Branding And Social Media

DECEMBER 14, 2010 Branding & Social Media

Michele Savoldi - @cbusimPRessions

Facebook Stats
More than 500 million active users
50% of active users log into Facebook in any given day
Average user has over 130 friends
Average users send 8 friend requests per month
Average users spend 55 minutes per day on Facebook
There are over 160 million objects that people interact with (pages, groups and events)
Average user is connected to 60 pages, groups or events
More than 25 billion pieces of content (web links, new stories, blog posts, notes, photo albums, etc. ) shared each month.
More than 100 million active users currently using a mobile device to access Facebook

Twitter Stats
55% female tweeters; 45% male tweeters
As of beginning of 2010 there are 75,000,000 users
Average of 50 million tweets per day
20% users active
347% jump since last year in people accessing site via mobile browser (4.7 million)

YouTube Stats
2 nd largest search engine after Google
U.S. Internet users watched 32.4 billion videos in January 2010 – YouTube accounted for nearly 99%.

The Real Question Is
For savvy marketers, the question has moved beyond,
“ Should we be using social media?”
to
“ How can we optimize our social media presence?”

91% LIKELY TO BUY ON RECOMMENDATION
Word of Mouth = World of Mouth = commercial

Being Prepared
Before specific strategies and profiles or pages are created your business must:
Have brand strength
Clear messaging
Strong visuals
Social media point person
Crisis communication plan

Building Brand

Infusing Personality Into Your Brand
Online Brand Presence Builds
Relationships
Authority
Confidence
Passion
Loyalty

Creating A Brand Prism Appearance Personality Values Reflection Relationship Self-Image

Appearance table, floral designs, fragrant, flavorful, cuisine, old world charm with modern twist Personality fun, unique, welcoming, sophisticated, celebratory, educational, professional Values personal service, specialty dishes, superb service, family-friendly, kid-friendly, memorable occasions Reflection gathering, comfort, stress-free, delicious, quality, memorable Relationship guest, intimate, family, friends, partner, student Self-Image reputable, full-service, experienced, quality, Italian, event specialists, cooking instructors, provide ease Brand Prism Example

A Brand Is Born The Culinary Table Brand Ideas Pull up a chair A unique blend of flavors and fragrance solely created for your memorable occasion A Bellisari’s Company, The Culinary Table is an intimate gathering venue and hands-on cooking classroom built with old world charm and a twist of modern flair. Bellisari’s Catering and Natural Designs have fused their talents creating unforgettable occasions filled with food, flowers, family and friends.

Broadening Your Brand
Dig Deeper
Think Outside The Box
Deliver Total Experience
Become A Well-Rounded Expert
Create Various Connections

It’s Not Just About the Parks

It’s About How You Use the Parks and Who Uses Them

Mastering Messaging
Another form of PR
Create clear messaging
Be authentic
Be consistent

Creating a Message Triangle
A Message Triangle is a planning tool for assuring that you get your message across to your audience.

Message Triangle Supporting Point #1 Supporting Point #2 Supporting Point #3 In the center of the triangle is the Main Message that you want your audience to understand. Then, the triangle helps you create three points that support your Main Message

The Make-A-Wish Foundation
We make wishes come true.
We grant the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy.
The Make-A-Wish Foundation is the largest wish-granting charity in the world.
Network of 25,000 volunteers across five continents.
Granted more than 153,000 wishes to children around the world since 1980.
We’re making a big difference here.
The Ohio-Kentucky-Indiana chapter is one of the largest and fastest-growing in the U.S.
There are more children in our area than in any other Make-A-Wish chapter in the U.S.
Each year, we grant the wishes of more than 750 children, thanks to generous donors and a network of over 900 volunteers.
Share the power of a wish®
With your help, we can do even more.
We’re getting more requests for wishes than we can grant.
Currently, chapter-wide we have over 700 pending wishes.
That means, for every wish we’re able to grant, another three children are now on a waiting list.
Our goal is to grant every wish on time.
You can help by donating cash, goods or services, sponsoring a child's wish, volunteering, attending a local event,
or corporate giving.
76% of every dollar we raise directly
supports the wishes
of these children.

Put Your Brand To Work Online
Focus
Define Who You Are
Create Strategy
Develop Personality
Decide on Target Audience
Start with a couple social media staples then gradually add other social media channels
Create awareness
Promote Brand, Events, Products
Human Interest Stories
Share Resources
Add Links, Photos, Videos
Drive Traffic
Online Promotions
Add social media channels to website and marketing materials
Create connections
Converse
Engage
Interact
Reply
Polls and Surveys
Favorite pages
Collaborate
Cultivate Relationships
Steward Relationships
Advocacy Army
Spread message
Word of Mouth Marketing
Form of Media
Customer Service
Beta Testers

Begin Defining Brand & Key Messages

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Branding And Social Media

by columbus imPRessions on Dec 14, 2010

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Branding And Social Media — Presentation Transcript