SlideShare a Scribd company logo
1 of 51
Download to read offline
Google can do That?
                            How to Search the
                            Internet Effectively

Research Edge
Cindy Fromherz, Principal
October, 2012
The Key Tools

Browser
  Internet Explorer, Firefox, Safari, Chrome

Search engine
  Google, Bing, Yahoo, Ask, AOL
  Many others useful for special purposes
Google is the Leader
Chrome is Google’s Browser

Fast, stable, uncluttered
Excellent bookmark handling
Incognito mode for more secure browsing
Built-in Google Sync to keep bookmarks
  synchronized across your computers
Voice activated searching
Application to hide ads
Header Comparison
Internet Explorer:




 Chrome:
TakeAway Tip
Give Google Chrome a Try
How Search Works
Search engines, such as Google, create their listings
  automatically. They "crawl" or "spider" the web,
  then record the information found in an index.
When you enter words into a search box, search
  engine software sifts through the millions of pages
  in the index to find matches and rank them in the
  most relevant order.
The algorithms influencing order are based on
  number of times the word appears on a site, the
  quality of the site, page rank and numerous other
  variables.
The Art of Keyword Choices

Think about the words that might be in your
  desired results page.
Determine the most important words in your
  search as well as potential synonyms.
Put yourself in the mindset of the author of the
  words.
May have to do several queries in a row to key in
  on the topic.
Search Tips 1
Search Tips 2
Who was elected president in 1976 and by what percentage?

        Query – [results 1976 presidential election]
TakeAway Tip
Keywords are Key
Choose them carefully
Finding Text on a Web Page

Windows computers: press the control and F keys at the
  same time.
Apple computers: press the command and F keys at the
  same time.
Android tablets: in a browser window, touch the menu
  button in the top right of the screen, then select "find
  on page".
Safari on iPad tablets: click the cursor in the search box in
  the upper right corner of the screen. Directly above the
  keyboard, a "find on page" box will open.
TakeAway Tip
Use Control F to Find on Page
     (Command F on a Mac)
The Search Engine Results Page
There are three main parts of a search engine result:
  the page title (in blue), the web address (in
  green), and snippet/abstract (in black) that
  contains the text from the page around the terms
  you search for.
Links within the search engine results go directly to
  sub-pages of the site.
Ads relevant to your search may appear – they are
  labeled as ads, and shaded in pink.
Related searches are suggested.
Example
Timesaver 1 – Google Instant
As you start to type, results for a popular
search that begins with those letters
automatically appears.

You can enable Google Instant by accessing
your search settings under the gear icon on
any search results page.
Timesaver 2 - Autocomplete


As you type within the Google search box
on Google, the autocomplete algorithm
offers searches that might be similar to
the one you're typing.
Timesaver 3 - Instant Previews
See what a webpage is like before clicking a
search result.
First, hover your cursor over a result.
Then hover over the arrows that appear next
to the result to see a visual preview of that
result.
(Does not work for all pages.)
Example
Timesaver 4 - Knowledge Graph
Descriptions and facts that are publicly available on the
  Web
Images from the Web that are selected as the highest
  ranking images about the subject
Related searches to help you explore similar subjects,
  such as other Paris monuments when you search for
  the Eiffel Tower
Other information that's related to the subject, such as a
  map of a location, upcoming events for an artist or
  venue, and the latest Google+ posts for some people
Example
TakeAway Tip
 Take Advantage of Timesavers
(Google Instant, Autocomplete, Instant
      Preview, Knowledge Graph)
Different Kinds of Content
In the left panel of the search results page, you can filter
   results by different categories.

These categories include images, blogs, discussions, recipes,
  patents, books, 3D models, scholarly sources, and others.

Also check out the More tab. Use google search if you can’t
   remember how to get to a category.

Can search both ways – by topic first than content type or vice
  versa.

The left panel does not appear on tablets (iPad, Android).
Example
Example
More Search Filters
  Expand Show search tools in left panel.

