Electronics Recycling: More than just a Slogan! Commitment, activities, challenges & views for a way forward Tuesday September 1st, 2009, Copenhagen Business School Frans Loen Environmental Affairs Europe, Sony Europe

Sony Europe, Sony Environmental Vision and some achievements Sony recycling policy and recycling activities What are the problems we face with recycling? Why is this happening? What should be changed to have a more sustainable recycling of electronics?

Sony Europe, Sony Environmental Vision and some achievements

Sony recycling policy and recycling activities

What are the problems we face with recycling?

Why is this happening?

What should be changed to have a more sustainable recycling of electronics?

FY08 Consolidated Sales & Operating Revenue  7,729.9 bln Yen Headcount  ca. 170,000 employees, of which ca. 12,000 in Europe Product Range Electronics: TV (Bravia), Audio (Walkman), Video (Blu Ray), Camera (CyberShot), PC (VAIO), Professional products,… Game: Playstation, PSP Mobile phones: Sony Ericsson Mobile Communications Financial Services: Sony Life, Sony Assurance, Sony Bank Pictures: Angels and Demons, Quantum of Solace, … Music: Sony Music Entertainment (Beyonce, Bruce Springsteen, Christina Aguilera, Justin Timberlake, Pink, …) About Sony Corporation

FY08 Consolidated Sales & Operating Revenue  7,729.9 bln Yen

Headcount  ca. 170,000 employees, of which ca. 12,000 in Europe

Product Range

Electronics: TV (Bravia), Audio (Walkman), Video (Blu Ray), Camera (CyberShot), PC (VAIO), Professional products,…

Game: Playstation, PSP

Mobile phones: Sony Ericsson Mobile Communications

Financial Services: Sony Life, Sony Assurance, Sony Bank

Pictures: Angels and Demons, Quantum of Solace, …

Music: Sony Music Entertainment (Beyonce, Bruce Springsteen, Christina Aguilera, Justin Timberlake, Pink, …)

Sony aims for greater eco-efficiency in its business activities through maximizing the efficiency of energy and resource use and providing products and services with greater added value. Efforts will focus on reducing harmful effects on the environment by ensuring compliance with all applicable environmental regulations and reducing the environmental impact of energy and resource use on a continuing basis. Steps will also be taken to find solutions to complex environmental issues through closer cooperation and enhanced information sharing with the broad spectrum of Sony stakeholders. Sony Group Environmental Vision

Sony aims for greater eco-efficiency in its business activities through maximizing the efficiency of energy and resource use and providing products and services with greater added value.

Efforts will focus on reducing harmful effects on the environment by ensuring compliance with all applicable environmental regulations and reducing the environmental impact of energy and resource use on a continuing basis.

Steps will also be taken to find solutions to complex environmental issues through closer cooperation and enhanced information sharing with the broad spectrum of Sony stakeholders.

Our BRAVIA TV “WE5” consumes 50% less energy than previous comparable model. The whole 2009 BRAVIA range consumes 10–20% less power than the 2008 range In 2008, 32 of Sony Europe’s sites are powered by electricity from 100% renewable sources. Sony Europe reduced CO2 emissions by approximately 90% between 2000 and 2008. Sony is a member of WWF’s Climate Savers Programme, thus publicly committing to reducing CO2 emissions. All suppliers are certified according to Sony’s Green Partner Programme (GPP), requiring adherence to strict environmental standards that exceed current legislation. Sony has set up a collection and recycling organization for waste electronics that is now operative in 11 European countries. In 2008, ca. 60,000 tons of electronic waste were collected and recycled on behalf of Sony in 20 European countries. A few facts and achievements

Our BRAVIA TV “WE5” consumes 50% less energy than previous comparable model. The whole 2009 BRAVIA range consumes 10–20% less power than the 2008 range

In 2008, 32 of Sony Europe’s sites are powered by electricity from 100% renewable sources.

Sony Europe reduced CO2 emissions by approximately 90% between 2000 and 2008.

Sony is a member of WWF’s Climate Savers Programme, thus publicly committing to reducing CO2 emissions.

