Effective usability testing on the cheap public view
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Effective usability testing on the cheap public view

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Effective usability testing on the cheap public view Effective usability testing on the cheap public view Presentation Transcript

  • EFFECTIVE USABILITY TESTING ON THE CHEAPA SIMPLE PROGRAM TO IMPROVE YOUR CUSTOMER’S CATALOG AND WEBSITE EXPERIENCE
  • SPACE OR
  • PARTICIPANTS• Go Downtown (See 90 Percent of Everything by Harry Brignull.) http://www. 90percentofeverything.com/2009/05/22• You Only need to test 3-5• Demographic variety is best, but don’t obsess
  • ASSISTANCEBEST OR IF YOU MUST…
  • PUBLIC ACCESS CATALOG
  • TEST QUESTIONS• Write a Welcome Script• Target Areas You Want to Test• Action, Task Oriented Questions• Avoid Using Your Label Words• Write Down Search Terms
  • ANALYZING RESPONSES • Create Spreadsheet • Look For Common ThemesQuestions Participant Participant Participant 3 Participant 1 2 4Do a keyword Homepage – Homepage – Homepage – Catalog – Startsearch for Catalog Search Catalog Search Catalog Search Box typing “Venice” –Venice. Box “Venice” Box “Venice” “Venice” (using Go picks Venice, Italy      button) from catalog The first title in Click on the book Click on the   suggestionsthe list looks title – Open book title – Click on Book  intriguing. How Summary drawer Open Summary Cover – Nothing Click on Fullwould you find   drawer Happens – Google Display button –out more about Speed: Fast   Preview Open Summarythis book to see Speed: Fast   drawerif you wanted to Speed: Slow  request it?   Speed: Fast Participant confused by hover
  • FINAL REPORT AND RECOMMENDATIONS• Describe Methodology• List Areas That Tested Well and List Problem Areas• Choose 3-4 Elements To Change• Note 3-4 Elements To Keep Watch On or To Put On Enhancement List• Include Quotes• Recommended Solutions
  • REPEAT• Test• Make Changes• Test• Make Changes• Test• Make Changes• Test• Make Changes• Test• Make Changes• Retire
  • A STEP FURTHER• Create A Scheduled, Planned Series Of Tests• Test Mobile• Screencapture And Audio For Stakeholders
  • SIMPLE, CHEAP, EFFECTIVE• Space, participants, assistance and content• Write Task, Action Oriented Questions• Test• Observe• Analyze Results• Make Changes• Repeat
  • MY FAVORITES
  • THANK YOU! Colleen Brazil, Content Access Manager Sno-Isle Libraries (360)651-7046, cbrazil@sno-isle.org Slides available on http://www.slideshare.net/cbrazil/effective-usability-testing-on-the-cheap- public-view