How mobile is changing retail

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My presentation to open the panel about mobile at "TI & Varejo" conference in Brazil on June 2013.

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How mobile is changing retail

  1. 1. Cristiano B. M. OliveiraSVP, Business Applicationscbmo@kony.comHow mobile is changing retail:challenges and opportunities
  2. 2. Agenda Offline Retail has been loosing ground to more agile,tech-savvy competitors
  3. 3. Online is still a small fraction of totalretail sales in the US…Source: Business Insider, Federal ReserveOnline RetailOffline Retail
  4. 4. … however online is growing much fasterthan offline retail salesOnline RetailOffline RetailSource: Business Insider, comScore, US Department of Commerce
  5. 5. Agenda Offline Retail has been loosing ground to more agile,tech-savvy competitors Online Retail is also undergoing through a majortransformation
  6. 6. Online Retail itself has also beendisrupted by new business andengagement models Social Commerce Subscription Commerce Curated Commerce Distributed Commerce Crowdsourced Commerce Flash Sales/Daily Deals Same-day Delivery Mobile Commerce
  7. 7. In 4 years, 6 out of 10 Mobile InternetUsers will be Mobile Retail User in the US
  8. 8. Agenda Offline Retail has been loosing ground to more agile,tech-savvy competitors Online Retail is also undergoing through a majortransformation The mobile opportunity in Retail Be a store on the go
  9. 9. The mobile opportunity in RetailBe a store on the go Still a green field for bothOnline and OfflineRetailer Users expect full featureset, not a scale-down ofe-commerce Web site Users expect a tailoredexperience for mobile, nota repackaged Web site Context-awareness askey to build relevantpropositions/experiencesKony Mobile CommerceApplication
  10. 10. Agenda Offline Retail has been loosing ground to more agile,tech-savvy competitors Online Retail is also undergoing through a majortransformation The mobile opportunity in Retail Be a store on the go Build a multichannel presentation layer
  11. 11. The mobile opportunity in RetailBuild a multichannel presentation layer Build a multichannelstrategy for online retail Single, decoupled e-commerce engineproviding services to allinteraction channels In the presentation layer,take a platform approachand deploy a single,future-proof codebasethat dynamically adapts tomultiple channelsKony Mobile & MultichannelPlatformDEPLOY EVERYWHERETabletSmartphoneOther screensDesktopDEVELOP ONCEA single code base
  12. 12. Agenda Offline Retail has been loosing ground to more agile,tech-savvy competitors Online Retail is also undergoing through a majortransformation The mobile opportunity in Retail Be a store on the go Build a multichannel presentation layer Rethink in-store experience
  13. 13. The mobile opportunity in RetailRethink in-store experience Shoppers go online forprice, selection,convenience Shoppers go offline toexperience, interact, takehome faster Smartphone as a centerpiece of in-storeexperience People willing to trade datafor better services,personalizationApple Store, Amsterdam
  14. 14. Agenda Offline Retail has been loosing ground to more agile,tech-savvy competitors Online Retail is also undergoing through a majortransformation The mobile opportunity in Retail Be a store on the go Build a multichannel presentation layer Rethink in-store experience Create a new breed of sales associate
  15. 15. The mobile opportunity in RetailCreate a new breed of sales associate 61% of shoppers say theyare better connected toproduct information thanstore associates 67% of shoppers say theyhave superior storeexperience when storeassociates have real timeaccess to information Mobile apps on the handsof sales associates arekey to increase shoppersspending, loyalty todayKony Mobile ApplicationIn-store SalesSource: Motorola
  16. 16. Agenda Offline Retail has been loosing ground to more agile,tech-savvy competitors Online Retail is also undergoing through a majortransformation The mobile opportunity in Retail Be a store on the go Build a multichannel presentation layer Rethink in-store experience Create a new breed of sales associate Streamline store operations
  17. 17. The mobile opportunity in RetailStreamline store operations Increase the efficiencyand effectiveness of storeoperations team Store staff is mobile bydesign, so their softwareshould be too Go beyond bar codescanning to electronicforms to imaginerecognition Connect staff toconsumers throughmobileKony Mobile ApplicationPlanogram Audit
  18. 18. Agenda Offline Retail has been loosing ground to more agile,tech-savvy competitors Online Retail is also undergoing through a majortransformation The mobile opportunity in Retail Be a store on the go Build a multichannel presentation layer Rethink in-store experience Create a new breed of sales associate Streamline store operations Final Thoughts

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