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Concrete indentity  really getting to know your users
 

Concrete indentity really getting to know your users

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A talk I gave at FOWA 2013

A talk I gave at FOWA 2013

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    Concrete indentity  really getting to know your users Concrete indentity really getting to know your users Presentation Transcript

    • Concrete Identity Really getting to know your users Cristiano Betta, Developer Evangelist
    • Developer Evangelist
    • Why am I here?
    • Do we always want to use the same identity?
    • Should we always want to use the same identity?
    • Identity Providers
    • Out of 657 surveyed users 66% think that social sign-in is a desirable alternative. Source: bit.ly/bluestats
    • Google Facebook Twitter
    • Social vs Concrete
    • • Name, email, location
    • • Name, email, location • Friends, address
    • • Name, email, location • Friends, address • Verified address, payment address, account type
    • • Name, email, location • Friends, address • Verified address, payment address, account type • Seamless checkout
    • Demo
    • The nature of an identity matters
    • Well used authorization can improve the user experience
    • The user experience should be enhanced not impaired by user
    • Questions cbetta@paypal.com slideshare.net/paypal