Are You Social?


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A social media presentation to Ohio Credit Union League introducing them to social media with an emphasis on Twitter and Facebook.

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  • Welcome to the Are You Social? Session Over the next 30 minutes we will talk about social media, with an emphasis on Facebook and Twitter. We will also talk strategy with messaging, monitoring and managing. Intro self: Sole proprietor of columbus imPRessions marketing, messaging and social media for non-profits, trade associations and small businesses. Before that I worked many years in non-profit marketing, PR and development Not an expert, however I use social media daily and for year. Today I will share with you what has worked for me. My goal today is to help you better understand social media so you can use it to grow your credit union.
  • Read slide
  • Read slide Explain video clip – ad from early or late 80’s – remember? About shampoo however it is a really great example of how social media works today. Social media = word of mouth marketing
  • Social media can be overwhelming – currently more than 3,000 web tools and social media applications. Organize and categories into 10 key social media platforms – read each platform Show of hands – how many have used any of these platforms? Kinds?
  • Credit unions are the best kept secret. It’s time to let everyone know. Today focus on Facebook and Twitter – social networking and micro blogging
  • Read slide Update status – Fan hit like button or make comment on status or any item on page it’s like Fabrege commercial – told all their friends.
  • Setting up a Facebook page is very simple. Read slide
  • Read slide Retweet messages – like Faberge commercial you made tweet viral. Keep retweeting and favor will be paid back to you. Plus if follower you retweeted isn’t following you, they soon will be exposing you to new followers you don’t even know.
  • Read slide
  • Now that you know what they are and how they work, what do you do with it? Create strategy: Objectives – Goals, what you want to achieve, who will be social media pointperson (recommend one) Audience – who you want to receive message Footprint – what impressions do you want to leave Content – what to say, how much, key messages, calls to action Converse – develop relationships, what topics to discuss – how personal do you get – remember you are a rep of brand Commitment – how much time and dedication Measurement – results to show board and execs, & to track what worked and what didn’t work
  • On-line presence is important! Read brown box Concentrate on two things: awareness & connection Read awareness bullets Read connection bullets
  • What to say? Focus on two key points – to be well rounded in your area of expertise and find ways to reach Gen Y Read bullets
  • Slide Internet to review FB pages
  • Read Top Share Examples Click on Twitter photo for BMI FCU Twitter page
  • 3 M’s very important in the social media equation. Monitor – be aware of what is being said about you Measure – show board, executives, customers the benefits Manage – On-line reputation is important Monitoring Tools Google – Alerts – emails, Reader – subscribe RSS feeds like on-line newspaper, News – Mainstream media Digg, Reddit – public favorites - see what has been submitted or who is bookmarking brand Read Reputation Management bullets Same tips for traditional media apply to social media: Get it Right – Communicate Correct Information Get it Quick – Communicate Promptly to Key Audience Get it Out – Communicate Your Positive Key Messages Get it Over With – Resolve Situation as quickly as possible
  • Social media is here to stay. It may evolve over time, and it has. By engaging in social media you will create awareness, cultivate relationships and develop professionally.
  • Are You Social?

