Internet Marketing
                                Process Overview




Weekly Communications Meeting
Monday, July 6, 2009...
Agenda

• Process Overview
• Translation into Practice
• PMM and PLC
• Technical Discussion
  – MOSS Levels of Integration...
Process Overview

• Why ?
  – Set and manage internal and external expectations
• How ?
  – Projectize our team and organi...
Translation into Practice

• Requirements Driven
• Vendor Procurement
• Project Planning/Management
• Build & Deploy Sched...
PMM and PLC

• Project Life Cycle
  – Project Management (PMP/PMI)
  – Software Development (SDLC)
• CCF Internal PMO
  – ...
High Level PLC




                 Internet Marketing Process Overview | Jul. 6, 2009 l 6
IIM DEV Workflow




                   Internet Marketing Process Overview | Jul. 6, 2009 l 7
MOSS Levels of Integration


                                           MOSS
                                          MAS...
Integration Details
•   MOSS Master Page Layout – “Foundational Design which all          1.) CODE - Code and code standar...
Summary

• Processes are evolving to meet:
  – Client demands
  – Increased focus on quality
  – Improve efficiency
• What...
Thank you !

• Questions & Answers




                        Internet Marketing Process Overview | Jul. 6, 2009 l 11
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Process Presentation

  1. 1. Internet Marketing Process Overview Weekly Communications Meeting Monday, July 6, 2009 Christopher J. Braat, PhD AC1-1-306
  2. 2. Agenda • Process Overview • Translation into Practice • PMM and PLC • Technical Discussion – MOSS Levels of Integration – Integration Details • Summary • Question & Answers Internet Marketing Process Overview | Jul. 6, 2009 l 2
  3. 3. Process Overview • Why ? – Set and manage internal and external expectations • How ? – Projectize our team and organization – Collaborative effort – What makes sense (aka … easy to manage) – Progressive elaboration Internet Marketing Process Overview | Jul. 6, 2009 l 3
  4. 4. Translation into Practice • Requirements Driven • Vendor Procurement • Project Planning/Management • Build & Deploy Schedule • Testing Methods • Change Control • Reporting Internet Marketing Process Overview | Jul. 6, 2009 l 4
  5. 5. PMM and PLC • Project Life Cycle – Project Management (PMP/PMI) – Software Development (SDLC) • CCF Internal PMO – Classical model – Suitable for traditional ITD Projects • Adopted modified approach • Training Session Internet Marketing Process Overview | Jul. 6, 2009 l 5
  6. 6. High Level PLC Internet Marketing Process Overview | Jul. 6, 2009 l 6
  7. 7. IIM DEV Workflow Internet Marketing Process Overview | Jul. 6, 2009 l 7
  8. 8. MOSS Levels of Integration MOSS MASTER PAGE LAYOUTS TEMPLATES MOSS PAGE LAYOUTS ABSTRACT LAYER INFRASTRUCTURE USER-EDITABLE COMPONENTS HARD-CODED CONTROLS ANIMATION CONTENT CUSTOM CODE CODE 1. 2. 3. 4. 5. 6. Internet Marketing Process Overview | Jul. 6, 2009 l 8
  9. 9. Integration Details • MOSS Master Page Layout – “Foundational Design which all 1.) CODE - Code and code standards for any supported language templates and Page Layouts use”; usually includes Header, (CSS, Java/JavaScript, HTML, AJAX, etc.) Footer, search, tracking code and other items consistently used on every page of the site using a certain Master Page Layout 2.) CODE COMPONENTS – Standardized, interchangeable coded components used across multiple Page Layouts, may be jointly • Templates – “Logical Groupings of Page Layouts by Type or developed (3 tab, 3 tab with picture, 3 tab with video, etc.) Section”; these do not exist in MOSS but are used for categorization; listed by numbers, for example: 1.0 – Home Pages 3.) CUSTOM CONTROLS – Embedded Plug-ins (DB, InfoPath forms, picture viewer) 2.0 – Section Pages 3.0 – Category 4.) ANIMATION – Any item presenting animation to the end user 4.0 – Index (JavaScript flyouts, video players, slide show feature, existing/new banners, Flash Controls, etc.) 5.0 – Detail 6.0 – Widgets 5.) USER-EDITABLE or HARD-CODED CONTENT – Images and copy or blocks of text • MOSS Page Layouts – “MOSS Web Author editable page layouts” which are selected when adding a new page, denoted by n.x (ie – 3.1, 5.2, etc.) 6.) INFRASTRUCTURE – IA deliverables or any other architectural components (Taxonomy, URLs, SEO/PPC Tracking code) • Abstract Layer – “All possible items in a page layout” Internet Marketing Process Overview | Jul. 6, 2009 l 9
  10. 10. Summary • Processes are evolving to meet: – Client demands – Increased focus on quality – Improve efficiency • What is needed: – Active management – Use and reinforcement – Continued refinement Internet Marketing Process Overview | Jul. 6, 2009 l 10
  11. 11. Thank you ! • Questions & Answers Internet Marketing Process Overview | Jul. 6, 2009 l 11
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