In-House Recruiting Made Easy


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Using vendors to recruit participants for user feedback can be timely, costly and in general, a drain on resources. Here, we present a method to build your own recruiting tool in-house, complete with actionable items that can be done immediately.

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  • In-House Recruiting Made Easy

    1. 1. In-House Recruiting Made Easy
    2. 2. <ul><li>America’s #1 Online Lender </li></ul><ul><li>Originating purchase and refinance mortgages in 50 states </li></ul><ul><li>Constantly looking for ways to connect with clients </li></ul>Who is Quicken Loans? of 23
    3. 3. of 23
    4. 4. Back in the Day <ul><li>outside vendors cost-prohibitive </li></ul><ul><li>dependent on other team members </li></ul><ul><li>low uptake percentage </li></ul><ul><li>cold calling </li></ul> of 23
    5. 5. The Issue <ul><li>not enough available participants available right when we need them to participate </li></ul> of 23
    6. 6. The Goal <ul><li>create a place where people will reside that will allow them to sign up and allow us to manage them in order to build a pool of available participants at our disposal </li></ul> of 23
    7. 7. Outsourced Solution <ul><li>Budget </li></ul><ul><li>Company Experience </li></ul><ul><li>Customization </li></ul><ul><li>All of the above </li></ul>Which of the following obstacles did we encounter? of 23
    8. 8. How Much Would You Rather Spend? Little to nothing $60,000+ of 23
    9. 9. Where are you Based? Us Them of 23
    10. 10. <ul><li>Illusion of easy customization </li></ul><ul><li>Big changes would have to involve rep </li></ul><ul><li>Features not easily scalable </li></ul>Issues with Customization of 23
    11. 11. Ism: Obsessed with finding a better way <ul><li>“ Our mission is a never-ending quest to find a better way for every process and everything we touch…” </li></ul> of 23
    12. 12. of 23
    13. 13. Benefits <ul><li>Standalone microsite </li></ul><ul><li>Wordpress platform </li></ul><ul><li>Puts a face on the program </li></ul><ul><li>SEO helper </li></ul> of 23
    14. 14. Results <ul><li>300+ new users </li></ul><ul><li>Public venue for upcoming sessions </li></ul><ul><li>Shows that Quicken Loans values the User Experience </li></ul> of 23
    15. 15. What You Can Do <ul><li>Start a Wordpress blog: </li></ul> of 23
    16. 16. What You Can Do <ul><li>Add a form : </li></ul> of 23
    17. 17. What You Can Do <ul><li>Publicize yourself on Twitter and WeLoveWP </li></ul> of 23
    18. 18. What You Can Do <ul><li>Publicize yourself on the company blog and newsletter </li></ul> of 23
    19. 19. What You Can Do <ul><li>Publicize yourself some more: </li></ul><ul><ul><li>Comment on other blogs </li></ul></ul><ul><ul><li>Send an announcement email to past participants </li></ul></ul><ul><ul><li>Blogrolls </li></ul></ul> of 23
    20. 20. What You Can Do <ul><li>Track your results with Google Analytics and Userfly </li></ul> of 23
    21. 21. <ul><li>Track and organize your potential participants </li></ul>What You Can Do of 23
    22. 22. Moral of the Story <ul><li>Take control of your own user recruiting by building and hosting your own microsite with the help of a few easy to use online resources. </li></ul><ul><li>Your sanity will thank you for it. </li></ul> of 23
    23. 23. <ul><li>… With your Users </li></ul><ul><ul><li>Wufoo </li></ul></ul><ul><ul><li>Icebrrg </li></ul></ul><ul><ul><li>We Love WP </li></ul></ul><ul><ul><li>Userfly </li></ul></ul><ul><li>… With Us </li></ul><ul><ul><li>Quicken Loans </li></ul></ul><ul><ul><li>Quicken Loans Feedback Central </li></ul></ul><ul><ul><li>What’s the Diff Blog </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul>Get in Touch of 23