to any derivative works. Therefore,for any text you hold the copyright to, bysubmitting it, you agree to license it under theCreative Commons Attribution-ShareAlike 3.0Unported License. For compatibility reasons, you arealso required to license it under the GNU FreeDocumentation License. Re-users can choose the license(s)they wish to comply with. Please note that these licensesdo allow commercial uses of your contributions,as long as such uses are compliant with theterms.As an author, you agree to be attributed in any of thefollowing fashions: a) through a hyperlink (where possible)or URL to the article or articles you contributed to, b)through a hyperlink (where possible) or URL to analternative, stable online copy which is freely accessible,which conforms with the license, and which provides creditto the authors in a manner equivalent to the credit givenon this website, or c) through a list of all authors. (Any listof authors may be filtered to exclude very small orirrelevant contributions.)
  • http://www.mosman.nsw.gov.au/events/2704/living-mosman-photography-competition
  • http://pool.abc.net.au/
  • http://pool.abc.net.au/content/pool-special-conditions-use
  • http://pool.abc.net.au/media/about-my-tribe
  • NINE INCH NAILS Generic 2.0 Trent Reznor en vivo desde el Poliedro by Edvill, http://flickr.com/photos/edvill/3129811144
  • United States 2.0 Ghosts I-Iv (cover) by Nine Inch Nails, http://ghosts.nin.com
  • 36 CC-licensed tracks5 payment options
  • $300 ultra-deluxe pack2500 units onlysold out in 30 hours $750 000 United States 2.0 Ghosts I-Iv (cover) by Nine Inch Nails, http://ghosts.nin.com
  • 36 CC-licensed tracks5 payment options$300 ultra-deluxe pack2500 units onlysold out in 30 hours $750 000in the first weekgrossed United States 2.0 $1.6 million+ Ghosts I-Iv (cover) by Nine Inch Nails, http://ghosts.nin.com
  • The business model Connect with Fans (CwF) + Reason to Buy (RtB) = $$$ Mike Masnick, “Trent Reznor and the Formula for Future Music Business Models”, presented at the Midemnet conference on 17 January 2009, available at http://techdirt.com/articles/20090201/1408273588.shtml See further Cheryl Foong, ‘Sharing with Creative Commons : a business model for content creators’ (2010) Platform : Journal of Media and Communication 64-93, available at http://eprints.qut.edu.au/40800/
  • Generic 2.0 ‘cd jewel case’ by Creativity103, http://www.flickr.com/photos/creative_stock/3540043003/
  • Generic 2.0 ‘I Giovani e la Musica’ by Super UbO, http://www.flickr.com/photos/14443853@N07/5362778675
  • A perspective “Creative Commons doesn’t make people love your work in one spread. It gives the tools to people who love your work in one spread to do something.” “The artist’s enemy is obscurity, not piracy.” - Cory Doctorow
  • Cory Doctorow “Most people who download the book don’t end upbuying it, but they wouldn’t have bought it in any event, so Ihaven’t lost any sales, I’ve just won an audience. A tiny minority of downloaders treat the free e-book as asubstitute for the printed book – those are lost sales. But a much larger minority treat the e-book as anenticement to buy the printed book. They’re gained sales. Aslong as gained sales outnumber lost sales, I’m ahead of thegame.” Cory Doctorow, “Giving it Away”, Forbes, 12 January 2006, http://www.forbes.com/2006/11/30/cory-doctorow-copyright-tech- media_cz_cd_books06_1201doctorow.html
  •  CC BY- NC-SA http://magnatune.com/
  • http://magnatune.com/artists/albums/tokyo-tokyoinst/
  •  50% to artists https://magnatune.com/artists/license/project
  • http://wiki.creativecommons.org/CCPlus
  • Cost 15,000 euros five unemployed Finnish students 300+ extras, assistants and supporters On-location shoots in public places  Private space = “bluescreen studio” was a piece of blue linoleum in the creator’s living room seven years AUSTRALIA
  • Star Wreck debuted online under a CC BY-NC-ND licence (http://www-fi.starwreck.com/download.php) By the 2nd month, had 2.92 million downloads AUSTRALIA
  • Earned over 200,000 euros  aired on TV  in Finland, Belgium, and Italy  DVD distribution deals  in Finland, Sweden, Norway, Denmark (by Universal Pictures), Japan, UK and US.  DVD contains extra material unavailable elsewhere (making-off, deleted scenes etc; cf downloading for free and burning a DVD)  Sold over 5000 DVDs, placing it among the top 5 Finnish movies in 2005 AUSTRALIA
  • business model Traditionally Theatre/TV  DVD  Free (Piracy) (costs $$) (costs $$) AUSTRALIA
  • ‘Upside-down’ business model Traditionally Theatre/TV  DVD  Free (Piracy) (costs $$) (costs $$) Star Wreck Free (CC)  DVD  TV (+ new production) AUSTRALIA
  • • More examples of how CC is being used:• http://wiki.creativecommons.org/Case_Studies• Other resources (fact sheets etc.): http://wiki.creativecommons.org/Documentation• On business models, see further Cheryl Foong, “Sharing with Creative Commons: a business model for content creators” (2010) Platform: Journal of Media and Communication 64, available at http://eprints.qut.edu.au/40800/• My publications are available at http://eprints.qut.edu.au/view/person/Foong,_Cheryl.html)
  • CC Australia More information at www.creativecommons.org.au Twitter: @ccAustralia Facebook: http://www.facebook.com/ccAustralia Cheryl Foong Publications: http://eprints.qut.edu.au/view/person/Foong,_Cheryl. html Twitter: @cherylfoong