  • Location filter

  • Date range filter

  • Similar sites

  • Reading level

  • Exactly as you enter the search terms

  • And more
Image Search
Example – Obama Book, Black Cover
Search-by-Image
Google will try to match an image you supply with
  images on the internet
Images.Google.com
  -- Drag and drop images into search box
  -- Upload image from your computer
  -- Enter an image’s URL
  -- Install extension and right click
Different than Image Search
Not supported by tablets or all browsers
Example
TakeAway Tip
Use Different Media to Filter Results
   (images, news, blogs, video, books,
         scholarly sources, etc. )
Advanced Search - Operators

Specific words, when used before a colon, that
act as commands to filter results.
The site: and the filetype: operators are very
useful
Must pay attention to syntax
Example
The Minus Sign
Use the minus sign (-) to eliminate irrelevant results.
There must be a space before the minus sign.
There must not be a space between the minus sign
  and the word you want to eliminate.
A plus sign (+) does not mean “and,” nor does it
  force inclusion of a word. A plus sign before a
  search term, used as an operator, looks for a
  Google+ Page by that name.
Example –obama -romney
Advanced Search- Quotes

Use quotes to search for a phrase.
Quotes glue words together; there can be
  additional words before or after the phrase,
  but the phrase will always stay together in the
  results.
Advanced Search - OR

Use OR to include more than one way of
   expressing an idea.
If an idea on one side of the OR is more than one
   word, it needs quotes around it (e.g.:
   [handkerchief OR "facial tissue"]
Advanced Search
Query box that incorporates functions we have just
  reviewed, and others. Use it if you feel more
  comfortable using a form than function language.
Access at the bottom of the search results page:




Or at the following URL:
       http://www.google.com/advanced_search
Example
TakeAway Tip
Use Operators to Target Searches
    (site:, filetype:, minus sign, OR)
Search Features

Search features are shortcuts
Searching for “Google search features” gets you
  to the master list
Weather, stock quotes, time in other cities,
  sports scores, sunrise/sunset, statistics, and a
  lot more
Define
Conversions and Calculator

Enter any math equation into the search
  box, and Google will calculate your
  answer.
Conversion units to units [number units in
  units]
These search features are available on any
  computer including cell phone or tablet
Date Range Limiting

Limit results to sources published during a
  specific time period by clicking on Search Tools
  in the left panel, then selecting the
  appropriate time range.
Time filters are available in Web Search, Books,
  Images, News, Videos, Blogs, Discussions, and
  Patents.
This feature is not available on tablet browsers.
Translation and Search

Translate words, sentences, and pages by using
  translate.google.com.
Search in foreign languages using English by
  clicking "More search tools" on the left panel
  of your results page, then select "Translated
  foreign pages". This feature chooses the best
  language in which to search and delivers
  results translated back into English.
Example
Example
Other Examples
Weather – weather New Orleans
Time – time Paris
Stock quotes - AAPL (ticker symbol)
Sports scores – New Orleans Saints
Sunrise and sunset – sunset Key West
Calculator – (5*9)/2.23 (enter equation)
Statistics – unemployment rate LA
Local search – pizza 70130
Movie showtimes – movies 78502
TakeAway Tip
   Use Search Feature Shortcuts
(define, calculator, conversions, date range,
            translations, and more)
Research Edge is a New Orleans based consulting
firm specializing in business research. We help
clients understand their customers, their
competition, and the environment in which their
business operates so they can make smart
decisions.

Cynthia B. Fromherz, Principal

Contact us at: Info@ResearchEdgeConsulting.com

More Related Content

What's hot

Internet Research Presentation
Internet Research PresentationInternet Research Presentation
Internet Research Presentationadeason
 
Searching techniques
Searching techniquesSearching techniques
Searching techniquesPCTE
 
Google advanced search, domain searching plus (oct 2013)
Google advanced search, domain searching plus (oct 2013)Google advanced search, domain searching plus (oct 2013)
Google advanced search, domain searching plus (oct 2013)Lisa Hartman
 
Attacat- Turing Festival presentation August 16th 2016
Attacat- Turing Festival presentation August 16th 2016Attacat- Turing Festival presentation August 16th 2016
Attacat- Turing Festival presentation August 16th 2016Oliver Marriage
 

What's hot (7)

Internet Research Presentation
Internet Research PresentationInternet Research Presentation
Internet Research Presentation
 
Searching techniques
Searching techniquesSearching techniques
Searching techniques
 
Search engines
Search enginesSearch engines
Search engines
 
A Digital Roadmap for Writers
A Digital Roadmap for WritersA Digital Roadmap for Writers
A Digital Roadmap for Writers
 
Google advanced search, domain searching plus (oct 2013)
Google advanced search, domain searching plus (oct 2013)Google advanced search, domain searching plus (oct 2013)
Google advanced search, domain searching plus (oct 2013)
 
Internet Research
Internet ResearchInternet Research
Internet Research
 
Attacat- Turing Festival presentation August 16th 2016
Attacat- Turing Festival presentation August 16th 2016Attacat- Turing Festival presentation August 16th 2016
Attacat- Turing Festival presentation August 16th 2016
 

