Cleveland Clinic
                                  Mobile Website




Bi-Weekly Communication Meeting
Monday, October 26, ...
Agenda

• Project Introduction
• Process
• Site Overview
• Question & Answers




                         Cleveland Clini...
Mobile Site Introduction

• Timeline
  12/29/08 – Internet Marketing Brainstorming Meeting; Prioritization
  05/18/09 – In...
Mobile Site Introduction (Cont’d)

• Scope - Develop, test and deploy a “foundational” mobile
   Web presence for The Clev...
Process

• Vendor Procurement – Who and Why ?
  – Experience with Cleveland Clinic
  – Continuum of Mobile Experience
  – ...
Process (Cont’d)

• End-to-End Solution Deliverables
  – SOW
  – Project Plan
  – Personas
  – Site Map
  – Wire Frames
  ...
Mobile Site Overview

• Features & Functionality
  – Supported Devices: iPhone, Windows Mobile, Blackberry Curve
    & Sto...
Mobile Site Overview – Site Map
PRIMARY
NAVIGATION                          Device Sniffer

1                     4
      ...
Home Page




            Cleveland Clinic Mobile Website | Oct. 26, 2009 l 9
Search Results




            Cleveland Clinic Mobile Website | Oct. 26, 2009 l 10
Patients & Visitors




               Cleveland Clinic Mobile Website | Oct. 26, 2009 l 11
Locations Listing




              Cleveland Clinic Mobile Website | Oct. 26, 2009 l 12
News Detail




          Cleveland Clinic Mobile Website | Oct. 26, 2009 l 13
Department Listing




              Cleveland Clinic Mobile Website | Oct. 26, 2009 l 14
Department Detail




             Cleveland Clinic Mobile Website | Oct. 26, 2009 l 15
Physician Search




             Cleveland Clinic Mobile Website | Oct. 26, 2009 l 16
Physician Detail




             Cleveland Clinic Mobile Website | Oct. 26, 2009 l 17
Contact Us




             Cleveland Clinic Mobile Website | Oct. 26, 2009 l 18
Request An Appointment




                Cleveland Clinic Mobile Website | Oct. 26, 2009 l 19
Donor Search




          Cleveland Clinic Mobile Website | Oct. 26, 2009 l 20
Donor Search Results




               Cleveland Clinic Mobile Website | Oct. 26, 2009 l 21
Thank you !

• Questions & Answers




                        Cleveland Clinic Mobile Website | Oct. 26, 2009 l 22
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Mobile Presentation

  1. 1. Cleveland Clinic Mobile Website Bi-Weekly Communication Meeting Monday, October 26, 2009 Christopher J. Braat, PhD
  2. 2. Agenda • Project Introduction • Process • Site Overview • Question & Answers Cleveland Clinic Mobile Website | Oct. 26, 2009 l 2
  3. 3. Mobile Site Introduction • Timeline 12/29/08 – Internet Marketing Brainstorming Meeting; Prioritization 05/18/09 – Initial BRD Authored; RFP sent out to Vendors 06/15/09 – Additional Vendor Feedback Analyzed; Vendor Selected 06/25/09 – Off Site Kickoff Meeting Cleveland Clinic Mobile Website | Oct. 26, 2009 l 3
  4. 4. Mobile Site Introduction (Cont’d) • Scope - Develop, test and deploy a “foundational” mobile Web presence for The Cleveland Clinic. • Goals 1. Establish a Mobile platform and Web presence for The Cleveland Clinic 2. Provide requirements-based features and functionality as specified by the Internet Marketing technical and content teams (per Requirements) 3. Implement on time, within budget and with zero defects Cleveland Clinic Mobile Website | Oct. 26, 2009 l 4
  5. 5. Process • Vendor Procurement – Who and Why ? – Experience with Cleveland Clinic – Continuum of Mobile Experience – Service Offering – Research and Recommendations – Clarifying Sales with Request via Additional Feedback – Technology Integration and Time to Market – Cost Considerations – Number of Supported Devices – SMS (Short Message Service) – Other Partners (Testing; Medical Terminology Dictionary) Cleveland Clinic Mobile Website | Oct. 26, 2009 l 5
  6. 6. Process (Cont’d) • End-to-End Solution Deliverables – SOW – Project Plan – Personas – Site Map – Wire Frames – Design Comps – Business Requirements Document – Site Development – Testing, Implementation, Support Cleveland Clinic Mobile Website | Oct. 26, 2009 l 6
  7. 7. Mobile Site Overview • Features & Functionality – Supported Devices: iPhone, Windows Mobile, Blackberry Curve & Storm (Text Only) – Device Sniffer – Short Code: CLINIC (“254642”) – Merriam Webster Medical Dictionary; Not Symptom Checker – Locations & Directions – Contact Us/Make an Appointment Integration – Search/SEO – Find a Doctor – Donation Information – Feedback Mechanism Cleveland Clinic Mobile Website | Oct. 26, 2009 l 7
  8. 8. Mobile Site Overview – Site Map PRIMARY NAVIGATION Device Sniffer 1 4 Home Search Results 22 23 Request an Appointment This content will be Phone # Referral available in the header of every 20 14 page of the website. SEARCH Find Locations Locations List 15 16 Location Detail Maps 17 Donation Request Appt. Information 12 18 19 Get News Contact Us Find Doctors Dr. Search 5 13 Privacy This content will be Dr. Bio Pages available in the footer of every page Send to Mobile of the website. 5 5 6 Patients & New Patients Visitors FAQs Visitors 5 7 Referral Info FAQ Detail Appointment Reminders 8 10 Institutes & Full Department Test Result Full Institutes List Departments List Availability 9 11 Notifications Institutes Detail Department Detail SMS Messaging Send Directions Layer 24 24 All of these items will News reside within key parts Health Medical Medical Notifications of the website as Information Dictionary Terminology communications and 25 reminder tools between Send Page the Clinic and Patients Results Page(s) Cleveland Clinic Mobile Website | Oct. 26, 2009 l 8
  9. 9. Home Page Cleveland Clinic Mobile Website | Oct. 26, 2009 l 9
  10. 10. Search Results Cleveland Clinic Mobile Website | Oct. 26, 2009 l 10
  11. 11. Patients & Visitors Cleveland Clinic Mobile Website | Oct. 26, 2009 l 11
  12. 12. Locations Listing Cleveland Clinic Mobile Website | Oct. 26, 2009 l 12
  13. 13. News Detail Cleveland Clinic Mobile Website | Oct. 26, 2009 l 13
  14. 14. Department Listing Cleveland Clinic Mobile Website | Oct. 26, 2009 l 14
  15. 15. Department Detail Cleveland Clinic Mobile Website | Oct. 26, 2009 l 15
  16. 16. Physician Search Cleveland Clinic Mobile Website | Oct. 26, 2009 l 16
  17. 17. Physician Detail Cleveland Clinic Mobile Website | Oct. 26, 2009 l 17
  18. 18. Contact Us Cleveland Clinic Mobile Website | Oct. 26, 2009 l 18
  19. 19. Request An Appointment Cleveland Clinic Mobile Website | Oct. 26, 2009 l 19
  20. 20. Donor Search Cleveland Clinic Mobile Website | Oct. 26, 2009 l 20
  21. 21. Donor Search Results Cleveland Clinic Mobile Website | Oct. 26, 2009 l 21
  22. 22. Thank you ! • Questions & Answers Cleveland Clinic Mobile Website | Oct. 26, 2009 l 22
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