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21st Century Mobile Marketing: Japan - Part 1
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21st Century Mobile Marketing: Japan - Part 1

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Presentation from 2nd Asia Mobile Marketing & Advertising Summit, Singapore, May 28, 2008. - Part 1 of 2 -

Presentation from 2nd Asia Mobile Marketing & Advertising Summit, Singapore, May 28, 2008. - Part 1 of 2 -

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  • 1. Part 1 of 2 21st Century Mobile Marketing: Japan The 2nd Mobile Advertising & Marketing Summit Singapore, May 28, 2008 Christopher Billich
  • 2. 90% of subscribers use the Mobile Web
  • 3. 4 4 in 5 of them on 3G in 5 of them on 3G
  • 4. How we got there
  • 5. Luscious handsets
  • 6. Without device fragmentation
  • 7. All you can eat pricing
  • 8. Gardens without walls Gardens without walls
  • 9. Healthy obsession with user experience
  • 10. Standardization
  • 11. Wide choice of formats
  • 12. as a result of which
  • 13. Mobile Advertising revenues exceeded 621 half a billion US$ last year. 390 288 180 100 2003 2004 2005 2006 2007
  • 14. To double within next 4 years
  • 15. 2003 Advertising Content
  • 16. 2007 Advertising Content
  • 17. Campaigns that work
  • 18. One in every phone
  • 19. Digital fortune cookies!
  • 20. 268 kinds!
  • 21. “How many you got?”
  • 22. Hardware feature #1
  • 23. Helloooo!
  • 24. Not an idle screen anymore.
  • 25. Get me! Get me! Get me! me! Get Get me! Get me!
  • 26. [continued in Part 2]

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