Social Media Primer
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Social Media Primer



Simple Marketing Now LLC presents a Social Media Primer on how social media tools can be relevant for a job search. For full presentation, go to ...

Simple Marketing Now LLC presents a Social Media Primer on how social media tools can be relevant for a job search. For full presentation, go to



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Social Media Primer Social Media Primer Presentation Transcript

  • ExecuNet Meeting: Social Media Primer Christine B. Whittemore 3/27/09
  • Today’s Primer Outline
    • What is social media?
    • How is it relevant to you ?
      • Particularly in a job search
    • How to get started?
  • What is Social Media? Markets are conversations.
  • More Specifically…
  • Tools and Platforms Easy to use Mostly free Facilitate conversation Means to an end These are…
  • How Is It Relevant To You?
    • It affects all of us
      • Consumer, professional, researcher, networker, job searcher, consultant
    • It isn’t going away
    • Why not be part of it?
      • The most powerful tool for personal branding and reinvention available
      • Create value and share with others
  • How To Get Started…
    • Start ‘listening’
      • Find search terms of interest and:
        • Enter them into a search engine
        • Search Google Blogs and Technorati -
        • Create ‘Google alerts’ - www. google .com/ alerts
  • Explore Blogs Of Interest
    • Consider – an aggregator of all the top news, blogs, etc.
    • When you identify blogs of interest
      • Subscribe to them
        • RSS in a ‘feedreader’
          • Google reader
          • Bloglines
        • Email updates
  • How To Subscribe
    • Go to:
    • On right hand column, see 
    • Enter email
      • Transcription popup window
    • Look for confirmation email
      • Open confirmation email
      • Click on link within
    • You are verified!
    • New postings emailed directly to you
  • What Is A Blog?
    • Web-log – an online journal with frequent articles on related subjects
      • Most recent post first
      • Searchable
      • Comments
    • Check out the sidebar
      • Links to relevant resources, references
      • Subscription mechanism
      • Info about author[s]
  • Listen on Twitter
    • Micro-blogging platform [140 characters or less] –
      • Search:
      • Start following
        • Individuals [bloggers of interest?]
        • Organizations
  • Start Participating…
    • Comment on blogs
    • Interact on Twitter
    • Answer LinkedIn questions
      • Join groups and participate
    • Beware of code of conduct
      • Offer value
      • Think of others first
      • When in doubt, observe before rushing in
  • Remember:
    • Authenticity matters
      • Don’t pretend to be someone you aren’t
    • Transparency is key
      • When in doubt, disclose
    • Must be willing to enter into conversation and be there for the long haul
      • Online reputation building
      • Like being invited into someone’s home
  • Do You Have a Passion?
    • Consider blogging about it
      • Contribute to other blogs
      • Establish your own presence
        • Pick a platform you are comfortable with
    • It’s a commitment
    • It’s an opportunity
  • Social Media Enables Conversations
    • Find and express your voice
    • Contribute to the shaping of ideas
      • Reinvent yourself
    • Discover a rich, vibrant, intelligent community of passionate thinkers
      • Connect with them
  • Resources
    • Dan Schawbel – Personal Branding Blog
    • Jason Alba – JibberJobber Blog
    • Linsey Levine – CareerCounsel
    • On setting up blogs:
  • Who Is Christine B. Whittemore?
    • Recognized industry thought leader
      • Marketing to women & the retail experience
      • Marketing with social media
    • Flooring The Consumer blog – June 2006
      • AdAge Power 150 Marketing Blog
      • M20 Client-Side Marketer
    • MarketingProfs and AMA Mplanet blog contributor
    • White Paper:
      • “ A Firsthand Tale of Adopting Web 2.0 Technology to Build Brand ”
    • Profiled in Customer Experience Crossroads as case study
  • My Personal Marketing Blog
    • Flooring The Consumer weblog
    • Launched June 2006
  • Contact Information:
    • Christine Whittemore, Chief Simplifier
      • Simple Marketing Now LLC
      • cbwhittemore [at]
    • Sites:
      • Flooring The Consumer
  • Thank You!