Corporate social responsibility and competitive advantage
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Kai Hockerts presentation from CBS Responsibility Day 2009

Kai Hockerts presentation from CBS Responsibility Day 2009

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Corporate social responsibility and competitive advantage Presentation Transcript

  • 1. Corporate Social Responsibility and Competitive Advantage Kai Hockerts, Associate Professor Copenhagen Business School Centre for Corporate Social Responsibility (CSR) Porcelaenshaeven 18, Office 0.113 Tel: 0045 3815-3175, [email_address] www.cbs.dk/staff/hockerts 1 Sept 2009 Responsibility Day, Kai Hockerts, CBS
  • 2. www.cbs.dk/cbscsr 1 Sept 2009 Responsibility Day, Kai Hockerts, CBS
  • 3. Join Us! Beyond this Day
    • Take it into every course you will take
    • Challenge Faculty on how to do
      • Responsible Finance
      • Marketing Ethical Products
      • R&D for Social Innovation
      • Measuring and Reporting CSR
    • Give feed-back to your programme lines
    1 Sept 2009 Responsibility Day, Kai Hockerts, CBS
  • 4. Corporate Social Responsibility and Competitive Advantage Kai Hockerts, Associate Professor Copenhagen Business School Centre for Corporate Social Responsibility (CSR) Porcelaenshaeven 18, Office 0.113 Tel: 0045 3815-3175, [email_address] www.cbs.dk/staff/hockerts 1 Sept 2009 Responsibility Day, Kai Hockerts, CBS
  • 5. Criteria of HUI Ranking
    • Vision & Policy:
    • Environmental policy (I)
    • World-wide standards equivalence (II)
    1 Sept 2009 Responsibility Day, Kai Hockerts, CBS www.hamburger-umweltinst.org/Top50.htm
    • Implementation:
    • Organizational structure (III)
    • Communication (VI)
    • External environmental activities (X)
    • Outcomes:
    • Sustainability of products (IV)
    • Process optimisation (V)
    • Waste Management (VII)
    • Accidents (VII)
    • Contaminated sites  (IX)
  • 6. Leaders of the HUI Ranking 1 Sept 2009 Responsibility Day, Kai Hockerts, CBS Source: http://www.hamburger-umweltinst.org/Top50.htm
  • 7. Laggards of the HUI Ranking
    • Source: http://www.hamburger-umweltinst.org/Top50.htm
    1 Sept 2009 Responsibility Day, Kai Hockerts, CBS
  • 8. Is there a Competitive Advantage of CSR? Analyzing the „Business Case“ for CSR 1 Sept 2009 Responsibility Day, Kai Hockerts, CBS
  • 9. Performance of HUI Leaders and Laggards 1 Sept 2009 Responsibility Day, Kai Hockerts, CBS Source: SAM Asset Management; www.sam-group.com
  • 10. Competitive Advantage or Corporate Adventure? 1 Sept 2009 Responsibility Day, Kai Hockerts, CBS
  • 11. CSR & Competitive Advantage 1 Sept 2009 Responsibility Day, Kai Hockerts, CBS
  • 12. Social Entrepreneurship 1 Sept 2009 Responsibility Day, Kai Hockerts, CBS
  • 13. The Boundaries of Business 1 Sept 2009 Responsibility Day, Kai Hockerts, CBS For-Profit Public Non-Profit are blurring
  • 14. Lists of “CSR” Job Offers
    • http://www.acre-resources.co.uk/ => leading CSR recruitment company (global)
    • www.sustainablebusiness.com/ => Green Dream Jobs (US-focus)
    • http://www.eurosif.org/sri/jobs => Jobs in Socially Responsible Investing (SRI)
    • http://uk.oneworld.net/job/list/professional/ => OneWorld Job List - For jobs in human rights, environment, and development (UK-based)
    • http://jobs.undp.org/ => UNDP jobsite
    1 Sept 2009 Responsibility Day, Kai Hockerts, CBS
  • 15. 1 Sept 2009 Responsibility Day, Kai Hockerts, CBS
  • 16. 18 13 8 5 11 15 18
  • 17. Examples of Corporate Social Innovation
  • 18.  
  • 19.  
  • 20. Grameen Phone
    • A Partnership between
      • Grameen Bank
      • Telenor
  • 21.  
  • 22. Eye Care Van
    • A cooperation between
      • Sankara Nethralaya
      • and
  • 23.