Similar to Google Can Do That? How to Search the Internet Effectively

Google search techniques
Google search techniquesGoogle search techniques
Google search techniquesNirav Ranpara
 
Google search techniques
Google search techniquesGoogle search techniques
Google search techniquesNirav Ranpara
 
Googlesearchtechniques 090402135045-phpapp01
Googlesearchtechniques 090402135045-phpapp01Googlesearchtechniques 090402135045-phpapp01
Googlesearchtechniques 090402135045-phpapp01Charles Erwin
 
Google Search Techniques
Google Search TechniquesGoogle Search Techniques
Google Search TechniquesDuc Chau
 
Jastine Powerpoint Presentation in ICT 100 (Google)
Jastine Powerpoint Presentation in ICT 100 (Google)Jastine Powerpoint Presentation in ICT 100 (Google)
Jastine Powerpoint Presentation in ICT 100 (Google)jastinemar201
 
Internet Search Presentation
Internet Search PresentationInternet Search Presentation
Internet Search PresentationSteve Guinan
 
Google search - Tips and Tricks
Google search - Tips and TricksGoogle search - Tips and Tricks
Google search - Tips and TricksNaji El Kotob
 
Online Research_How to get the best out of internet searches
Online Research_How to get the best out of internet searchesOnline Research_How to get the best out of internet searches
Online Research_How to get the best out of internet searches211 Check
 
Northwest Florida Association of Computer User Groups TECH 17 Better Search ...
Northwest Florida Association of  Computer User Groups TECH 17 Better Search ...Northwest Florida Association of  Computer User Groups TECH 17 Better Search ...
Northwest Florida Association of Computer User Groups TECH 17 Better Search ...hewie
 
The Many Faces of Google
The Many Faces of GoogleThe Many Faces of Google
The Many Faces of GoogleJoel May
 
Internet Searching
Internet SearchingInternet Searching
Internet SearchingWebmaster
 
Tips on Searching for files on the Internet
Tips on Searching for files on the InternetTips on Searching for files on the Internet
Tips on Searching for files on the InternetWebmaster
 
Mpl brownbag sept2011
Mpl brownbag sept2011Mpl brownbag sept2011
Mpl brownbag sept2011Jason Coleman
 
google search engine
google search enginegoogle search engine
google search engineway2go
 
2010 10-09 seo the secret sauce (svcc-2010)
2010 10-09 seo the secret sauce (svcc-2010)2010 10-09 seo the secret sauce (svcc-2010)
2010 10-09 seo the secret sauce (svcc-2010)Massimo Paolini
 

Similar to Google Can Do That? How to Search the Internet Effectively (20)

Internet search techniques by zakir hossain
Internet search techniques by zakir hossainInternet search techniques by zakir hossain
Internet search techniques by zakir hossain
 
Search Enginesv2
Search Enginesv2Search Enginesv2
Search Enginesv2
 
Internet search techniques for K12
Internet search techniques for K12Internet search techniques for K12
Internet search techniques for K12
 
Google search techniques
Google search techniquesGoogle search techniques
Google search techniques
 
Google search techniques
Google search techniquesGoogle search techniques
Google search techniques
 
Googlesearchtechniques 090402135045-phpapp01
Googlesearchtechniques 090402135045-phpapp01Googlesearchtechniques 090402135045-phpapp01
Googlesearchtechniques 090402135045-phpapp01
 
Google Search Techniques
Google Search TechniquesGoogle Search Techniques
Google Search Techniques
 
Jastine Powerpoint Presentation in ICT 100 (Google)
Jastine Powerpoint Presentation in ICT 100 (Google)Jastine Powerpoint Presentation in ICT 100 (Google)
Jastine Powerpoint Presentation in ICT 100 (Google)
 
Internet Search Presentation
Internet Search PresentationInternet Search Presentation
Internet Search Presentation
 
Search engines
Search enginesSearch engines
Search engines
 
Google search - Tips and Tricks
Google search - Tips and TricksGoogle search - Tips and Tricks
Google search - Tips and Tricks
 
Online Research_How to get the best out of internet searches
Online Research_How to get the best out of internet searchesOnline Research_How to get the best out of internet searches
Online Research_How to get the best out of internet searches
 
Northwest Florida Association of Computer User Groups TECH 17 Better Search ...
Northwest Florida Association of  Computer User Groups TECH 17 Better Search ...Northwest Florida Association of  Computer User Groups TECH 17 Better Search ...
Northwest Florida Association of Computer User Groups TECH 17 Better Search ...
 
