CareerBuilder Infographic: Job Seeker Social Media Perceptions and Expectations

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This infographic demonstrates how your use of social media can shape how job seekers perceive your company -- and the likelihood that they will apply to your job.

This infographic demonstrates how your use of social media can shape how job seekers perceive your company -- and the likelihood that they will apply to your job.

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  • 1. SOCIAL MEDIA CAN SHAPE HOW JOB SEEKERS PERCEIVE YOUR COMPANY 57% expect a company to interact with its fans/followers. 59% of job seekers at least somewhat agree that 70% 63% of job seekers at least somewhat agree that of job seekers at least somewhat agree that what is said by others about a company is they would have a better impression of a positive posts and comments from fans or company that responds to negative posts/ more important in how they form their opinion followers on a company’s social media site comments made by users on their social of that company than what the company says would make them more likely to apply for a media site than companies who do not about itself. job at that company. address negative posts/comments. Active and passive job seekers say they use a company’s social media page to apply to jobs posted, ask and get answers to questions and get info not in the company website. IS YOUR SOCIAL MEDIA PRESENCE PROVIDING THIS? Survey Methodology: Personified, a division of CareerBuilder, surveyed more than 2,500 active and passive job seekers nationwide across industries from May 24 to June 6, 2010.