    1. 1. Are You Social? Awareness | Connection | Action Media Training 2009
    2. 2. What is Social Media? <ul><li>Social media is content created by people using online tools and practices to share opinions, insights, experiences, and perspectives with others. </li></ul>
    3. 3. Why Social Media? <ul><li>Benefits to Credit Unions: </li></ul><ul><ul><li>Create awareness </li></ul></ul><ul><ul><li>Spread Message </li></ul></ul><ul><ul><li>Create Connections </li></ul></ul><ul><ul><ul><li>Cultivate Relationships </li></ul></ul></ul><ul><ul><ul><li>Steward Relationships </li></ul></ul></ul><ul><ul><ul><li>Advocacy Army </li></ul></ul></ul><ul><ul><li>Engagement </li></ul></ul><ul><ul><ul><li>Generate Exposure </li></ul></ul></ul><ul><ul><ul><li>Generate Opportunity </li></ul></ul></ul><ul><ul><ul><li>Generate Sales/New Members </li></ul></ul></ul><ul><ul><li>Majority Free </li></ul></ul><ul><ul><li>Rapidly Viral </li></ul></ul>And So On And So On
    4. 4. Types of Social Media Currently more than 3,000 web tools and social media applications -
    5. 5. Social Networking and Micro Blogging <ul><li>Credit Unions are the best kept secret. It’s time to let everyone know! </li></ul>
    6. 6. Facebook <ul><li>Understanding how Facebook works and its benefits. </li></ul><ul><li>Facebook is: </li></ul><ul><li>Interactive </li></ul><ul><li>Personal </li></ul><ul><li>Distributor </li></ul><ul><li>Social network </li></ul><ul><ul><li>Profiles and Pages </li></ul></ul><ul><ul><li>Request friends and invite fans </li></ul></ul><ul><ul><li>Network includes: clients, peers, and prospects </li></ul></ul><ul><ul><li>Repeat exposure with people in your network. </li></ul></ul><ul><li>Build Community </li></ul><ul><ul><li>Friend or invite media, supporters, similar groups </li></ul></ul><ul><ul><li>Update status </li></ul></ul><ul><ul><li>Promote events, sales, special offers and more </li></ul></ul><ul><ul><li>Add links, video, photos, </li></ul></ul><ul><ul><li>Become fan of complimentary pages </li></ul></ul>
    7. 7. Facebook <ul><li>Understanding how Facebook works and its benefits. </li></ul><ul><li>Page Set-up </li></ul><ul><ul><li>Click on advertising at bottom of profile </li></ul></ul><ul><ul><li>Click on Pages at top </li></ul></ul><ul><ul><li>Assign vanity url - </li></ul></ul>
    8. 8. Twitter <ul><li>Understanding how Twitter works and its benefits. </li></ul><ul><li>Twitter is: </li></ul><ul><li>Conversation </li></ul><ul><li>Resource </li></ul><ul><li>Directs </li></ul><ul><li>Microblog </li></ul><ul><ul><li>Followers and Following </li></ul></ul><ul><ul><li>140 characters </li></ul></ul><ul><ul><li>@Replies & DM’s </li></ul></ul><ul><ul><li>Post links to things of interest </li></ul></ul><ul><ul><li>Retweet messages </li></ul></ul><ul><ul><li>Listen and watch for tweets about you </li></ul></ul><ul><li>Build Relationships </li></ul><ul><ul><li>Follow media, supporters, customers, similar tweeters </li></ul></ul><ul><ul><li>Foster dialogue and feedback </li></ul></ul><ul><ul><li>Discuss immediate and current happenings </li></ul></ul><ul><ul><li>Respond to comments and queries </li></ul></ul><ul><ul><li>Ask questions </li></ul></ul>
    9. 9. Twitter <ul><li>Understanding how Twitter works and its benefits. </li></ul><ul><li>Etiquette </li></ul><ul><ul><li>Use a friendly tone </li></ul></ul><ul><ul><li>If retweet credit source </li></ul></ul><ul><ul><li>Don’t spam </li></ul></ul><ul><li>Search </li></ul><ul><ul><li>Within Twitter </li></ul></ul><ul><ul><li>Hashtags # </li></ul></ul><ul><ul><li>Search Twitter Site </li></ul></ul>
    10. 10. Strategy
    11. 11. Presence <ul><li>Creating An On-line Presence Builds Relationships, Authority and Confidence </li></ul><ul><li>Concentrate On Awareness </li></ul><ul><ul><li>Outreach & Education </li></ul></ul><ul><ul><li>Promote Events </li></ul></ul><ul><ul><li>Topics Complimentary to Credit Unions </li></ul></ul><ul><ul><li>Resources </li></ul></ul><ul><ul><li>Human Interest Stories </li></ul></ul><ul><ul><li>Add Links </li></ul></ul><ul><li>Concentrate On Connection </li></ul><ul><ul><li>Join fan pages and groups related to you </li></ul></ul><ul><ul><li>Tweet, retweet and converse </li></ul></ul>
    12. 12. What to say? <ul><li>Be well rounded in area of expertise </li></ul><ul><ul><li>Financial education information </li></ul></ul><ul><ul><li>Programs for kids </li></ul></ul><ul><ul><li>Budget tips </li></ul></ul><ul><ul><li>Events </li></ul></ul><ul><ul><li>Community initiatives </li></ul></ul><ul><ul><li>Web/Mobile banking applications </li></ul></ul><ul><ul><li>Benefits – personal connection, care for members </li></ul></ul><ul><li>Reaching Gen Y </li></ul><ul><ul><li>Educate </li></ul></ul><ul><ul><li>Financial empowerment </li></ul></ul><ul><ul><li>Buck the Norm </li></ul></ul><ul><ul><li> </li></ul></ul>
    13. 13. Facebook Page Clear objective | Engaging | Informational | Commitment
    14. 14. Tweets Conversational | Resource | Promotion | Call to Action | Cultivation
    15. 15. Monitor, Measure and Manage <ul><li>Be aware and monitor what is being said about your brand </li></ul><ul><li>Measure your ROI </li></ul><ul><li>Manage your reputation </li></ul><ul><li>Free Monitoring and Measurement Tools </li></ul><ul><ul><li>Google Alerts, Google Reader and Google News </li></ul></ul><ul><ul><li>Twitter Retweets and Twitter Search – use hashtags </li></ul></ul><ul><ul><li>Digg, Reddit </li></ul></ul><ul><li>Reputation Management </li></ul><ul><ul><li>Whether you participate in social media or not, people ARE talking about you. Should negative comments arise, don’t panic </li></ul></ul><ul><ul><ul><li>Depending on Statement You Might Not Want To Do Anything </li></ul></ul></ul><ul><ul><ul><li>Figure Out Who The Source Of The Attack Is, Where It Is Coming From, And How Widespread It Is </li></ul></ul></ul><ul><ul><ul><li>Don’t Make A Broad Statement </li></ul></ul></ul><ul><ul><ul><ul><li>Make your statement on the social media channel(s) in which it came from. That way you are not creating more attention to others who may not have heard </li></ul></ul></ul></ul>