Content Curation: Bringing Meaning to Chaos From Info360 2012
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Content Curation: Bringing Meaning to Chaos From Info360 2012

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Content Curation: Bringing meaning to chaos based on the Info360 2012 presentation with Pawan Deshpande, Arnold Waldstein and Christine Whittemore

Content Curation: Bringing meaning to chaos based on the Info360 2012 presentation with Pawan Deshpande, Arnold Waldstein and Christine Whittemore

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    Content Curation: Bringing Meaning to Chaos From Info360 2012 Content Curation: Bringing Meaning to Chaos From Info360 2012 Presentation Transcript

    • Content Curation :How To Bring Meaning to Chaos Info360 - June 14, 2012 Christine B. Whittemore
    • Introductions• Arnold Waldstein• Pawan Deshpande• Christine Whittemore
    • Arnold Waldstein• Principal, Waldstein Consulting – arnold@waldstein.com – New York, NY – Twitter: @Waldstein
    • Pawan Deshpande• CEO and founder, Curata – pawan@hivefire.com – Cambridge, MA – Twitter: @TweetsFromPawan
    • Christine B. Whittemore• Chief Simplifier, Simple Marketing Now – cbwhittemore@simplemarketingnow.com – Kinnelon, NJ – Twitter: @CBWhittemore
    • Today’s Conversation• Explore ‘Content Curation’ – How to bring meaning? – Why marketers use it?• How is Content Curation evolving? – The Content Curator• Best Practices for Success – Words of Wisdom
    • Image credit: http://consciousearth.blogspot.com/
    • The Firehose of Data ‘Paradox of Choice’5/17 AMA Webinar Deshpande/Rosenbaum
    • Educate Me, Don’t Sell Me!Image courtesy of McGraw-Hillhttp://simplemarketingnow.com/content-talks-business-blog/bid/114835/Why-Building-Trust-With-Customers-Matters-3-Expert-Perspectives
    • How Social Are We Willing ToBe?
    • Search vs. Research “…Even interesting becomes noisy and ineffective without context and connections.”http://arnoldwaldstein.com/2011/04/choosing-context-over-friendship-to-filter-the-social-web/
    • How Do People Get Information? Clara Shih, CEO, Hearsay Socialhttp://econsultancy.com/us/blog/9841-the-role-of-social-media-in-financial-services-marketing
    • Verticals vs. Horizontalshttp://arnoldwaldstein.com/2012/01/my-big-aha-for-2011/
    • From Content CreatorPerspective m e! Feed
    • What is ‘ contentcuration ’? Do You Engage In It?
    • @GetCurata@TweetsfromPawan
    • How Content CurationWorks
    • @GetCurata@TweetsfromPawan
    • @GetCurata@TweetsfromPawan
    • @GetCurata@TweetsfromPawan
    • @GetCurata@TweetsfromPawan
    • How Does Content CurationBenefit Customers? A Orga t nd nizaions?
    • @GetCurata @TweetsfromPawanhttp://www.getcurata.com/what_is_curation/
    • @GetCurata@TweetsfromPawan
    • @GetCurata@TweetsfromPawan
    • @GetCurata @TweetsfromPawan“We doubled our traffic this quarter over last.” “We have e-newsletter open rates of 20-25% and more than doubled newsletter subscriptions in only 4 months!” “I’ve tried to do this [have a curated site] before, and the cost would have been astronomical – even just the interface would be $5,000 - $10,000; it would probably require a full-time staff member working on it, and we spend maybe 20 minutes to an hour a week working on it.”
    • What Are Best Practicesfor Success? Search vs. Research Information vs. Solutions
    • How is Content CurationEvolving? What About The ‘Content Curator’?
    • Questions?
    • Curatorial Words ofWisdom1. Find a topic to curate2. As you curate, never, ever forget your audience3. Make it easy to share!4. Being ethical matters5. Think beyond your brand or business
    • Identify A Topic to Curate• The competitive landscape – What does it look like?• The topic – Does it resonate with the audience?• The content – Is there enough to curate?
    • Focus On Your Audience!• Collect content based on specific criteria – Synthesize, organize, simplify• Offer a distinct, but consistent point-of- view – Be relevant & meaningful – Create context• Invite interaction and build a community
    • Make It Easy To Share• Extend the content and conversation• Includes social and traditional digital options• Be invited into customers’ inbox• Build engagement & community
    • Ethical Considerations • Create, curate, but never pirate – Share only a portion – Attribute the source – Link prominently back – “Follow Google ‘rule of thumb’” • Think beyond your own brand * • The human element – Create original content – Annotate curated content5/17 AMA Webinar Deshpande/RosenbaumBest Practices for content curation are derived from the Fair Use doctrine, codified in Section 107 of the copyright law.
    • Think Beyond Your Business• Bring together diverse perspectives – Peers – Community – Competitors – Vendors – Industry experts – including Bloggers• Differences of opinions add credibility & trustworthiness
    • Go Forth! Become aContent Curator: Bring Meaning To Chaos
    • For More InformationLinks, resources, contact informationhttp://simplemarketingnow.com/info360-content-curatio
    • Contact Us:• Arnold Waldstein – Waldstein Consulting – arnold@waldstein.com• Pawan Desphande – Curata – pawan@hivefire.com• Christine B. Whittemore – Simple Marketing Now – cbwhittemore@simplemarketingnow.com
    • @GetCurata @TweetsfromPawan e! feed mFeeding the ContentBeast:Examples
    • @GetCurata@TweetsfromPawan
    • @GetCurata@TweetsfromPawan
    • @GetCurata@TweetsfromPawan
    • @GetCurata@TweetsfromPawan