Show of hands: How many using social media for business? How many feel they are using social media to fullest potential?
Read Show how viral social media is you can start with a message if it is interesting, captivating and complimenting, it will spread through various social media channels Social media is on-line word of mouth and can be very powerful.
Currently over 3,000 web tools and social media applications - http://www.go2web20.net/
Before you go and create or refocus your social media platforms you need to prepare. Read bullets Brand strength – not just logo, values, identity Clear messaging – key messages & calls to action Strong visuals – compelling photos and video Social media point person – too many cooks in kitchen Crisis communication plan – include social media Be proactive, careful, clear, organized and thoughtful
Objectives – Goals, what you want to achieve, who will be social media pointperson (recommend one) Audience – who you want to receive message Footprint – what impressions do you want to leave Content – what to say, how much, key messages, calls to action Converse – develop relationships, what topics to discuss – how personal do you get – remember you are a rep of brand Measurement – results to show board and execs, & to track what worked and what didn’t work Manage – what is being said about you Commitment – how much time and dedication
Monitoring and measurement are important in the successful social media equation.
Using social media you must know how to manage your reputation. The playing field is just a little different but the same quick crisis communication tips for traditional media apply to social media: Get It Right – Communicate Correct Information Get It Quick – Communicate Promptly To Key Audience Get It Out – Relay Messages Get It Over With – Resolve
Most social media tools are free. The biggest expense is time. You need to commit some time but how much is up to you. I average 25 - 30 hours a week. Spend bulk of my time on Blogging & Twitter – links to FB and LinkedIn
SOCIAL MEDIA STRATEGY for small business January 13, 2010