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21st Century Mobile Marketing: Japan - Part 1

by Christopher Billich on May 29, 2008

4,601 views

Presentation from 2nd Asia Mobile Marketing & Advertising Summit, Singapore, May 28, 2008. - Part 1 of 2 -

Presentation from 2nd Asia Mobile Marketing & Advertising Summit, Singapore, May 28, 2008. - Part 1 of 2 -

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marketing infinita advertising japan mobile asia parte 1 - 21st century century 2.0 part 21st

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bluechess great presentation, thanks for the good job. 2 years ago Reply
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Christopher Billich , Senior Expert Strategy, Portals & Advertising at Deutsche Telekom AG, Products & Innovation My pleasure! Thanks for sharing all your cool stuff. 2 years ago Reply
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Gerd Leonhard , Media Futurist, Author, Keynote Speaker, Strategist, Think-Tank Leader, Advisor at www.mediafuturist.com Nice images, thanks for sharing! 2 years ago Reply
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17 Favorites

mriyads 2 years ago
lin mu at home 2 years ago
Diego Martínez Núñez , CEO at HUNT Mobile Ads Tags parte 1 - 21st century 2 years ago
Karen Ho , Digital Strategy / Media / Analytics at OMD Tags 21st mobile marketing century japan part 2 years ago
Manoj Kandasamy , Business Group Head. at GroupM. Interactions-Mobile. 2 years ago
Gerd Leonhard , Media Futurist, Author, Keynote Speaker, Strategist, Think-Tank Leader, Advisor at www.mediafuturist.com 2 years ago
chaiyos 3 years ago
Cleverwood Belgium , Managing Partner at Cleverwood Tags mobile marketing 3 years ago
gianmauro Tags marketing mobile 3 years ago
Alexandru Stanciu 3 years ago

21st Century Mobile Marketing: Japan - Part 1 — Presentation Transcript

Part 1 of 2 21st Century Mobile Marketing: Japan The 2nd Mobile Advertising & Marketing Summit Singapore, May 28, 2008 Christopher Billich
90% of subscribers use the Mobile Web
4 4 in 5 of them on 3G in 5 of them on 3G
How we got there
Luscious handsets
Without device fragmentation
All you can eat pricing
Gardens without walls Gardens without walls
Healthy obsession with user experience
Standardization
Wide choice of formats
as a result of which
Mobile Advertising revenues exceeded 621 half a billion US$ last year. 390 288 180 100 2003 2004 2005 2006 2007
To double within next 4 years
2003 Advertising Content
2007 Advertising Content
Campaigns that work
One in every phone
Digital fortune cookies!
268 kinds!
“How many you got?”
Hardware feature #1
Helloooo!
Not an idle screen anymore.
Get me! Get me! Get me! me! Get Get me! Get me!
[continued in Part 2]