Social Media Strategy Presentation

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  • Show of hands: How many using social media for business? How many feel they are using social media to fullest potential?
  • Read Show how viral social media is you can start with a message if it is interesting, captivating and complimenting, it will spread through various social media channels Social media is on-line word of mouth and can be very powerful.
  • Currently over 3,000 web tools and social media applications - http://www.go2web20.net/
  • Before you go and create or refocus your social media platforms you need to prepare. Read bullets Brand strength – not just logo, values, identity Clear messaging – key messages & calls to action Strong visuals – compelling photos and video Social media point person – too many cooks in kitchen Crisis communication plan – include social media Be proactive, careful, clear, organized and thoughtful
  • Objectives – Goals, what you want to achieve, who will be social media pointperson (recommend one) Audience – who you want to receive message Footprint – what impressions do you want to leave Content – what to say, how much, key messages, calls to action Converse – develop relationships, what topics to discuss – how personal do you get – remember you are a rep of brand Measurement – results to show board and execs, & to track what worked and what didn’t work Manage – what is being said about you Commitment – how much time and dedication
  • Monitoring and measurement are important in the successful social media equation.
  • Using social media you must know how to manage your reputation. The playing field is just a little different but the same quick crisis communication tips for traditional media apply to social media: Get It Right – Communicate Correct Information Get It Quick – Communicate Promptly To Key Audience Get It Out – Relay Messages Get It Over With – Resolve
  • Most social media tools are free. The biggest expense is time. You need to commit some time but how much is up to you. I average 25 - 30 hours a week. Spend bulk of my time on Blogging & Twitter – links to FB and LinkedIn
  • Social Media Strategy Presentation

    1. 1. SOCIAL MEDIA STRATEGY for small business January 13, 2010
    2. 3. Social Media
    3. 4. Staying Focused <ul><li>Can Be Overwhelming </li></ul><ul><li>Keep It Simple </li></ul><ul><li>Recommended Sites </li></ul>Six Social Media Staples
    4. 5. Being Prepared <ul><li>Before specific strategies and profiles or pages are created your business must: </li></ul><ul><ul><ul><li>Have brand strength </li></ul></ul></ul><ul><ul><ul><li>Clear messaging </li></ul></ul></ul><ul><ul><ul><li>Strong visuals </li></ul></ul></ul><ul><ul><ul><li>Social media point person </li></ul></ul></ul><ul><ul><ul><li>Crisis communication plan </li></ul></ul></ul>
    5. 6. Understanding On-line Presence <ul><li>Creating An On-line Presence Builds Relationships, Authority and Confidence </li></ul><ul><li>Concentrate On Awareness </li></ul><ul><ul><li>Develop Personality </li></ul></ul><ul><ul><li>Promote Brand, Products, Events </li></ul></ul><ul><ul><li>Human Interest Stories </li></ul></ul><ul><ul><li>Share Resources </li></ul></ul><ul><ul><li>Add Links </li></ul></ul><ul><li>Concentrate On Connection </li></ul><ul><ul><li>Converse, Engage and Reply </li></ul></ul><ul><ul><li>Join discussion boards related to you </li></ul></ul><ul><ul><li>Facebook – Join pages and groups related to you </li></ul></ul><ul><ul><li>Twitter - Tweet, retweet and converse </li></ul></ul><ul><ul><li>Interact with blogs </li></ul></ul>
    6. 7. Secret To Social Media Strategy <ul><li>It’s Not Just About the Scissors </li></ul><ul><li>It’s About How You Use the Scissors </li></ul>
    7. 8. Social Media Strategy <ul><li>objectives/goals </li></ul><ul><li>audience </li></ul><ul><li>footprint </li></ul><ul><li>content </li></ul><ul><li>converse </li></ul><ul><li>measurement </li></ul><ul><li>manage </li></ul><ul><li>commitment </li></ul>
    8. 9. Strategy Suggestions <ul><li>Think “beyond the box” to obtain active followers and </li></ul><ul><li>Think in a viral state of mind. Be open and transparent – share as much as you can </li></ul><ul><li>Become well-rounded expert in your area </li></ul><ul><li>Educate and be educated </li></ul><ul><li>Trigger conversation, ask questions, take polls, reply </li></ul><ul><li>Creating relationships can bring collaboration </li></ul><ul><li>Connect with customers </li></ul><ul><li>Create on-line surveys, forums </li></ul><ul><li>Cause-marketing campaign </li></ul><ul><li>On-line promotions – Twitter special, Facebook contest, TV campaign on YouTube </li></ul><ul><li>Encourage followers/fans to become product testers </li></ul><ul><li>Engage followers/fan to be advocates of your brand </li></ul><ul><ul><li>Buzz about products to make viral on blogs, Twitter </li></ul></ul>
    9. 10. Monitor and Measure <ul><li>Be Aware and Monitor What is Being Said About Your Brand </li></ul><ul><li>Measure your ROI </li></ul><ul><li>Free Monitoring and Measurement Tools </li></ul><ul><ul><li>Google Alerts </li></ul></ul><ul><ul><li>Google Reader </li></ul></ul><ul><ul><li>Twitter Retweets and Twitter Search – use hashtags </li></ul></ul><ul><ul><li>Blog Comments </li></ul></ul><ul><ul><li>Google News </li></ul></ul><ul><ul><li>Digg, Reddit del.icio.us </li></ul></ul><ul><ul><li>Technorati </li></ul></ul><ul><ul><li>Google Blog Search and Google Trends </li></ul></ul><ul><ul><li>co.mments </li></ul></ul><ul><ul><li>blogpulse conversation tracker/blogpulse blog trends </li></ul></ul><ul><ul><li>Flickr </li></ul></ul><ul><ul><li>Boardtracker </li></ul></ul>
    10. 11. Managing Your Reputation <ul><li>The process of tracking public action and opinion, reacting to the discovery. </li></ul><ul><li>Whether you participate in social media or not, people ARE talking about you. Should negative comments arise, don’t panic </li></ul><ul><ul><li>Depending on Statement You Might Not Want To Do Anything </li></ul></ul><ul><ul><li>Don’t delete critical comments. Respond to them. </li></ul></ul><ul><ul><li>Depending on Severity You Might Want to Assemble Crisis Team </li></ul></ul><ul><ul><li>Figure Out Who The Source Of The Attack Is, Where It Is Coming From, And How Widespread It Is </li></ul></ul><ul><ul><li>Don’t Make A Broad Statement </li></ul></ul><ul><ul><ul><li>Make your statement on the social media channel(s) in which it came from. That way you are not creating more attention to other who may not have heard </li></ul></ul></ul>
    11. 12. Time Commitment <ul><li>While social media tools are mostly free, it does require time and time is very valuable. </li></ul><ul><li>How you use social media and how often depends on your specific strategy. General rule of thumb is: </li></ul><ul><ul><li>Monitoring: 5 hours per week </li></ul></ul><ul><ul><li>Listening: 5 – 10 hours per week </li></ul></ul><ul><ul><li>Participating: 8 - 10 hours per week </li></ul></ul><ul><ul><li>Generating Buzz: 10-15 hours per week </li></ul></ul><ul><ul><li>Sharing Content: 15-20 hours per week </li></ul></ul>
    12. 13. Sharpen You Scissors <ul><li>Now you can create a successful social media strategy. </li></ul><ul><li>Need assistance? columbus imPRessions can help. </li></ul>

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