Harnessing Mobile Marketing To Connect With Today's Youth - How Youth Brands In Japan Do It Right

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3 comments

+ Benjamin Teeuwsen 2 years ago
realized this meanwhile, too :-) well, am looking forward to your update.
+ Christopher Billich 2 years ago
Thanks a lot - this one is actually not the OMD presentation, although parts were similar. Will have the OMD one up shortly, though.
+ Benjamin Teeuwsen 2 years ago
Very nice and insightful presentation today at OMD - and many thx for putting it online!

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Harnessing Mobile Marketing To Connect With Today's Youth How Youth Brands In Japan Do It Right Youth Marketing Forum 2008 Singapore, September 3, 2008 Christopher Billich
Some of the things people do with their phones in Japan
Payment Shopping Camera Coupon Books Navi Manga SNS Search Games VoD Music TV Radio
And if you really want to
You can even make a phone call.
86% of subscribers use the Mobile Internet