DemandWise Introduction

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  • Good morning! We are DemandWise. Our mission is to provide information to retailers, consumer packaged goods manufacturers and industrial parts manufacturers that enables them to understand operational and tactical demand for their products in each of their outlets. We estimate prior demand and forecast daily demand for each SKU in each outlet. Today, I’m going to explore some of the implications of this for your business and your business model.
  • DemandWise Introduction

    1. 1. DemandWise Cutting Edge Solutions in Demand Forecasting 06/09/09
    2. 2. DemandWise – built to solve a problem; tested with rigor <ul><li>Built by scientists consulting with Retailers </li></ul><ul><li>Tested in application: </li></ul><ul><ul><li>Loblaws </li></ul></ul><ul><ul><li>Safeway </li></ul></ul><ul><ul><li>Zara </li></ul></ul><ul><ul><li>H&O </li></ul></ul><ul><ul><li>The Gap </li></ul></ul><ul><ul><li>Tnuva Food Products </li></ul></ul>06/09/09 DemandWise Partners, LLC; charles@priceandbroming.com; 407-592-0060
    3. 3. What DemandWise Does <ul><li>DemandWise Transforms Point-of-Sale data into actionable intelligence by: </li></ul><ul><li>Estimating daily demand </li></ul><ul><li>Forecasting daily demand </li></ul><ul><li>Recommending order quantities and </li></ul><ul><li>Estimating price elasticity of demand </li></ul><ul><li>for each SKU in each store every day. </li></ul>06/09/09
    4. 4. DemandWise “Smart Supply” 06/09/09 Supply rules & parameters DemandWise Sales per SKU/store/day Promotion events Out of stock events SKU/store: Demand forecasting: Suggested order quantity: <ul><li>Decrease out of stock </li></ul><ul><li>Decrease backorders </li></ul>60 71 55 60 90 90 0 65 65 55 190 . . 240 . . . 190 . .
    5. 5. How DemandWise is delivered <ul><li>Software-as-a-Service </li></ul><ul><li>No installed software </li></ul><ul><li>Simple, easy to implement </li></ul><ul><li>Minimal human resources required </li></ul><ul><ul><li>During deployment </li></ul></ul><ul><ul><li>During use </li></ul></ul><ul><li>Forecasts delivered daily to the people who use them the way they want them </li></ul>06/09/09
    6. 6. How it Works for You and Your Outlets 06/09/09 Reports and Forecasts Order Quantities Delivery Schedules POS Data Collaborate DemandWise Retailer YOU
    7. 7. DemandWise—Transform POS Data into Actionable Intelligence <ul><li>Critical information </li></ul><ul><ul><li>Understand historical demand; forecast demand accurately </li></ul></ul><ul><ul><li>Understand past promotions; manage future promos for profits </li></ul></ul><ul><ul><li>Know the price elasticity of demand for your products; forecast lift or decrease due to price changes </li></ul></ul><ul><li>Market Leverage </li></ul><ul><ul><li>Get the shelf space you deserve in the locations you’ve earned </li></ul></ul><ul><ul><li>Manage your retailers store-by-store, distributors warehouse-by-warehouse </li></ul></ul><ul><ul><li>Drive store promo management tactics and strategy </li></ul></ul><ul><ul><li>Supply Chain Precision </li></ul></ul><ul><ul><li>Manage your inventory with greater precision and confidence </li></ul></ul><ul><ul><li>Reduce logistics expenses and investment </li></ul></ul>06/09/09
    8. 8. DemandWise vs. Competitors Cutting Edge Solutions in Demand Forecasting Feature DemandWise Large Competitor 1 Independent 1 Large Competitor 2 Delivery Model SaaS Server based Server based Server based Factor inputs 5 > 400 > 400 Unknown User Training Minimal Extensive Extensive Extensive Manual data entry None Some Some Some Contract Terms Pay-as-you-go Long-term Long-term Long-term Self-monitoring Yes No No No Automated data intake, analysis & forecasting Full No Limited No Price Elasticity Analysis Yes No Limited Limited Price Optimization Yes No Yes No Markdown Analysis Yes No No No Relational Bayesian Networks Yes No No No Bayesian Statistical Analysis Extensive Limited Limited No Machine Learning Yes No No No Best-pick clustering Yes No No No
    9. 9. DemandWise Understand Demand—Satisfy Demand Turn Data Into Intelligence 06/09/09 Charles Broming, President/CEO [email_address] 407-592-0060 DemandWise Partners, LLC 6867 Lucca St., Orlando, FL 32819 www.demandwise.com

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