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Whitney Motor Sports - Sprint Cup 2010
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Whitney Motor Sports - Sprint Cup 2010

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2010 Sprint Cup Team 46

2010 Sprint Cup Team 46

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  • 1. NASCAR SPRINT CUP SERIES INAGURAL SEASON SPONSORSHIP OPPORTUNITY
  • 2. NASCAR SPRINT CUP SERIES 2010. Inaugural Season! WHY INVEST IN NASCAR? The NASCAR Sprint Cup Series is the #1 rated Motorsports series on television (trailing only the NFL in all sports) The NASCAR Sprint Cup Series sees attendance of almost 120,000 across 38 events 10 month racing season creates sustained marketing opportunities throughout the year Sports executives rank NASCAR #1 in fan awareness of and loyalty toward sponsors Series Sponsors saw $1.2 billion in sponsorship exposure in 2007 NBC, FOX, TNT and ABC host live coverage of all races during the season in 2010 Safety winner with Driver Terry Cook 6.5 million fans tune into each NASCAR Sprint Cup Race The #26 Car on Pit Road at Las Vegas P.2 copyright © 2010
  • 3. NASCAR SPRINT CUP SERIES 2010. Inaugural Season! WHY WORK WITH WHITNEY MOTORSPORTS? You receive many sponsorship requests each season. Why are we different? Whitney Motorsports is unique because we take the time to understand your business We expect to customize the sponsorship beyond the stickers on the car We offer the opportunity to customize the sponsorship to match your marketing goals We offer entry to the NASCAR Sprint Cup Series for a fraction of most team’s proposals We work to extend your on-location marketing and hospitality Our 2008 and 2009 on track performance shows we are ready for the next level of racing! Nationwide Garage at Las Vegas P.3 copyright © 2010
  • 4. NASCAR SPRINT CUP SERIES 2010. Inaugural Season! WHO IS WHITNEY MOTORSPORTS? Dusty Whitney is the team owner and runs successful businesses in Ann Arbor, Michigan Dusty Whitney runs the day to day operations of the race team Terry Cook manages race competition and shop operations Terry Cook is our Driver (born 2/26/1968 – 41 years old) 314 Career NASCAR Truck Series Starts; 296 Consecutive Starts* (Truck Series Record) 6 NASCAR Truck Series Wins 8 NASCAR Truck Series Poles 33 Top 5 Finishes Driver Terry Cook 113 Top 10 Finishes 1092 Laps Led Chris Burns helps with business development and sponsorship activation and hospitality The team will run the entire 2010 NASCAR Sprint Cup Series schedule P.4 copyright © 2010
  • 5. NASCAR SPRINT CUP SERIES 2010. Inaugural Season! SPONSORSHIP ACTIVATION – MORE THAN JUST TV EXPOSURE Add horsepower to your marketing program Provide a trackside high value customer and team member recognition program Design contests to product sales and website traffic Entertain and reward your best performing team members Team building for your distributors and store managers Leverage Vendor partner relationships Highlight key distribution relationships Drive traffic and brand awareness in conjunction with local race weekends Guests on Pit Road before the Vegas Race Build promotional events around the week leading in to each race weekend Culminate year long activation program with NASCAR Fan Weekend Contest Promote new product and launches with show car appearances Tie your company to the speed of NASCAR racing Guests before the Race with Terry P.5 copyright © 2010
  • 6. NASCAR SPRINT CUP SERIES 2010. Inaugural Season! FULL SEASON SPONSORSHIP 2010 Full Season Sponsorship 30 Event Primary Sponsorship Choose 30 NASCAR Sprint Cup Series Race Locations (pick your best exposure) Associate Sponsorship on the remaining 6 NASCAR Sprint Series Race Events $1,500,000 Full Season Primary Sponsorship – that is just $40,000 per race: Primary sponsorship car logo placement and color scheme design for each race Eight (8) team garage passes for each NASCAR Sprint Cup Series event VIP Tours of “pit area” at all races for an additional 16 guests Logo placement on the Team Fire Suits and Team Uniforms Logo placement on the Pit Box and Pit Wall Banner Driver / Team endorsement and Personal Services Show car opportunities across the season Logo placement on the Team Hauler P.6 copyright © 2010
