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Social Media Strategy Presentation

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  • Show of hands: How many using social media for business? How many feel they are using social media to fullest potential?
  • Read Show how viral social media is you can start with a message if it is interesting, captivating and complimenting, it will spread through various social media channels Social media is on-line word of mouth and can be very powerful.
  • Currently over 3,000 web tools and social media applications - http://www.go2web20.net/
  • Before you go and create or refocus your social media platforms you need to prepare. Read bullets Brand strength – not just logo, values, identity Clear messaging – key messages & calls to action Strong visuals – compelling photos and video Social media point person – too many cooks in kitchen Crisis communication plan – include social media Be proactive, careful, clear, organized and thoughtful
  • Objectives – Goals, what you want to achieve, who will be social media pointperson (recommend one) Audience – who you want to receive message Footprint – what impressions do you want to leave Content – what to say, how much, key messages, calls to action Converse – develop relationships, what topics to discuss – how personal do you get – remember you are a rep of brand Measurement – results to show board and execs, & to track what worked and what didn’t work Manage – what is being said about you Commitment – how much time and dedication
  • Monitoring and measurement are important in the successful social media equation.
  • Using social media you must know how to manage your reputation. The playing field is just a little different but the same quick crisis communication tips for traditional media apply to social media: Get It Right – Communicate Correct Information Get It Quick – Communicate Promptly To Key Audience Get It Out – Relay Messages Get It Over With – Resolve
  • Most social media tools are free. The biggest expense is time. You need to commit some time but how much is up to you. I average 25 - 30 hours a week. Spend bulk of my time on Blogging & Twitter – links to FB and LinkedIn
  • Transcript

    • 1. SOCIAL MEDIA STRATEGY for small business January 13, 2010
    • 2.  
    • 3. Social Media
    • 4. Staying Focused
      • Can Be Overwhelming
      • Keep It Simple
      • Recommended Sites
      Six Social Media Staples
    • 5. Being Prepared
      • Before specific strategies and profiles or pages are created your business must:
          • Have brand strength
          • Clear messaging
          • Strong visuals
          • Social media point person
          • Crisis communication plan
    • 6. Understanding On-line Presence
      • Creating An On-line Presence Builds Relationships, Authority and Confidence
      • Concentrate On Awareness
        • Develop Personality
        • Promote Brand, Products, Events
        • Human Interest Stories
        • Share Resources
        • Add Links
      • Concentrate On Connection
        • Converse, Engage and Reply
        • Join discussion boards related to you
        • Facebook – Join pages and groups related to you
        • Twitter - Tweet, retweet and converse
        • Interact with blogs
    • 7. Secret To Social Media Strategy
      • It’s Not Just About the Scissors
      • It’s About How You Use the Scissors
    • 8. Social Media Strategy
      • objectives/goals
      • audience
      • footprint
      • content
      • converse
      • measurement
      • manage
      • commitment
    • 9. Strategy Suggestions
      • Think “beyond the box” to obtain active followers and
      • Think in a viral state of mind. Be open and transparent – share as much as you can
      • Become well-rounded expert in your area
      • Educate and be educated
      • Trigger conversation, ask questions, take polls, reply
      • Creating relationships can bring collaboration
      • Connect with customers
      • Create on-line surveys, forums
      • Cause-marketing campaign
      • On-line promotions – Twitter special, Facebook contest, TV campaign on YouTube
      • Encourage followers/fans to become product testers
      • Engage followers/fan to be advocates of your brand
        • Buzz about products to make viral on blogs, Twitter
    • 10. Monitor and Measure
      • Be Aware and Monitor What is Being Said About Your Brand
      • Measure your ROI
      • Free Monitoring and Measurement Tools
        • Google Alerts
        • Google Reader
        • Twitter Retweets and Twitter Search – use hashtags
        • Blog Comments
        • Google News
        • Digg, Reddit del.icio.us
        • Technorati
        • Google Blog Search and Google Trends
        • co.mments
        • blogpulse conversation tracker/blogpulse blog trends
        • Flickr
        • Boardtracker
    • 11. Managing Your Reputation
      • The process of tracking public action and opinion, reacting to the discovery.
      • Whether you participate in social media or not, people ARE talking about you. Should negative comments arise, don’t panic
        • Depending on Statement You Might Not Want To Do Anything
        • Don’t delete critical comments. Respond to them.
        • Depending on Severity You Might Want to Assemble Crisis Team
        • Figure Out Who The Source Of The Attack Is, Where It Is Coming From, And How Widespread It Is
        • Don’t Make A Broad Statement
          • Make your statement on the social media channel(s) in which it came from. That way you are not creating more attention to other who may not have heard
    • 12. Time Commitment
      • While social media tools are mostly free, it does require time and time is very valuable.
      • How you use social media and how often depends on your specific strategy. General rule of thumb is:
        • Monitoring: 5 hours per week
        • Listening: 5 – 10 hours per week
        • Participating: 8 - 10 hours per week
        • Generating Buzz: 10-15 hours per week
        • Sharing Content: 15-20 hours per week
    • 13. Sharpen You Scissors
      • Now you can create a successful social media strategy.
      • Need assistance? columbus imPRessions can help.
    • 14.