21st Century Mobile Marketing: Japan - Part 1

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3 comments

+ bluechess 2 months ago
great presentation, thanks for the good job.
+ Christopher Billich 5 months ago
My pleasure! Thanks for sharing all your cool stuff.
+ Gerd Leonhard 5 months ago
Nice images, thanks for sharing!

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Part 1 of 2 21st Century Mobile Marketing: Japan The 2nd Mobile Advertising & Marketing Summit Singapore, May 28, 2008 Christopher Billich
90% of subscribers use the Mobile Web
4 4 in 5 of them on 3G in 5 of them on 3G
How we got there
Luscious handsets
Without device fragmentation
All you can eat pricing
Gardens without walls Gardens without walls
Healthy obsession with user experience
Standardization
Wide choice of formats
as a result of which
Mobile Advertising revenues exceeded 621 half a billion US$ last year. 390 288 180 100 2003 2004 2005 2006 2007
To double within next 4 years
2003 Advertising Content
2007 Advertising Content
Campaigns that work
One in every phone
Digital fortune cookies!
268 kinds!
“How many you got?”
Hardware feature #1
Helloooo!
Not an idle screen anymore.
Get me! Get me! Get me! me! Get Get me! Get me!
[continued in Part 2]