  • 7. NASCAR SPRINT CUP SERIES 2010. Inaugural Season! FULL SEASON ASSOCIATE SPONSORSHIP 2010 Full Season Associate Sponsorship with 6 event Primary Sponsorship Primary Sponsorship at 6 Sprint Cup Series Races (pick your best exposure) Associate Sponsorship at the remaining 30 NASCAR Sprint Series Race Events $500,000 Full Season Associate Sponsorship – less than $15,000 per race: Primary Sponsor logo placement and color scheme design for 6 races Associate sponsorship logo placement and color scheme design for 30 races Four (4) team garage passes for each NASCAR Sprint Cup Series event VIP Tours of “pit area” at all races for an additional 6 guests Logo placement on the Team Fire Suits and Team Uniforms Logo placement on the Pit Box and Pit Wall Banner Driver / Team endorsement and Personal Services Show car opportunities across the season Logo placement on the Team Hauler P.7 copyright © 2010
  • 8. NASCAR SPRINT CUP SERIES 2010. Inaugural Season! FULL SEASON PIT CREW SPONSORSHIP 2010 Full Season Pit Crew Sponsorship Outfit our Pit Crew and gain brand exposure all season long Associate Sponsorship at the remaining 30 NASCAR Sprint Series Race Events $100,000 Full Season Pit Crew Sponsorship – less than $3,000 per race: Your logo on all Pit Crew uniforms and fire suits Your logo on all Pit Crew equipment – Pit Box, Crash Cart, Generator Box, etc. Your logo on the Pit Wall Banner Season long Team Membership for two (2) company representatives Two (2) team garage passes for each NASCAR Sprint Cup Series event VIP Tours of “pit area” at all races for an additional 4 guests Your logo on the lower rear quarter panel at 10 events Driver / Team endorsement and Personal Services Logo placement on the Team Hauler P.8 copyright © 2010
  • 9. NASCAR SPRINT CUP SERIES 2010. Inaugural Season! SINGLE EVENT SPONSORSHIP 2010 Single Event Primary Sponsorship Choose the Event that best matches your product or your market area Access to the 6.5 million fans watching the race broadcast Access to more than 100,000 fans during the race weekend $50,000 Single Event Primary Sponsorship: Primary Sponsor logo placement and color scheme design for your race Eight (8) team garage passes for your NASCAR Sprint Cup Series event VIP Tours of “pit area” at your race for an additional 8 guests Driver / Team endorsement and meeting or autograph session during your event P.9 copyright © 2010
  • 10. NASCAR SPRINT CUP SERIES 2010. Inaugural Season! SINGLE EVENT TEAM HOSPITALITY PACKAGE 2010 Single Event Team Hospitality Package Brand exposure and entertainment opportunity Choose any event around the Sprint Cup circuit $15,000 Single Event Team Hospitality Package: Entertain up to 8 guests at any event around the Sprint Cup circuit Lower Rear Quarter Panel logo placement at one Sprint Cup event of your choice Food, beverages, team souvenir and space to relax at our Team RV Lunch or meeting session with our Team, Driver and Owner Check out the garage area and watch the race from our pit box P.10 copyright © 2010
  • 11. NASCAR SPRINT CUP SERIES 2010. Inaugural Season! INAGURAL SEASON HONORARY TEAM MEMBERSHIP 2010 Full Season Honorary Team Member Sponsorship Full access to the team and to all Sprint Cup events during the 2010 season Behind the scenes, garage and pit access at all Sprint Cup events $10,000 Full Season Honorary Team Membership – less than $300 per race: Show up at any event, check-in at the Sprint Cup Hauler, sign a NASCAR single event license and join our team at the event Lower Rear Quarter Panel logo placement at one Sprint Cup event of your choice Four (4) guest passes so you can bring a guest up to four times during the season P.11 copyright © 2010
  • 12. NASCAR SPRINT CUP SERIES 2010. Inaugural Season! CONTACT INFORMATION CHRIS BURNS Office: 678-455-9186 Cell: 770-315-7712 Fax: 866-845-6815 E-mail: cburns@trackside1.com Sponsors and our Team Owner at Las Vegas P.12 copyright © 2010