Library Technology Integration 2013 (NLLS Symposium)
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Library Technology Integration 2013 (NLLS Symposium)

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How Libraries can take advantage of technology and the features in TownLife (Econolution Inc.) to deliver the best patron benefit.

How Libraries can take advantage of technology and the features in TownLife (Econolution Inc.) to deliver the best patron benefit.

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  • Gauge audienceHow many are writing blogs?How many have their library events in the event calendar?How many have the CCD librarian hot list displaying on their webpages?Who is from a library in the County of St. Paul, Town of St. Paul, Village of Mannville, Town of Mundare, Town of Smoky Lake , or the Village of Vilna? => Free Community Websites
  • Hopes:Review the purpose our tools need to fulfilHow our tools can best be appliedGenerate ideas on what our tweaks our tools need nextWhere do Libraries fit in our Information Age?
  • Normally I would dive intoTownLife features and how they are used to achieve this goal…But before we talk about the TownLife toolsI think we need to look at libraries,Their challenges& what they are trying to achieve.Allow me a moment to DIGRESS from the normal technical discussion of how to use our tools, but first I want to make sure I have a clear picture of what we are trying use them for.
  • These are the words of Thomas JeffersonTo truly understand how to use our tools we need to ensure we have a clear picture of what challenges exist for libraries, and that starts by looking at how Libraries evolved
  • Key is the ideologies of the time, not the National audience it originatedThomas Jefferson wrote:I have often thought that nothing would do more extensive good at small expense than the establishment of a small circulating library in every county, to consist of a few well-chosen books, to be lent to the people of the country under regulations as would secure their safe return in due time.And so starts libraries for the masses… (Jefferson’s own 6,000 books http://www.loc.gov/exhibits/jefferson/jefflib.html)
  • Prior to 1938 libraries did not buy paperbacks. Ginnie Cooper at the DC Public LibrariesFirst paperback printed in the US was an edition of THE GOOD EARTH by Pearl S. Buck printed by Pocket Books in 1938
  • By the 1950’s the low cost of paperback books had created a boom of salesBut this change wasn’t without doubtLeBaron R. Barker of Doubleday stated that paperbacks would “undermine the whole structure of publishing”Sure it undercut the popularity of pulp magazines but as a result many of those people became BOOK authors (Isaac Asimov and others)CHANGE introduces OPPORTUNITYConnect this Today as are faced with the emergence of the ebook..
  • According to the Public Library Inquiry, libraries serving populations of 100,000 or more purchased an average 48,000 books in 1948 – enough to buy over 4 copies of every one of the 11,000 titles published in that year.Steve Coffman, Library Support Services, Inc. (quoted from a forthcoming article Coffman provided to me) ForbesChallenges were simply ACCESS to this information, Goal is to facilitate the storage and access
  • The acquisition strategy of the 1950’s is no longer valid, of the 300,000 books published Forbes estimates an average library only can purchase 3%
  • Even with great cooperation through regions like Northern Lights, there is simply too many books to hope to purchase them allKey Point to consider is If this Volume is overwhelming our libraries, imagine what is does to our Patrons
  • The mistake would be to assume our goal is to simply get more people to read.Indeed, the fact that reading remains a vibrant part of Canadian cultural life is somewhat startling in the face of the competition for consumers’ attention: movies, video games, television, online shopping, browsing and social networking.Reading is popular.What we need to do is help.
  • Forbes says Libraries need these 3 core mission statements:Specifically how does a patron discover a great self-published or Indie book that doesn’t land on the New York Bestseller list or on a TV talk show? Forbes states 3 key goals of todays’ libraries need to provide access to books, in all their formats but specifically help FIND and discover great books, and use their respected status to help anchor communities (by providing meeting places and a trusted source of information).
  • Our problem isn’t finding the information.. Any home computer can google volumes of data.. It is about filtering through and making a recommendationTrac has a list of information.. But how does a patron filter it to their needsLibraries already have wonderful facilities for gathering community members, promoting our meeting rooms and library events are effective ways to continually show our valueAs a publically funded service we need to ensure universal access, the easy part is simply to make the invitation more welcomingImportant to note that Libraries are needed and are UNIQUELY POSITIONED to SOLVE todays challenges
  • OCLC – The World Libraries a non-profit library cooperativeLibraries have an audience who are willing to listen
  • Important to note that Libraries are needed and are UNIQUELY POSITIONED to SOLVE todays challenges
  • Publishers are customer focused, and if librarians are provided customer information, or show they have a large following them become a powerful voice, just like a random blogger
  • The slideshow could also come from any Photo album, but then would require manual hyperlinks to TRAC, the CCD does this automatically
  • Authors defrauding the system, paying for reviews, discredits the reviews quickly
  • Important to note that Libraries are needed and are UNIQUELY POSITIONED to SOLVE todays challenges
  • Important to note that Libraries are needed and are UNIQUELY POSITIONED to SOLVE todays challenges
  • NLLS as one HUB modelBut also Go East of Edmonton as another potential HUB member
  • Libraries have an audience who are willing to listen
  • Libraries have an audience who are willing to listen
  • Libraries have an audience who are willing to listen
  • Webpages = PromotionModules = Filtration and RecommendHUB = Facilitate
  • Webpages = PromotionModules = Filtration and RecommendHUB = Facilitate

Library Technology Integration 2013 (NLLS Symposium) Library Technology Integration 2013 (NLLS Symposium) Presentation Transcript