search engines
search enginessearch engines
search engines
 
The Many Faces of Google
The Many Faces of GoogleThe Many Faces of Google
The Many Faces of Google
 
Internet Searching
Internet SearchingInternet Searching
Internet Searching
 
Tips on Searching for files on the Internet
Tips on Searching for files on the InternetTips on Searching for files on the Internet
Tips on Searching for files on the Internet
 
Mpl brownbag sept2011
Mpl brownbag sept2011Mpl brownbag sept2011
Mpl brownbag sept2011
 
google search engine
google search enginegoogle search engine
google search engine
 
2010 10-09 seo the secret sauce (svcc-2010)
2010 10-09 seo the secret sauce (svcc-2010)2010 10-09 seo the secret sauce (svcc-2010)
2010 10-09 seo the secret sauce (svcc-2010)
 

Recently uploaded

Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024SkyPlanner
 
Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.YounusS2
 
Bird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemBird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemAsko Soukka
 
Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Adtran
 
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UbiTrack UK
 
Empowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintEmpowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintMahmoud Rabie
 
9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding TeamAdam Moalla
 
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostKubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostMatt Ray
 
VoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBXVoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBXTarek Kalaji
 
UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7DianaGray10
 
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDEADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDELiveplex
 
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAAnypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAshyamraj55
 
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfJamie (Taka) Wang
 
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesAI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesMd Hossain Ali
 
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationUsing IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationIES VE
 
Cybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxCybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxGDSC PJATK
 
Igniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration WorkflowsIgniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration WorkflowsSafe Software
 
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...Aggregage
 

Recently uploaded (20)

Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024
 
Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.
 
20230104 - machine vision
20230104 - machine vision20230104 - machine vision
20230104 - machine vision
 
Bird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemBird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystem
 
Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™
 
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
 
Empowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintEmpowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership Blueprint
 
9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team
 
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostKubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
 
VoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBXVoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBX
 
UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7
 
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDEADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
 
201610817 - edge part1
201610817 - edge part1201610817 - edge part1
201610817 - edge part1
 
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAAnypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
 
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
 
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesAI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
 
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationUsing IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
 
Cybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxCybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptx
 
Igniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration WorkflowsIgniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration Workflows
 
