The Big Small Screen: Mobile UI in Japan

The Big Small Screen Mobile UI in Japan Christopher Billich Mobile Monday Germany Home, September 15, 2008

I work for a company called

somewhere around here

The Shameless Advertising Part which works for companies like

The Shameless Advertising Part

(sorry, had to mention that)

useful

= convenient

= beneﬁcial

useful:

Convenient + beneﬁcial Solution to a Problem

Japanese phones are a bit like these

Or rather, like this one

A B A AA B B A BB A B A B A B A B A B A BA A B A B A B A B B A A B A B A B A B A B A A B B A BA B A B A B A B AB A B A B A B A B A B A B AA A BB A B A B A B A B A B A B A B A B A B A B A A BB A B A B B A B A B A BA B A B A B A B A BA B A B B B A B A B A A B A B A

Which is why the manual looks like this

That’s the bad news.

The good news is that the Japanese ROCK.

The better news is that the Japanese ROCK AT:

Making things simple.

Making things easy.

Making things appealing.

Simple Easy Appealing Solutions to Problems

Japanese Operators know that

if you have standards that

make it simple and

easy to make it easy to

create lots of great content and services

a revenue share that makes it

appealing to

create lots of great content and services

promote ﬂat rate data plans so people will use them

How the Japanese solve problems

10,000 characters Mobile PC Multiple Links Emoticons Attachments

Telling Love From Hate

Knowing what the weather will be without asking

On-deck, off-deck, full web search in one

Playing games without having to download stuff

Extending Brand Reach

Finding your way

Redeeming coupons and paying with the same touch

Of course, if your gardens have no walls

and all sorts of people add new plants to it, all the time

then some parts of it are bound to be less pretty

but not everything that works great has to look great.

127 million Japanese

with all sorts of different problems

can make things a bit messy

A B A AA B B A BB A B A B A B A B A B A BA A B A B A B A B B A A B A B A B A B A B A A B B A BA B A B A B A B AB A B A B A B A B A B A B AA A BB A B A B A B A B A B A B A B A B A B A B A A BB A B A B B A B A B A B A B A B A B A B A BA B A B B B A B A B A A B A B A

but, generally speaking

Simple Easy Appealing Solutions to Problems

(we work the same way)

Danke! billich@inﬁnita.co.jp www.inﬁnita.co.jp/en www.slideshare.net/cbillich/slideshows

http://www.infinita.co.jp	22
http://www.fluid-advance.com	17
http://infinita.co.jp	3
http://www.slideshare.net	2

The Big Small Screen: Mobile UI in Japan

by Christopher Billich on Sep 24, 2008

Accessibility

Categories

Tags

Upload Details

Usage Rights

4 Embeds 44

Statistics

The Big Small Screen: Mobile UI in Japan — Presentation Transcript