How to Market a Business Online

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5 key things to consider in marketing a business online - SEO, social media, google tools, email marketing and analytics. (Presuming you have a website already).

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How to Market a Business Online

  1. 1. How To Market ABusiness Online www.qsocialmedia.co.uk
  2. 2. How to Market Business OnlinePresuming you have a website already, how to driveonline traffic to it: 1. SEO – Search Engine Optimisation 2. Social Media 3. Google Tools 4. eMail Marketing 5. Analytics www.qsocialmedia.co.uk
  3. 3. SEO• Making site more visible to Google• King of search engines• Owns 90% of UK search engine market www.qsocialmedia.co.uk
  4. 4. Optimise Every Web Page• Page Titles• Meta Keywords• Meta Description• Content – use keywords• Google Webmaster• Link with applicable sites (quality over quantity) www.qsocialmedia.co.uk
  5. 5. Social Media• Help drive traffic to website via LinkedIN, Twitter & Facebook• Mentioning website link & keywords re-inforces you in the eyes of Google• Distinguishs you as active site out of millions websites www.qsocialmedia.co.uk
  6. 6. LinkedIN• Online CV – Summary & Specialities• Company Profile – Summary & Specialities• Get found in LinkedIN & more visible to Google• Post updates to Personal & Company Profiles• Groups – Somerset groups over 500 members www.qsocialmedia.co.uk
  7. 7. Twitter• Micro-messaging / instant chat• Post messages about what up to business• Mention website links – sub pages!! www.qsocialmedia.co.uk
  8. 8. Facebook Page• Fans (likes)• Post messages once/twice a week• Post messages on other Facebook Pages: Somerset Page – 25,000 fans – multiple businesses are posting on it. www.qsocialmedia.co.uk
  9. 9. Google Tools • Shortcut to Page One Presence– Pay Per Click Advertising – Free listing on Google Maps – Great for venue location or local service only businesses www.qsocialmedia.co.uk
  10. 10. Google Ads www.qsocialmedia.co.uk
  11. 11. Google Places Industry Keywords + Location Google Places = Google Maps www.qsocialmedia.co.uk
  12. 12. Email Marketing• Build customer base – Newsletter & eShots www.qsocialmedia.co.uk
  13. 13. Analytics• Track & analyse whether working• Further develop strategy www.qsocialmedia.co.uk
  14. 14. Follow Us On: @qsocialmedia @qChrisWood www.facebook.com/qsocialmedia www.linkedin.com/company/q-social-media www.youtube.com/user/qsocialmedia www.qsocialmedia.co.uk

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