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
 

Google Can Do That? How to Search the Internet Effectively

  • 1. Google can do That? How to Search the Internet Effectively Research Edge Cindy Fromherz, Principal October, 2012
  • 2. The Key Tools Browser Internet Explorer, Firefox, Safari, Chrome Search engine Google, Bing, Yahoo, Ask, AOL Many others useful for special purposes
  • 3. Google is the Leader
  • 4. Chrome is Google’s Browser Fast, stable, uncluttered Excellent bookmark handling Incognito mode for more secure browsing Built-in Google Sync to keep bookmarks synchronized across your computers Voice activated searching Application to hide ads
  • 7. How Search Works Search engines, such as Google, create their listings automatically. They "crawl" or "spider" the web, then record the information found in an index. When you enter words into a search box, search engine software sifts through the millions of pages in the index to find matches and rank them in the most relevant order. The algorithms influencing order are based on number of times the word appears on a site, the quality of the site, page rank and numerous other variables.
  • 8. The Art of Keyword Choices Think about the words that might be in your desired results page. Determine the most important words in your search as well as potential synonyms. Put yourself in the mindset of the author of the words. May have to do several queries in a row to key in on the topic.
  • 11. Who was elected president in 1976 and by what percentage? Query – [results 1976 presidential election]
  • 12. TakeAway Tip Keywords are Key Choose them carefully
  • 13. Finding Text on a Web Page Windows computers: press the control and F keys at the same time. Apple computers: press the command and F keys at the same time. Android tablets: in a browser window, touch the menu button in the top right of the screen, then select "find on page". Safari on iPad tablets: click the cursor in the search box in the upper right corner of the screen. Directly above the keyboard, a "find on page" box will open.
  • 14. TakeAway Tip Use Control F to Find on Page (Command F on a Mac)
  • 15. The Search Engine Results Page There are three main parts of a search engine result: the page title (in blue), the web address (in green), and snippet/abstract (in black) that contains the text from the page around the terms you search for. Links within the search engine results go directly to sub-pages of the site. Ads relevant to your search may appear – they are labeled as ads, and shaded in pink. Related searches are suggested.
  • 17. Timesaver 1 – Google Instant As you start to type, results for a popular search that begins with those letters automatically appears. You can enable Google Instant by accessing your search settings under the gear icon on any search results page.
  • 18. Timesaver 2 - Autocomplete As you type within the Google search box on Google, the autocomplete algorithm offers searches that might be similar to the one you're typing.
  • 19. Timesaver 3 - Instant Previews See what a webpage is like before clicking a search result. First, hover your cursor over a result. Then hover over the arrows that appear next to the result to see a visual preview of that result. (Does not work for all pages.)
  • 21. Timesaver 4 - Knowledge Graph Descriptions and facts that are publicly available on the Web Images from the Web that are selected as the highest ranking images about the subject Related searches to help you explore similar subjects, such as other Paris monuments when you search for the Eiffel Tower Other information that's related to the subject, such as a map of a location, upcoming events for an artist or venue, and the latest Google+ posts for some people
  • 23. TakeAway Tip Take Advantage of Timesavers (Google Instant, Autocomplete, Instant Preview, Knowledge Graph)
  • 24. Different Kinds of Content In the left panel of the search results page, you can filter results by different categories. These categories include images, blogs, discussions, recipes, patents, books, 3D models, scholarly sources, and others. Also check out the More tab. Use google search if you can’t remember how to get to a category. Can search both ways – by topic first than content type or vice versa. The left panel does not appear on tablets (iPad, Android).
  • 27. More Search Filters Expand Show search tools in left panel. • Location filter • Date range filter • Similar sites • Reading level • Exactly as you enter the search terms • And more
  • 29. Example – Obama Book, Black Cover
  • 30. Search-by-Image Google will try to match an image you supply with images on the internet Images.Google.com -- Drag and drop images into search box -- Upload image from your computer -- Enter an image’s URL -- Install extension and right click Different than Image Search Not supported by tablets or all browsers
  • 32. TakeAway Tip Use Different Media to Filter Results (images, news, blogs, video, books, scholarly sources, etc. )
  • 33. Advanced Search - Operators Specific words, when used before a colon, that act as commands to filter results. The site: and the filetype: operators are very useful Must pay attention to syntax
  • 35. The Minus Sign Use the minus sign (-) to eliminate irrelevant results. There must be a space before the minus sign. There must not be a space between the minus sign and the word you want to eliminate. A plus sign (+) does not mean “and,” nor does it force inclusion of a word. A plus sign before a search term, used as an operator, looks for a Google+ Page by that name.
  • 37. Advanced Search- Quotes Use quotes to search for a phrase. Quotes glue words together; there can be additional words before or after the phrase, but the phrase will always stay together in the results.
  • 38. Advanced Search - OR Use OR to include more than one way of expressing an idea. If an idea on one side of the OR is more than one word, it needs quotes around it (e.g.: [handkerchief OR "facial tissue"]
  • 39. Advanced Search Query box that incorporates functions we have just reviewed, and others. Use it if you feel more comfortable using a form than function language. Access at the bottom of the search results page: Or at the following URL: http://www.google.com/advanced_search
  • 41. TakeAway Tip Use Operators to Target Searches (site:, filetype:, minus sign, OR)
  • 42. Search Features Search features are shortcuts Searching for “Google search features” gets you to the master list Weather, stock quotes, time in other cities, sports scores, sunrise/sunset, statistics, and a lot more
  • 44. Conversions and Calculator Enter any math equation into the search box, and Google will calculate your answer. Conversion units to units [number units in units] These search features are available on any computer including cell phone or tablet
  • 45. Date Range Limiting Limit results to sources published during a specific time period by clicking on Search Tools in the left panel, then selecting the appropriate time range. Time filters are available in Web Search, Books, Images, News, Videos, Blogs, Discussions, and Patents. This feature is not available on tablet browsers.
  • 46. Translation and Search Translate words, sentences, and pages by using translate.google.com. Search in foreign languages using English by clicking "More search tools" on the left panel of your results page, then select "Translated foreign pages". This feature chooses the best language in which to search and delivers results translated back into English.
  • 49. Other Examples Weather – weather New Orleans Time – time Paris Stock quotes - AAPL (ticker symbol) Sports scores – New Orleans Saints Sunrise and sunset – sunset Key West Calculator – (5*9)/2.23 (enter equation) Statistics – unemployment rate LA Local search – pizza 70130 Movie showtimes – movies 78502
  • 50. TakeAway Tip Use Search Feature Shortcuts (define, calculator, conversions, date range, translations, and more)
  • 51. Research Edge is a New Orleans based consulting firm specializing in business research. We help clients understand their customers, their competition, and the environment in which their business operates so they can make smart decisions. Cynthia B. Fromherz, Principal Contact us at: Info@ResearchEdgeConsulting.com