All suppliers are certified according to Sony’s Green Partner Programme (GPP), requiring adherence to strict environmental standards that exceed current legislation.

Sony has set up a collection and recycling organization for waste electronics that is now operative in 11 European countries.

In 2008, ca. 60,000 tons of electronic waste were collected and recycled on behalf of Sony in 20 European countries.

Sony Europe, Sony Environmental Vision and management system Sony recycling policy and recycling activities What are the problems we face with recycling? Why is this happening? What should be changed to have a more sustainable recycling of electronics?

Sony Europe, Sony Environmental Vision and management system

Sony recycling policy and recycling activities

What are the problems we face with recycling?

Why is this happening?

What should be changed to have a more sustainable recycling of electronics?

Sony recycling philosophy Sony is commited to the principle of Individual Producer Responsibility (IPR) as it provides incentives to producers for taking responsibility of the entire lifecycle of his/her own products, including end of life. Consequently Sony is promoting the collection and recycling of end-of-life products and the design of products suitable for recycling. Sony is committed to the development and efficient operation of new recycling systems harmonized to the social needs of different regions and countries.

Sony is commited to the principle of Individual Producer Responsibility (IPR) as it provides incentives to producers for taking responsibility of the entire lifecycle of his/her own products, including end of life.

Consequently Sony is promoting the collection and recycling of end-of-life products and the design of products suitable for recycling.

Sony is committed to the development and efficient operation of new recycling systems harmonized to the social needs of different regions and countries.

The purpose of EU electronic waste legislation Preserve, protect and improve quality of environment Divert waste electronics from landfill Minimum standards for treatment of waste electronics Save natural resources (material and energy) Producer responsibility principle Define and distribute roles and responsibilities of the different stakeholders Provide consumers free access to collection points for end-of-life products

Preserve, protect and improve quality of environment

Divert waste electronics from landfill

Minimum standards for treatment of waste electronics

Save natural resources (material and energy)

Producer responsibility principle

Define and distribute roles and responsibilities of the different stakeholders

Provide consumers free access to collection points for end-of-life products

Electronics Take Back & Recycling in Europe In 2008, around 60,000 tons of electronic waste were collected and recycled for Sony Europe. In 2002 Sony founded the first pan European electronics waste compliance scheme called European Recycling Platform (ERP) together with Braun, Hewlett Packard & Electrolux. Sony electronics recycling in Europe In Europe, Sony is member of several national schemes to finance take-back and recycling of Waste Electronic and Electronic Equipment

Quality assurance within ERP Sony demands that ERP delivers compliance & quality incl. prevention of illegal WEEE shipments by: High treatment and recycling standards (treatment, reuse, etc) All subcontracted parties must sign and comply with ERP requirements Regular onsite audits of all contracted recyclers (prior to contracting + ongoing) ERP Geodis ERP STENA

Sony demands that ERP delivers compliance & quality incl. prevention of illegal WEEE shipments by:

High treatment and recycling standards (treatment, reuse, etc)

All subcontracted parties must sign and comply with ERP requirements

Regular onsite audits of all contracted recyclers (prior to contracting + ongoing)

Sony Europe, Sony Environmental Vision and management system Sony recycling policy and recycling activities What are the problems we face with recycling? Why is this happening? What should be changed to have a more sustainable recycling of electronics?

Sony Europe, Sony Environmental Vision and management system

Sony recycling policy and recycling activities

What are the problems we face with recycling?

Why is this happening?

What should be changed to have a more sustainable recycling of electronics?

Challenges Source: Basel Action Network (BAN) www.ban.org

Challenges Source: Basel Action Network (BAN) www.ban.org

Challenges Source: Basel Action Network (BAN) www.ban.org

Challenges Source: Basel Action Network (BAN) www.ban.org

Challenges Very low official collection results, despite large amounts of electronics waste existing Illegal exports Sub-standard treatment, environmental damage Some hazardous components not removed from products before treatment Complete products thrown into car shredder Acids leaking in environment Unacceptable working conditions Child labor Unprotected workers, huge health and safety issues Practices Sony does not want to be associated with.

