3 Must-Know Revelations From the 2014 "Opportunities in Staffing" Study
 

3 Must-Know Revelations From the 2014 "Opportunities in Staffing" Study

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Want insights into the behaviors clients and candidates value most when it comes to staffing firms? Use these findings from the 2014 "Opportunities in Staffing" study to strengthen your current client ...

Want insights into the behaviors clients and candidates value most when it comes to staffing firms? Use these findings from the 2014 "Opportunities in Staffing" study to strengthen your current client and candidate relationships, build new ones and position your firm for continued success. Visit www.opportunitiesinstaffing.com for more details and additional downloads.

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3 Must-Know Revelations From the 2014 "Opportunities in Staffing" Study 3 Must-Know Revelations From the 2014 "Opportunities in Staffing" Study Presentation Transcript

  • MUST-KNOW REVELATIONS FROM THE “OPPORTUNITIES IN STAFFING” STUDY 3
  • This e-book contains key findings from the “Opportunities in Staffing” study and insight into the behaviors clients and candidate value most when it comes to staffing firms. Use these findings to strengthen your current client and candidate relationships, build new ones and position your firm for continued success. Maya Angelou once said. The late poet could easily have been talking about the staffing industry, where the ability to provide unforge able experiences sets firms apart from their competitors. CareerBuilder and Inavero’s recent “Opportunities in Staffing” study provides the most recent evidence of how providing exceptional experiences can increase client and candidate loyalty and generate new business. “PEOPLEWILLFORGETWHATYOUSAID,PEOPLE WILLFORGETWHATYOUDID,BUTPEOPLEWILL NEVERFORGETHOWYOUMADETHEMFEEL,”
  • CAPITALIZING ON THE CLIENT AND CANDIDATE EXPERIENCE CLIENTSANDCANDIDATES CANBEYOURBESTMARKETERS –ORAPRNIGHTMARE. 1
  • If there’s one thing clients and candidates aren’t shy about sharing, it’s how they feel about the experience with their firm. This news bodes extremely well for your firm if clients and candidates feel they have had a good experience with your firm. Nine out of 10 clients and candidates who had a positive experience with their firm will actively encourage others to use the firm.
  • Unfortunately, it works both ways: Seventy-twopercent ofcandidatesand79percentofclients will discourage someone from using your firm if they have a bad experience. In light of today’s social media-driven world, it’s more important than ever to ensure you are providing an exceptional experience for those you serve. Especially when considering the impact of word-of-mouth marketing in the staffing industry: Three in 4 clients and candidates choose their staffing firms based primarily on referrals from a friend or colleague.
  • Though you don’t have control over what clients and candidates say about your firm, you can steertheconversationin therightdirectionbyfocusingonproviding exceptionalexperiences.Unfortunately, the “exceptional experiences” many staffing firms believe they provide differ vastly from the experiences clients and candidates say they provide, as our findings prove. Keep reading to learn more.
  • YOUR PERCEPTION VS THEIR REALITY THINKYOU’REONTOP OF YOURGAME?THINKAGAIN. 2
  • In a classic case of “he said, she said,” results found that staffing firms and clients do not always agree when it comes to ma ers of trust, services offered and experiences provided. Consider the findings below: 75 percent of staffing firms say they taketimeto learnabouttheirclients’company culture;however, only 27 percent of clients agree with this statement. 78 percent of staffing firms say they show they careaboutcandidatesaspeople, yet only 53 percent of candidates agree with this statement. 75% 78%
  • These findings underscore the need to take an objective look at your firm's quality control processes. Askclientsand candidatesforfeedbackabouttheirexperience withyourfirm–andlistentoit. Even negative feedback will ultimately help you provide be er service in the long run. Make sure you hold your staff accountable to your process to ensure the ultimate level of service.
  • There is also a significant perception gap when it comes to instilling trust in clients and candidates: fewerthan1in4clientsandjob candidatessaytheyactuallytrust whattheirstaffingfirmstellthem. If these results tell us anything, it’s that actions speak louder than words: If staffing firms want to build trust with clients and candidates, they must prove they are trustworthy first. Though 90 percent of staffing firm employees believe they are persuasive with prospective clients or job candidates,
  • WHAT THE FUTURE OF STAFFING HOLDS THREEINDUSTRY TRENDSTOWATCH 3
  • You realize your firm's success depends on providing exceptional experiences. This rule extends to the mobile experience as well: 76percentofclientsandcandidatessaytheywillleavea websiteifitisn'tmobile-optimized, and 63 percent of clients develop a less favorable impression of the staffing firm if its site isn't useful on a mobile device. 2 in 5 staffing firm employees say their firm's site isn't optimized for mobile devices, and only1in4saytheirwebsiteworks“verywell” onamobiledevice. 1. THEMOBILEEXPERIENCEMATTERS
  • Roughly half of clients expect to pay more for temporary workers due to the Affordable Care Act, and 56percentbelieveitwill increasethedemandfortemporary employees. Work with clients to prepare for these changes, and stay informed of ACA changes so you can be a valuable source of information and guidance for your clients. 2. THEIMPACTOFTHEACA 56%
  • Less than 5 percent of clients and job candidates have utilized an online staffing firm in the past year, yet half of these clients expect to increase their use of online staffing in the coming year. While the current level of use is low, the emerging adoption of online staffing indicates the model may be more than a passing trend. Stayaheadofthecurvebytakingthetimeto considerhowyoumightintegrateonline staffingwithyourcurrentstrategy. 3. ONLINESTAFFING: THEFUTUREORJUSTAFAD?
  • KEY LEARNINGS FROM THIS E-BOOK INCONCLUSION
  • Provide exceptional experiences: They are key to standing out. Clients and candidates WILL talk about your firm. Listen to what they have to say. Trust is built on actions, not words. Prove your worth. Solicit feedback and online reviews. Have a strategy in place to respond to and utilize the feedback. Hold your staff accountable to maintaining exceptional service. Clients and candidates expect more from your mobile site. Test the usability of your mobile website. Getmorekeyfindingsandrecommendationsat www.OpportunitiesInStaffing.com. 1 2 3 4 5 6
  • ABOUT CAREERBUILDER® Recruiting is complicated. CareerBuilder makes it easy. We understand as the economy changes, so do the needs of the businesses and individuals we serve. Whatever your situation, we’re here to empower you with the resources you need to find, hire and keep the best people. From candidates sourcing, to comprehensive, easy-to-understand workforce data, to so ware that streamlines your recruiting process, our solutions are designed to make your recruitment strategy simple, fast and effective, so you can focus on your No. 1 asset — your people. CONNECT WITH US Facebook.com/CareerBuilderforStaffing Twi er.com/CBforEmployers YouTube.com/CBforStaffing Blog: www.TheHiringSite.com Linkedin.com/company/careerbuilder-for-employers