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8 Surprising Findings About Social Media's Impact on Hiring

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Celebrities such as James Franco and Kendall Jenner are no strangers to pushing the boundaries on social media - and suffering the consequences. Many job candidates find themselves in a similar …

Celebrities such as James Franco and Kendall Jenner are no strangers to pushing the boundaries on social media - and suffering the consequences. Many job candidates find themselves in a similar predicament, but instead of ending up in tabloid headlines, they risk losing out on their shot at employment. The results of this 2014 CareerBuilder survey may surprise you.

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  • 1. Surprising Findings About Social Media’s Impact on Hiring8
  • 2. ALEC BALDWIN KENDALL JENNFER JAMES FRANCO Many job candidates find themselves in a similar predicament, but instead of ending up in tabloid headlines, they risk losing out on their shot at employment. A 2014 CareerBuilder survey found that an increasing number of employers are eliminating candidates based on their social media activity. So in case you thought social media had nothing to do with hiring, think again. CELEBRITIES SUCH AS ALEC BALDWIN KENDALL JENNER AND JAMES FRANCO ARE NO STRANGERS TO PUSHING THE BOUNDARIES ON SOCIAL MEDIA — AND SUFFERING THE CONSEQUENCES CLICK EACH PHOTO TO VIEW
  • 3. I SPY WITH MY VIRTUAL EYE The number of employers who take to social media sites to research candidates is slowly rising each year — from 36 percent in 2012, to 39 percent in 2013, to 43 percent in 2014.
  • 4. SOME PLAN TO JUMP ON THE BANDWAGON About 12 percent of employers said they don’t research candidates on social media right now, but won’t shy away from doing so in the future.
  • 5. Lest you thought employers were just looking up candidates’ social profiles, our findings show it extends to a candidate’s Web presence as well. Nearly half (45 percent) of employers use Google and other search engines to research potential candidates. GOOGLE IS PART OF THE MIX TOO
  • 6. YOU DID WHAT?! More than half (51 percent) of employers who research candidates on social media have stumbled across content that made them pass on the candidate. This number is up from 43 percent in 2013 and 34 percent in 2012. OMG BECKY LOOK AT HER !
  • 7. WHY EMPLOYERS ARE SAYING THANKS BUT NO THANKS REASONS EMPLOYERS PASSED ON A CANDIDATE BECAUSE OF THEIR SOCIAL MEDIA POSTS ARE PROVOCATIVE OR INAPPROPRIATE PHOTOGRAPHS DRINKING OR USING DRUGS BAD-MOUTHING COMPANY OR EMPLOYEE What’s making employers pass on job candidates they may otherwise have considered?
  • 8. IT’S NOT ALWAYS DOOM AND GLOOM Despite the many cautionary tales we’ve seen play out in hiring situations, 33 percent of employers who researched candidates on social media found something that made them more likely to hire a candidate. In fact, nearly 1 in 4 (23 percent) said they found content that directly led to them to make a hire.
  • 9. WHAT MAKES EMPLOYERS SAY “YOU’RE HIRED!” These are the most common reasons employers are drawn to a candidate based on their social media presence: THE EMPLOYER GOT A GOOD SENSE OF THE CANDIDATE’S PERSONALITY AND THOUGHT HE OR SHE WAS A FIT WITH THE COMPANY CULTURE CANDIDATE’S BACKGROUND INFORMATION REAFFIRMED HIS OR HER PROFESSIONAL QUALIFICATIONS FOR THE JOB THE CANDIDATE’S WEBSITE CONVEYED A PROFESSIONAL IMAGE
  • 10. HIDE AND DON’T SEEK Many workers and job seekers who are wary of being sought a er on social networking channels have taken some additional measures to protect their privacy and avoid the snooping eyes of employers. OF WORKERS ONLY SHARE POSTS WITH FRIENDS AND FAMILY SET THEIR PROFILE TO PRIVATE KEEP SEPARATE PROFESSIONAL AND PERSONAL PROFILES OF WORKERS DON’T USE SOCIAL MEDIA AT ALL
  • 11. WANT TO FIND OUT MORE? CONNECT WITH US Facebook.com/CBforEmployers Twi er.com/CBforEmployers YouTube.com/CBforEmployers Blog: www.TheHiringSite.com Linkedin.com/company/careerbuilder-for-employers Recruiting is complicated. CareerBuilder makes it easy. We understand as the economy changes, so do the needs to the businesses and individuals we serve. Whatever your situation, we’re here to empower you with the resources you need to find, hire and keep the best people. We’ve got more insights on social media’s impact on the hiring process — as well as other recruitment and management insights you don’t want to miss. Check out The Hiring Site, a community for hiring professionals such as yourself. Learn more about how our and impact your business.