Very low official collection results, despite large amounts of electronics waste existing

Illegal exports

Sub-standard treatment, environmental damage

Some hazardous components not removed from products before treatment

Complete products thrown into car shredder

Acids leaking in environment

Unacceptable working conditions

Child labor

Unprotected workers, huge health and safety issues

Practices Sony does not want to be associated with.

Sony Europe, Sony Environmental Vision and management system Sony recycling policy and recycling activities What are the problems we face with recycling? Why is this happening? What should be changed to have a more sustainable recycling of electronics?

Sony Europe, Sony Environmental Vision and management system

Sony recycling policy and recycling activities

What are the problems we face with recycling?

Why is this happening?

What should be changed to have a more sustainable recycling of electronics?

A disconnect between commitment and reality? EU legislator assumed that recycling end of life electronics costs money Polluter pays principle Producers have to finance collection and treatment But… Value of raw material generally rising Demand for recycled material rising Recycling technology is processes are becoming cheaper Reality is that well over half of the scrap collected has a positive value Other actors, scrap scavengers etc, collect the valuable material Collection organizations set up by producers do not get access to waste electronics Producers thus have no control over what happens with that waste

EU legislator assumed that recycling end of life electronics costs money

Polluter pays principle

Producers have to finance collection and treatment

But…

Value of raw material generally rising

Demand for recycled material rising

Recycling technology is processes are becoming cheaper

Reality is that well over half of the scrap collected has a positive value

Other actors, scrap scavengers etc, collect the valuable material

Collection organizations set up by producers do not get access to waste electronics

Producers thus have no control over what happens with that waste

An example: waste electronics in the Netherlands Source: Witteveen+Bos, Onderzoek naar complementaire afvalstromen voor e-waste in Nederland, 10 April 2008 Waste Bin 2kg (11%) Recycling Reuse and Installers 3.6kg (19.5%) Consumer 18.5 kg Take-Back System (on behalf of producers) 5.7kg (31%) Municipal Collection Point Retail Collection Point Retailers 3kg (16.2%) 14.8 kg 80% Municipal Leakage 2.5kg (14%)

Sony Europe, Sony Environmental Vision and management system Sony recycling policy and recycling activities What are the problems we face with recycling? Why is this happening? What should be changed to have a more sustainable recycling of electronics?

Sony Europe, Sony Environmental Vision and management system

Sony recycling policy and recycling activities

What are the problems we face with recycling?

Why is this happening?

What should be changed to have a more sustainable recycling of electronics?

More Sustainable WEEE - basic principles: Legislators need to ensure that all waste collected by different actors is managed (handed over, traded) by registered and qualified parties and are accounted for. waste volumes traded need to be measured and reported all actors handling WEEE should be in the scope of the legislation Producers and their collection organizations are ready to accept all waste electronics handed over to them except for blackmail like compliance evidence note system such as in UK All waste to be treated according to EU regulations and standards . collection & recycling rates can be best measured at permitted, qualified treatment & recycling facilities. a European electronics waste recycling market needs to be enabled with harmonized technical standardization. For the EU to achieve an ambitious collection target, and in order to solve the problems we face with electronics recycling:

Legislators need to ensure that all waste collected by different actors is managed (handed over, traded) by registered and qualified parties and are accounted for.

waste volumes traded need to be measured and reported

all actors handling WEEE should be in the scope of the legislation

Producers and their collection organizations are ready to accept all waste electronics handed over to them

except for blackmail like compliance evidence note system such as in UK

All waste to be treated according to EU regulations and standards .

collection & recycling rates can be best measured at permitted, qualified treatment & recycling facilities.

a European electronics waste recycling market needs to be enabled with harmonized technical standardization.

More Information For more Information please visit: http://www.sony.net/eco (global page) or http://www.sony.eu/eco (European page)

For more Information please visit:

http://www.sony.net/eco

(global page)

or

http://www.sony.eu/eco

(European page)

Thank you and see you at Bright Green! Bright Green takes place 12-13 December 2009 in Copenhagen, in parallel with the United Nations Climate Change Conference (COP15)