How to Write a Powerful Job Posting


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A job posting can make or break a job seeker's view of your company. Here's how to get it right the first time, every time.

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How to Write a Powerful Job Posting

  1. 1. POWERFUL JOB POSTING A JOB POSTING CAN MAKE OR BREAK A JOB SEEKER’S VIEW OF YOUR COMPANY. HERE’S HOW TO GET IT RIGHT THE FIRST TIME, EVERY TIME. of job seekers say a job posting’s look and feel influences 75%their decision to apply. JOBQUALIFICATIONS SALARY 62% POWERFUL JOB POSTINGS HAVE MOST OR ALL OF THE FOLLOWING FEATURES: 11 COMPANY NAME LOGO Including your company name and brand logo differentiates your job posting from competitors, and can also increase views and applications by as much as 20 percent. 22 JOB TITLE Keep your job title simple and to the point, using terms candidates are more likely to use in their search (as opposed to terms like “sales rock star” or “soware ninja”). NAME 44 COMPANY OVERVIEW JOB DESCRIPTION Keep your job description informative but brief by focusing on the major responsibilities of the job and how the position relates to the overall business. 55 REQUIREMENTS QUALIFICATIONS The more information you provide, the more easily a job seeker can determine if she or he is a fit for the role. Be sure to differentiate between “must-have” skills and preferred skills. 88 COMPENSATION JOB INDUSTRY EDUCATION EXPERIENCE Including education and experience levels helps candidates determine if they have the background needed to be successful in this role. $ 66 Because job seekers can search based on salary, including compensation information can help you end up in more search results. 11 99 “APPLY NOW” BUTTON Make it fast and easy for job seekers to apply by including an automatic “Apply Now” buon. (Bonus: CareerBuilder’s tracking data enables you to track who is applying to your jobs, and our automatic leer application sends instant replies to candidates to let them know their applications have been received.) 77 Get more mileage out of your job posting by listing it in two to three industries. This will ensure your posting shows up in more searches for maximum exposure. COMPANY OVERVIEW “JOIN OUR TALENT NETWORK” BUTTON 1100 The application isn’t always the end goal. Job postings are a great way to build your candidate pipeline. Give interested job seekers (who aren’t ready to apply) an easy way to sign up to receive updates and information about new openings. (At CareerBuilder, for example, they can click the “Join our Talent Network” buon for fast, easy sign-up.) DID YOU KNOW? WHAT IS THE FIRST THING JOB SEEKERS LOOK AT WHEN VIEWING A JOB POSTING? 79% 72% COMPANYINFORMATION 33 Be sure to include information about your company and culture to ensure you aract job seekers who are not only qualified, but who also share the same values and vision as you. LAYOUT Use bullets to break up the text and list things like required skills and company benefits. About Us: As the global leader in human capital solutions, we help people target and attract their most important asset – their people. From candidate sourcing solutions, to comprehensive workforce data, to software that streamlines your recruiting process, our focus is always about making your recruitment strategy simple, fast and effective. About Our Culture: We didn’t become the global leader in human capital solutions over night. Our employees are what drive our success and are our greatest asset. That’s why we provide them with the tools necessary to excel in their professional and personal development. We are proud to be one of Glassdoor’s 2014 Top 50 Best Places to Work. Account Executive CareerBuilder | Atlanta, GA | Posted 6/25/2014 JOB DESCRIPTION As an Account Executive, you ideally have 2-3 years of inside/outside solution sales experience in a B2B environment (i.e., telecom, online advertising, payroll services, etc.). Most importantly, you are an expert at solving problems by researching your clients/prospects, learning about their industry and business, and identifying challenges they are currently facing and will be facing. You identify multiple decision makers throughout organizations and present impactful data and information to illustrate their pains and propose meaningful solutions. You are ambitious, strategic, organized and a master at generating and cultivating relationships. Tenacious and driven, you are truly passionate about helping your clients/prospects become more efficient and profitable. As an Account Executive you will receive: • $90K total comp at 100% of quota (monthly salary + monthly sales bonuses) • Competitive health care package, including medical,dental and vision, starting day one • Education Reimbursement Program allowing up to $5k per year towards completion of a Bachelor’s and non-MBA graduate degree, and up to $10K per year towards completion of an MBA! No strings attached! • $400 Annual Reimbursement for Wellness Activities, including your gym membership! • 401(k) Program with Strong Employer Match and 2 year vesting schedule! We welcome your application and are excited to learn more about you! JOB REQUIREMENTS • 2-3 years of inside/outside solution sales experience in a B2B environment (i.e., telecom, online advertising, payroll services, etc.). • Four year degree preferred. CareerBuilder, LLC is proud to be an Equal Opportunity Employer. Applicants are considered for all positions without regard to race, color, religion, sex, national origin, age, disability, sexual orientation, ancestry, marital or veteran status. JOB OVERVIEW Employment Type: Base Pay: Other Pay: Industry: Education: Experience: Manages Others: Relocation: Required Travel: Job ID: Full-Time N/A $90K Total Comp at 100% of Quota Employment - Recruiting - Staffing Internet - ECommerce Sales - Marketing 4 Year Degree 1 to 3 years Not Specified Not Specified Up to 25% 2014-000687/5/188 11 22 33 1100 44 55 66 77 88 11 11 22 44 33 55 66 88 77 99 1100 One more thing!