  • sales@townlife.com TownLife is a unique online system giving a voice to all levels of civil society. Your library is the gateway to knowledge for our patrons. With TownLife you can: • build a sustainable library •promote patron traffic •improve event participation • apply smart automation for your library YOUR LIBRARY
  • TODAYS AGENDA 1. CLARIFY Library Goals 2. APPLY TownLife tools 3. GENERATE Ideas for Tomorrows Tools
  • PURPOSE Deliver the keys to become a sustainable library by empowering librarians to promote programs and community literacy.
  • BIRTH OF LIBRARIES…
  • “…establishment of a small circulating library in every county, to consist of a few well-chosen books…” Thomas Jefferson 1809
  • 1938 PARADIGM There was a time when Libraries did not buy paperbacks.
  • 1950’S 11,022 books were published in 1950 Photo Source: Susan “Tudy” Crandall Collection
  • Growth through acquisitions Organize information with a catalogue system 1950’S SOLUTION
  • TODAY’S VOLUME 20121950 11,022 VS 328,259 titles published 30x
  • MASS VOLUME Bowker estimates over 235,000 were self-published in 2012
  • CHALLENGE Reading is popular. Reading is the gateway to knowledge… Libraries need to remove barriers to knowledge.
  • FORBES CORE MISSIONS Promote Reading Anchor our Communities Offering Access to Information
  • LIBRARY ACTION ITEMS FILTER and Recommend [Promote Reading] FACILITATE & Host [Anchoring Communities] PROVIDE Easy Universal Access [Offering Access to Information]
  • LIBRARIES: A TRUSTED INSTITUTION
  • LIBRARY ACTION ITEMS FILTER and Recommend FACILITATE & Host PROVIDE Easy Universal Access
  • LIBRARIAN IDEAS  Focus on DISCOVERY of new books  Help FILTER through the information and mass of published books  Provide a library of unbiased, trustworthy REVIEWS
  • EXAMPLE HOW-TOS www.strengthenliteracy.com Includes • Email Training Guides • Website Guides • example Widgets • Actions Steps Hot Links •OverDrive Help Page • Sample Book Review
  • TOWNLIFE MODULES
  • JOB MODULE
  • CROSS PROMOTION
  • GOOGLE INTEGRATION
  • HALL OF FAME Invite Collaboration
  • HOME SLIDESHOW 700px wide x 467px high
  • SLIDESHOW LAYOUT Photograph is wrong alignment Needs to be Horizontal
  • SLIDESHOW TEXT
  • CCD WISH LIST
  • CCD WISH LIST • Home Page usually NLLS List • Internal Pages Librarian = CCD Wish List • Growth: Multiple Lists / Photo Slideshows
  • FONT CUSTOMIZATION
  • POWER OF REVIEWS • Publishers are Customer Driven • Patrons are Looking for Reviews and Recommendations • Timeless Quality Content added to your Website
  • BLOGS FOR REVIEWS
  • TOWNLIFE PROMOTION AUTOMATION Home Page Latest News
  • TOWNLIFE PROMOTION AUTOMATION TownLife Portal
  • LIBRARY ACTION ITEMS FILTER and Recommend FACILITATE & Host PROVIDE Easy Universal Access
  • POST YOUR EVENTS Individual (daily) Event Listings TownLife Portal Home Page Latest News
  • INVITE PARTICIPATION Event Listings Allow for Visitor Notification
  • LIBRARY ACTION ITEMS FILTER and Recommend FACILITATE & Host PROVIDE Easy Universal Access
  • HUB MODEL Members Municipalities Regional Association NLLS Town Municipality Library Community Group Library New Public “Event” “Event” “Event” “Event”
  • CURRENT LOGIN
  • PROMOTE UNIVERSAL ACCESS
  • EASIER ACCESS Or using your library card:
  • LIBRARY ACTION ITEMS FILTER and Recommend [Promote Reading] FACILITATE & Host [Anchoring Communities] PROVIDE Easy Universal Access [Offering Access to Information]
  • TOWNLIFE TOOLS Library Webpages •Home page Slideshow •Font Customization Modules •CCD Slideshow •Blogs for Recommendations HUB Network •Host Events / Meeting Rooms •Free Community Websites
  • REFERENCES Block, Carson “The Great Library Swindle: Your Rights are at Risk” September 2013, presented at Ignite, from http://www.youtube.com/watch?v=VrFB25VFatE Vinjamuri, David “The Wrong War over eBooks: Publishers vs. Libraries” Published: December 11th, 2012, from http://www.forbes.com/sites/davidvinjamuri/2012/12/11/the- wrong-war-over-ebooks-publishers-vs-libraries/3/ Vinjamuri, David “Why Public Libraries Matter: And How They Can Do More” Published: January 16th, 2013, from http://www.forbes.com/sites/davidvinjamuri/2013/01/16/why-public-libraries-matter- and-how-they-can-do-more/ Coffman, Steve “The Decline and Fall of the Library Empire” Published April 2012, from http://www.infotoday.com/searcher/apr12/Coffman--The-Decline-and-Fall-of-the- Library-Empire.shtml Vinjamuri, David “Do Consumer Reviews Have a Future? Why Amazon’s Sock Puppet Scandal is Bigger Than It Appears” Published September 12, 2012, from http://www.forbes.com/sites/davidvinjamuri/2012/09/12/do-consumer-reviews-have-a- future-why-amazons-sock-puppet-scandal-is-bigger-than-it-appears/
  • Ongoing Success Requires Easy Maintenance
  • Collaborative Hub
  • Helping Rural Communities Diversify, Grow and Prosper