Mette Halborg: Fairtrade

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Mette Halborg: Fairtrade

  1. 1. Agenda • My background • Introducing the Fairtrade Organisation • Fairtrade University • CBS as Fairtrade University • Coffee break week 43
  2. 2. My background • Mette Halborg • Fairtrade Town Coordinator at Fairtrade Mark Denmark • metteh@fairtrade-maerket.dk • Student at MSc BLC, Business and Development Studies
  3. 3. About the Fairtrade Mark Mission: to connect disadvantaged producers and consumers, promote fairer trading conditions and empower producers to combat poverty, and take more control of their own lives. • National labelling initiative • FLO, Fairtrade Labelling Organisation International • FLO-Cert: certifying Fairtrade
  4. 4. 5 principles 1) Empower producers to engage in the global market 2) Financial security – minimum price to producers 3) Investment in societal projects – premium to farmers and workers 4) Improve working conditions 5) Environmental sustainability
  5. 5. The strongest Ethical Brand Please, state which of the following brands you know or have heard of.
  6. 6. Responsibility – why is it interesting for companies? • Attractive for employees 90% • Enhance brand reputation 83% • Comply with consumer requirements 72% • Comply with stakeholder requirements 69% • Increase turnover 65% • Enhance relations to the political system 46% Source: Dansk Erhvervs medlemsanalyse, september 2009
  7. 7. Fairtrade Mark Denmark work in: • Retail • Wholesale • The public • And in many other ways…
  8. 8. They support Fairtrade Fairtrade means quality products at a A small price to pay to fair pris. Also for producers! make a difference.
  9. 9. 3 Campaigns • Fairtrade Town • Fairtrade University • Fairtrade High School Co-operation between Fairtrade Mark Denmark and MS ActionAid Denmark
  10. 10. Fairtrade University International Campaign • UK – London School of Economics – King’s College London – St. Catherine’s College (University of Cambridge) – Linacre College (University of Oxford) • Canada • Denmark • Finland • Germany Interaction between Business and • New Zealand Global Responsibility • Australia
  11. 11. What is a Fairtrade University? • A university putting Fairtrade and sustainbility on the agenda • A concept for universities that wish to act socially responsible • Walk the talk • Certain criterias must be fulfilled to become Fairtrade University
  12. 12. Fairtrade University – 6 goals • Formal decision by CBS Management Team • Steering comittee including members from CBS Management Team and CBS Students • Fairtrade products available at Campus – min. 5 products • Serving Fairtrade coffee, tea and sugar at meetings and conferences • 2 yearly events with focus on Fairtrade and global trade • Commitment to campaign for increased consumption of Fairtrade products
  13. 13. Make CBS a Fairtrade University • Require more Fairtrade products on campus • Contact: Jonas Eder-Hansen: jeh.ikl@cbs.dk or Janni Raundahl: info@360students.dk
  14. 14. Week 43 Coffee Break 27 October • Registration via Facebook & www.kaffepausen.nu • Consume coffee, tea, chocolate, juices etc. • Fairtrade products in ”Spisestuerne” • Goal: 100.000 participants
  15. 15. Fairtrade makes a difference for this guy…
  16. 16. …and for another 5 million people • Approximately 1.2 million workers and farmers in 60 developing countries in Africa, Asia and Latin America benefit from Fairtrade • Including 827 cooperatives and plantations • More than five million people directly benefit from Fairtrade
  17. 17. Thank you for listening!

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