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Create the ultimate in action sports, music and lifestyle event by teaming action sports with the hottest musical acts on the planet. While providing partners with an organic platform to reach the coveted 18 – 34 year old demographic.
Launch The Southern California Salt Festival
Creatively weave partners’ objectives into a cross-platform package of benefits ranging form on-site to college campus tours, from social networks to “old” and “new” media programming.
The Southern California Salt Company (SALT) is an emerging action sports, surf, skate, snowboard, water sports equipment and apparel manufacturer whose strategy is to gain significant market share as a retail operator and event organizer.
SALT will manage high profile, brand-marketing events to build awareness and solidify SALT’s position as an industry icon.
SALT will launch its product line at the Southern California Salt Festival and begin multi-channel distribution:
Note: SALT is is currently in negotiation with artists and athletes for Salt Fest 2008. Artists and athletes will be returning from summer tours and tournaments and have indicated their availability. Given the size and scope of Salt Fest artists’ and athletes’ management teams have consistently expressed their excitement in securing their clients participation. Furthermore, the Salt Fest model incentives participation by offering top dollar to artists and top prize money for athletes.
Currently, Salt Fest is scheduling 30 of the world’s most popular artists to perform and discussions are currently underway with the following artists:
Smashing Pumpkins Damian Marley Ziggy Marley Kings of Leon Interpol Elvis Costello Snow Patrol Switchback Yellowcard The Killers Linkin Park Muse Dave Matthews Pearl Jam Nickelback Augustana Yellowcard Modest Mouse Iggy & the Stooges White Stripes
Top athletes in the key action sports disciplines have expressed uniformed willingness to participate in Salt Fest invitational competitions. Given the substantial prize money that will be awarded during Salt Fest events, no appearance fees are required. Discussions are currently underway with the following athletes’ management teams to secure their participation:
Fallon Heffernan Katie Ketchum Andy Irons Bruce Irons Sunny Garcia Makua Rothman Kyle Berard Andy Macdonald Garrett Reynolds Rob Darden Chad Kagy Kevin Robinson