Things Every Designer Should Know About Marketing

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Things Every Designer Should Know About Marketing

  1. 1. Welcome! Social Love #CropMeetup Twitter: Crop_meetup http://www.meetup.com/designcrop/Tuesday, March 26, 13
  2. 2. Things Every Designer Should Know About Marketing Tori Pratt + Kendall KingTuesday, March 26, 13
  3. 3. Agenda Ni hao 1. Kendall Talks SEO 2. Tori Covers Conversions 3. Panel DiscussionTuesday, March 26, 13
  4. 4. Search Engines are blind to your pretty pictures. • Some Images Have Great Info • Use Alt Tags • Content as text, not images Example SiteTuesday, March 26, 13
  5. 5. Search Engines read heading elements like a table of contents. • Properly style and use the h1, h2, h3... ect. • Avoid abusing the h1 power. (over optimization)Tuesday, March 26, 13
  6. 6. Site Speed - not at a medium pace. • Compress your damn files • Leverage your damn cacheTuesday, March 26, 13
  7. 7. Avoid Bouncers! • Design with a clear/focused message so the customer knows they found • The right spot • Sensible navigation and bread crumbs (html or css) • Make it visually stimulating • Avoid errors • Responsive to mobile devicesTuesday, March 26, 13
  8. 8. Designing to Sell Creating a Clear Conversion PathTuesday, March 26, 13
  9. 9. 1 Track everything!Tuesday, March 26, 13
  10. 10. 2 Subliminal SuggestionTuesday, March 26, 13
  11. 11. 3 Prevent Choice ParalysisTuesday, March 26, 13
  12. 12. 4 AIDA Attention, Interest, Desire, ActionTuesday, March 26, 13
  13. 13. 5 Guide AttentionTuesday, March 26, 13
  14. 14. 6 Next ActionsTuesday, March 26, 13
  15. 15. 7 The Gutenberg RuleTuesday, March 26, 13
  16. 16. Tools • Google Analytics Content Experiments • Unbounce Landing Page Builder • Visual Website OptimizerTuesday, March 26, 13
  17. 17. Thanks! Tori Pratt + Kendall KingTuesday, March 26, 13
  18. 18. Panel Discussion Tori Pratt + Kendall King + Corey BrinkmannTuesday, March 26, 13
  19. 19. Thanks for Coming! And special thanks to our sponsors:Tuesday, March 26, 13
  20. 20. Social Love Crop http://www.meetup.com/designcrop/ Twitter: Crop_meetup / #CropMeetup Host Atlantic BT / twitter: @atlanticbt / http://www.atlanticbt.com Co-Organizer Eileen Allen / twitter: @eileenallen / dribbble: eileenallen Co-Organizer Corey Brinkmann / twitter: @cbrinkmann / dribbble: cbrinkmann Presenters Tori Pratt / Kendall King / Corey BrinkmannTuesday, March 26, 13

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