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Create the ultimate in action sports, music and lifestyle event by teaming action sports with the hottest musical acts on the planet. While providing partners with an organic platform to reach the coveted 18 – 34 year old demographic.
Launch The Southern California Salt Festival.
Creatively weave partners’ objectives into a cross platform package of benefits ranging from on-site to college campus tours, from social networks to “old” and “new” media programming
A music celebration, an action sports competition, the “last blast” of the summer '08
Today’s hottest, biggest musical artists
The top names in surf, skate, bmx, wakeboard, beach volleyball, water skiing, jet skiing, super cross and moto x
A pristine waterfront location on the beaches of Ensenada, Mexico
Saying goodbye to the summer before the winter-blahs kick in6 …creating a new date on the calendar… “Fall Break”
Imagine … The hard to engage 18 – 34 demo camping, swimming, watching action sports, listening to music, shopping, sampling, testing new products Capturing and holding the elusive “counter culture” audience’s attention A “captured” audience anticipated to exceed 200,000 in year 1, enjoying a three day mega-event Creating relevant content for re-distribution into traditional and new media outlets for this audience’s consumption
The Southern California Salt Company (SALT) is an action sports retail store chain and multi-media strategy agency; whose television, web, direct mail and proprietary brands will soon position SALT as a leader in the lucrative action sports and lifestyle apparel marketplace.
SALT will manage high profile, brand-marketing events to build awareness and solidify SALT’s position as an industry icon.
SALT will launch its product line at the Southern California Salt Festival and begin multi-channel distribution:
The Southern California Salt Festival (Salt Fest) is the lead marketing event in the launch of SALT
Salt Fest is a three-day, beach concert and sports competition extravaganza showcasing the top names in the music industry and action sports industry.
Salt Fest is strategically scheduled to take place in Ensenada, Mexico during Q4 ’08, providing key event and broadcast programming during a traditionally soft event and broadcast content period.
Salt Fest anticipates luring 200,000 attendees in year one, and millions of viewers to its ancillary programming.
The Southern California Salt Festival Continued
Salt Fest will generate widespread recognition for The Southern California Salt Company and its Subsidiaries
Salt Fest will create global media and broadcast opportunities that can be leveraged by our partners.
Salt Fest Attendees and viewers will enjoy three days of non-stop entertainment
30 of today’s hottest bands playing on three mammoth stages from noon to midnight.
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Action Sports: Pro-am competition in the following action sports disciplines:
The Players – “Who’s Who” Note: SALT is currently in negotiation with artists and athletes for Salt Fest 2008. Artists and athletes will be returning from summer tours and tournaments and have indicated their availability. Given the size and scope of Salt Fest artist’s and athlete’s management teams have consistently expressed their excitement in securing their clients participation. Furthermore, the Salt Fest model further incentives participation by offering top dollar to artists and top prize money for athletes.
Currently, Salt Fest is scheduling 20 of the world most popular artists to perform and discussions are currently underway with the following artists:
Iggy & The Stooges Switchback The Killers Ziggy Marley Kings of Leon Interpol And many many more… Augustana Dave Matthews Band The White Stripes Muse Modest Mouse Snow Patrol Yellowcard Pearl Jam Smashing Pumpkins Cold Play Nickelback Five 4 Fighting Eminem Linkin Park
Top athletes in the key action sports disciplines have expressed uniformed willingness to participate in Salt Fest invitational competitions. Given the substantial prize money that will be awarded during Salt Fest events, no appearance fees are required. Discussions are currently underway with the following athletes’ management teams to secure their participation:
Fallon Heffernan Katie Ketchum Andy Irons Bruce Irons Sunny Garcia Makua Rothman CJ & Damion Hobgood Kyle Berard Andy Macdonald Garrett Reynolds Rob Darden Chad Kagy Kevin Robinson Kelly Slater Rob Machado